presentation of royal enfield of miraroad
Post on 13-Sep-2014
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Royal EnfieldTRANSCRIPT
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BOYS RIDE BIKEMENS RIDE BULLET…
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Presented To:- Prof.Shamim
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GROUP MEMBERS Name:- ANSHU TIWARI SHOAIB SHAIKH SHOAIB SAYYED RUPESH
SHARMA
Roll No:2012098201207820120802012081
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INTRODUCTION
THE BEGINNING The Enfield Cycle Company made motorcycles, bicycles, lawnmowers and
stationary engines under the name Royal Enfield out of its works based at Redditch, Worcestershire. The legacy of weapons manufacture is reflected in the logo comprising the cannon, and the motto "Made like a gun". Use of the brand name Royal Enfield was licensed by the Crown in 1890.
THE EARLY YEARS In 1909 Royal Enfield surprised the motorcycling world by introducing a small
Motorcycle with a 2 ¼ HP V twin Motosacoche engine of Swiss origin. In 1911 the next model was powered by a 2 ¾ HP engine and boasted of the well known Enfield 2-speed gear. In 1912 came the JAP 6 HP 770 CC V twin with a sidecar combination. It was this motorcycle which made Enfield a household name. 1914 saw the 3 HP motorcycles this time with Enfield’s own engine which now had the standardised Enfield paint scheme of black enamelled parts and green tank with gold trim.
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Royal Enfield motorcycles made in England were being sold in India from 1949.
In 1955, the Indian government looked for a suitable motorcycle for its police and army, for patrolling the country's border.
The Bullet was chosen as the most suitable bike for the job. The Indian government ordered 800 350 cc model Bullets. In 1955, the Redditch company partnered with Madras Motors
in India to form 'Enfield India' to assemble, under licence, the 350 cc Royal Enfield Bullet motorcycle in Madras (now called Chennai).
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An independent manufacturer since the demise of Royal Enfield in England, Enfield India still makes an essentially similar bike in 350 cc and 500 cc forms today, along with several different models for different market segments.
In 1994, Eicher Group bought into Enfield India. In late 1995, the Enfield India firm acquired the
rights to the name Royal Enfield. Royal Enfield of India now sells motorcycles in over twenty countries.
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STORES IN WORLD WIDE Dealing with 45 countries across the
world. 1145 Showrooms across the country. 285 stores of royal enfield across the
India. In mumbai it has more than 19 stores. Grant Road, Nerul, Bhandup, Bandra,
Kandivali, Malad, Thane, Byculla, Panvel, Mira-Road etc..
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ROYAL ENFIELD MIRAROAD
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REASON TO CHOOSE THE LOCATION On a Mira-Bhayander Highway Closer to Our College Captures the main market in near by
area The owner and management staff were
supportive and having a good rapport with them
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LAYOUT OF SHOWROOM Royal Enfield showroom was on Express
highway. Located near by posh area Interior was designed in a very good
and decent manner. Proper place for discussion. Desert storm was the theme of that
showroom
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Response was good. Clients were treated in a pol;ite and
good manner. Offers soft drinks. Infrastructure was quit good.
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THEMEChrome And Desert Strom.
With Mountainous Terrain,,,,,
The all-new Classic duo from Royal Enfield.
Stylish and sublime, one will blind you and the other will make you rub your eyes.
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FEATURES OF BULLET Royal Enfield 500cc. No Carborater. Fuel Engines. Single Cylinder Average 25 -30 Bhp 27.2 1.71 Lacs on road with 1year
Insurance.
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SPECIFICATIONSEngine:- Type
Displacement Bore X Stroke Compression Ratio Maximum Power Maximum Torque Ignition System
Single Cylinder, 4stroke, Twinspark
499cc 84mm * 90mm 8.5 : 1 27.2 bhp @ 5250rpm 41.3 Nm @ 4000rpm Digital Electronic
Ignition
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Clutch Gear Box Lubrication Engine Oil
Fuel Supply
Air Cleaner Engine Start
Wet, multi-plate 5 Speed Constant
Mesh Wet sump 15 W 50API, SL Grade
JASO MA Keihin Electronic Fuel
Injection Paper Element Electric/Kick
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CHASSIS & SUSPENSION Type
Suspension - Front
Suspension - Rear
Single downtube, using engine as stressed member.
Telescopic, 35mm forks, 130mm travel.
Twin adjustable gas charged shock absorbers with 5-step adjustable preload, 80mm travel
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TYRES & BRAKES Tyre - Front
Tyre - Rear
Brake - Front
Brake - Rear
90/90 – 19,52 P
120/80 – 18,62 P
280mm Disc, 2- Piston Caliper
153mm Drum, Single Lead Internal Expanding
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DIMENSIONS Wheelbase Ground Clearance Length Width Height Kerb Weight
Fuel Capacity
1360mm 135mm 2140mm 790mm 1090mm 190kgs (with 90%
fuel & oil) 13.5 Ltr (Min)
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ELECTRICALS Electrical System
Battery
Head Lamp
Tail Lamp
12 Volt – DC
12 Volt, 14 Ah
60 W / 55 W, HALOGEN
21 W / 5 W
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INTERACTION Interaction with an executive.
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COMPETITORS
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Made Like A Gun Goes Like a Bullet
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SALES GROWTH
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THANK YOU