presentation on 2 wheeler segment in india

8/11/2019 Presentation on 2 Wheeler Segment in India

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Prepared by: Ankur Yadav

Roll no : 15


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INTRODU TION

India is the second Largest Producer of bikes inthe world.

Majority of Indians especially youngstersprefer two wheelers rather than cars.

After facing the worst recession in 1990 twowheeler industry bounced back with 25%increase in sales from 1995 and has always

been an upward growing segment. Its is not only user friendly in Urban areas but

plays a very vital role in the rural areas.


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Two wheeler sections in India have witnessed one of the more impressive

levels of growth in respect of other segments of automobile. Among the

leading manufacturers who have made them recognized on the Indian roads

with the presence of their two wheelers are Bajaj Auto, Hero Honda

Motors, Kinetic Motor, Yamaha Motor and TVS Motor. An important

aspect that relates to all such leading manufacturers of the Indian two

wheelers is that beside being the leaders in the Indian two wheeler market,

their product profile includes contemporary and sleek designed two

wheelers that are gradually being accepted in the global markets too.


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Two wheelers have a special place on theIndian roads. They are extremely popular andversatile not onlyas passenger carriers butalso as good carriers.

It comes as no surprise when India is rankedas the second largest two-wheeler market inthe world.


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The two wheeler segment of Indian automobileindustry has been witness to an impressive growth in

recent times. While the entire automobile piece is on an

upswing, the two wheeler segment is really the one

stealing the show. And one major factor contributing to

this exciting expansion has been the new found

fondness of banks and financial institutions in India

offering a substancial credit and


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Indian automobile market is one of thefastest growing segments of themanufacturing sector in the recent years. Andthe role of the two wheelers in achieving thisimpressive growth cannot be ignored. All theleading players in the Indian two wheelersegment such as Hero Honda, Bajaj Auto, TVSMotor, Yamaha Motor and Kinetic Motor havecontinuously been working on enhancing

their product value and customer carefacilities. An important aspect of their salespromotion has been the dealer network.


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The two wheeler industry in India hasinduced the rise of many other industries invarious sectors. In India a number of financialinstitutions are offering various types of loan

that are helping potential customers to own atwo wheel. Various auto insurance companieshave also come into the foray that is offeringinsurance policies for different types of twowheelers.


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The composition of the two-wheeler industry haswitnessed sea changes in the post-reform period. In1991, the share of scooters was about 50 per cent ofthe total 2-wheeler demand in the Indian market.

Motorcycle and moped had been experiencing almostequal level of shares in the total number of two-wheelers. In 2003-04, , the share ofmotorcycles increased to 78 per cent of the

total two-wheelers while the shares ofscooters and mopeds declined to the levelof 16 and 6 per cent respectively.


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India has not only emerged as a manufacturing hub

of two-wheelers in the country it has also emerged as

one of the top two wheeler exporters in the world.

Some companies like the TVS motor company have

put an extra thrust on exports. The company exports

its products to some 38 countries in the world. The

company has seen a 48% increase in exports from

120 crores in 2004/2005 to 177 crores in 2005/2006. .The company is keen to focus on exports asan area of growth.


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Two-wheelers are the most popular andhighly sought out medium of transport inIndia. The trend of owning two-wheelers isdue to its-

Economical price

Safety

Fuel-efficient

Comfort level


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Increase in credit and financing for auto vehicles -

Two-wheeler loans and financing has been on the

rise.

Increase in consumer's salary - Due to opportunitiesoffered by multinationals the disposable incomes of

salaried individuals have increase manifold.

Constant petrol prices - Today, the government of

India has been working on reducing subsidies onkerosene and diesel which will keep petrolprices at more or less the same level.


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presentation on 2 wheeler segment in india

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