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Burger King

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ID Name Program

11104012 Md. Mominul Islam MBA

12104012 Rajib Bosak MBA

12104017 Dilip Chandra Ghosh MBA

12104025 Md. Kuddus MBA

12104016 Md. Abdul Al Mamun MBA

11104032 Md. Arifuzzaman Miah MBA

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Burger King

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Industry : Restaurants. Area served: Global.

Headquarters: 5505 Blue Lagoon Drive Miami-Dade County Florida, United States

Key people:

Alexandre Behring Bernard Hees

Chairman CEO

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Current performance:

Current Situation

1957:The WHOPPER® Sandwich is launched.

1958:The First TV Advertisement for BURGER KING® Is Broadcasted.

1959:The company begins to expand through franchising.

1963:First BURGER KING® Restaurant Opens Outside of the United

States.

1967:The Pillsbury Company Purchases Burger King Corporation.

1974:The HAVE IT YOUR WAY® Marketing Campaign Is Launched.

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Current performance cont.…

2006:Burger King Corporation Goes Public.

2007:50th Anniversary of the WHOPPER® Sandwich.

2009:Burger King Corporation Releases “WHOPPER® Sacrifice” on

Facebook.

2010:Burger King Corporation Is Acquired by 3G Capital.

2010:BURGER KING® Launches a New Breakfast Menu.

2011:New French Fries introduce in BURGER KING® Restaurants.

2054:BK® Saves the World.

Employee: 34,248 (2011)

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Mar 2009 Mar 2010 Mar 2011

Revenues $2537.4m $2502.2m $2335.7m

Net Income $200.1m $186.8m $107m

Assets $2707.1m $2747.2m $5583.5m

Liabilities $1732.3m $1618.8m $4134.3m

Shareholder's Equity $974.8m $1128.4m $1449.2m

Financial Information

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Fast Food Services

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Hamburgers French fries Soft drinks Whopper Sandwich Milkshakes Fire Grilled Burgers Chicken Salads Breakfast

Alexandre BehringChairman of board of directors

Daniel S. SchwartzExecutive Vice President & Chief Financial Officer

Bernard HeesChief Executive Officer

Jim SchwandtDirector of Business

Development

Top Management

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We proudly serve the best burgers in the business, plus a variety of real, authentic foods…all freshly prepared…just the way you want it.

Vision Statement

Mission Statement

"We will prepare and sell quick service food to fulfill our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all our business affairs ethically, and with the best employees in the mid-south. We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization."

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External Environment GENERAL

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Burger king is the second largest fast food hamburger restaurant in the world in terms of number of restaurant & sale.

It has 12174 restaurants in 76 countries including America, Spain, Brazil, Turkey, China, Argentina, Japan, Italy etc.

Out of 12174 restaurants, only 1387 are company owned and 10787 are owned by franchisees which indicates that company‘s capital is very low comparatively others competitor.

Their main items are hamburger, chicken, sandwiches and soft drinks. It is very difficult for new entrants to become successful in USA.

The company mainly competes against market leading McDonald’s, Wendy’s and Hardee’s restaurant.

There is a segment of the restaurant industry that is Quick Services Restaurant (QSR).QSR plays a great role to increase net sales. Sale has been growing 3% over the last decade.

The Quick Services Restaurant industry appears to be less vulnerable than other businesses. For example, during the period of 2010, due to economic recession, Quick Services Restaurant sale decreased only0.5% whereas other business industries decreased 3%.

The inhabitants of America are very conscious about their health. That’s why restaurant companies are offering healthier items. Now they emphasis on fried food and calorie related items. For example, Burger King is now offering Pizza Burger which possessed 2530 calorie.

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Industry Environment

Corporate Structure

Burger King used the Matrix structure of management.

Marketing

40,000 plus employees Business operates in 71 countries Generated revenues from three sources Market share 14%

Internal Environment

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Product : Burger King produces Hamburgers, Chees burgers .Price : Burger King recently joined McDonalds in offering a $1

double cheese burger.Place : Burger King operates its business via franchises in

worldwide.Promotion : Burger king value menu featuring six items at less

than $1.

Marketing Mix

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Burger King `s revenues is $2.3 bill in 2007.Operating Profit Margin was increase in 19.19% from 17.95% in

2008 to 2007.Return on equity is also increase in 24.28% from 23.07% in 2008 to

2007. Return on assets is also increase in 7.28% from 5.84% in 2008 to

2007. Receivable Turnover is decrease in 18.55% from 19.09% in

previous year.

Finance

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Strengths:

Strong market position-BKC is the world's second-largest FFHR chain as measured by the total number of restaurants and system-wide sales.

Greater franchise mix-As a result of its higher franchise mix, the company is able to grow with minimal capital expenditure and is assured of regular income in the form of fees and royalties.

Robust financial performance-Revenues and Income have consistently grown providing a platform for future growth.

Global Brand Equity.

SWOT Analysis Overview

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Weaknesses:

• Market concentration-Though the company operates in 65 countries, its operations are heavily concentrated in the US and Canada. About 65% of its restaurants are located in the US and Canada -Concentration of operations in one geographic area increases company's exposure to local factors such as adverse economic situation, labor strikes and changes in regulations that can affect its operations.

• Scattered Marketing Campaign-Fail to efficiently promote products, because they are too busy trying to promote “The King” character .

• Declining market share• Slowed revenue and income growth

SWOT Analysis Cont.…

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Opportunities:

New products development-BK value menu featuring six items at less than $1, breakfast sandwiches, and specialty burgers.

New opportunities in growing economies-India, China, Singapore, and Malaysia

Positive outlook for restaurant industry in the US-The year 2009, would mark the 18th consecutive year of sales growth in

the restaurant industry.-Well positioned companies will benefit from growing foodservice sector

Reduce cost of entry for BK franchise Expand in Asia market Reduce underperforming outlets

SWOT Analysis Cont.…

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Threats: Intense competition

-The company's competition in the broadest perspective includes restaurants, quick service eating establishments, pizza parlors, coffee shops, street vendors, convenience food stores, delicatessens and supermarkets.

Expiry of Franchise Agreements-Of the 409 agreements that expired in fiscal 2006, only 47% were renewed and 28% were extended for similar periods.

Acrylamide in French fries-Acrylamide has been shown to cause cancer in some studies in experimental animals although further studies are underway to better understand the significance of these results in relation to human health.

Mature industry

SWOT Analysis Cont.…

Recommendations

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• Expand International Platform. • To Introduce New Products. • Reduce Cost Of Entry For BK Franchise.

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THANKS EVERYBODY TO BE PATIENT