WELCOME TO OUR PRESENTATION

PRESENTED TO:Ms. Nadia Ashraf (NAf)

School of Business

North South University

PRESENTED BY:Samira Khan 1210231030

Fahim Ahmed 1210640030

Shafayat An Nazmi 0930608530

Reanta Neaz 1210022030

Type limited

Industry Mobile Telecommunication

Founded March 26,1997

Headquarter GP HOUSE, Bashundhara , Baridhara,Dhaka-1229 Bangladesh

Product Telephony, EDGE, GSM

Revenue 891 million USD

Parent Telenor 55.8%, Grameen telecom 34.2% & Public 10%

Employees 5100

Type Subsidiary

Industry Telecommunication

Founded November, 1996

Headquarters Tigers' Den, House # SW(H)04, Bir Uttam Mir Shawkat Sharak, Gulshan-1, Dhaka-1212,Bangladesh

Area served 64 districts

Products Telephony, GPRS

Slogan Making a Difference , Onubhutir Network

Revenue Tk.1300 million

Parent Orascom Telecom

S W O T

SWOT Analysis of

S STRENGTH

Good Ownership Structure

Market Leader

Brand Name of Grameen Image

Financial Soundness

 Skilled Human Resources

Effective Support Organization

Network Availability

WEAKNESS W

High call Rate

Many Men Many Minds

Complicated Pricing Structure

Lack of Harmony among SBUs

OPPORTUNITY O Economic Growth of Bangladesh

Increasing Demand for Telecom Services

Declining Prices for Handsets

 Flexibility of Mobile phone

THREAT T Upgraded Technology Used by Competitors

Political Instability

Risky Position of Valuable Resources

No Cooperation from Government Agency

S W O T

SWOT Analysis of

S STRENGTH

Low cost provider regarding it’s competitor .

Banglalink all connections are ISD & EISD

Only company using gsm service.

From the very beginning it’s providing free TNT incoming. it has provided incoming facility up lifetime.

It’s contribution to our economy can be notable.

W WEAKNESS

Weak Financial Position

Lower number of human resource

Weak management system

Weak Network coverage

OPPORTUNITY O  use the image of multinational organization

Introduction of new technology and services

Expand the market in the rural area

Banglalink can use soft switch network

3G

THREAT T Price War

Competitors

Regulations

Unfavorable Business Environment

Synergy : the concept that the whole is better than the sum of its parts

Synergy

Market Synergy

•Aapon, Bondhu, Spondon, Amontron, Shohoj, Nishchinto, smile & djuice are different prepaid packages•Subscribers area allowed to migrate between these packages. Thus GP has established market synergy successfully.

Cost Synergy

•GP uses a form of cost synergy because all its products and services are served to the different customers through the same channel of network, customer care is provided to all subscribers through the same service desks.

Porter’s Generic Strategy

Porter’s Generic Strategy

•uses this strategy for its normal consumers. •GP provides the best network in the country with the maximum area coverage for all its customers. GP spends more than any other mobile phone operator in advertising and promotion, which help the product to stand out from the crowd.

Differentiation

strategy

•GP uses focused differentiation strategy for its star subscribers. •Star subscribers receive special customer care treatment and special discount in restaurants and shopping outlets.

Focused differentiation strategy

Strategic Objective

Business Level

Strategies: increase

market share by

expanding the network,

Raising capital from

the stock market

Functional level

Strategy: main focus

on After Sales

Introduced 24 Hours Helpline

“We are Here to Help”

Global Level Strategies:

Telenor, Grameenphon

e’s mother company uses multidomestic

strategies in different

countries with different name

Corporate Level Strategies: they establish ed some plans to grab more rural customers by producing Handset “ex-Badhon”

Synergy

•The services offered by Banglalink are prepaid, postpaid, priyojon program, international roaming, and different other value added services. •they are extending their products to new market, thereby increasing sales of both new and existing packages. So, market synergy is being used.

Market Synergy

•Cost synergy occurs when cost is saved from combinations of common base operations, resources, and facilities. Cost synergy is also being used because Banglalink uses the same network, infrastructural, workforce, to serve all its customers.

Cost Synergy

Porter’s Generic Strategy

Differentiation Srategy:

•The company is offering cheaper call rate both in prepaid & postpaid packages. Customers are getting attracted with the 'low price'-attribute of the service. Also Customers are served with differentiated service offerings that ensure greater attraction and it ensures greater usability of services.

Cost Leadership Strategy

•Banglalink is renowned for low pricing practice. Being the second largest operator, the company has more than 13.5 million subscribers. The company has the ability to go for cheaper call rates for Banglalink to Banglalink numbers. The company is offering cheaper call rate both in prepaid & postpaid packages. Customers are getting attracted with the 'low price'-attribute of the service. Banglalink therefore is using cost leadership strategy to penetrate a broad segment of the market.

Strategic Objective

• Network Expansion through New Infrastructure Sharing

• Market Development through Targeting New Customer Segment

• Product Development through Greater Practice on Mobile Banking

• Financial Fund Raising through Capital Raising from Shareholder's Investment

HR Management in GP

Recruitment & Selection Process Training & Development Compensation Employee Safety & health Employee Motivation Profit Sharing Performance Bonuses Reward Services Benefits

CSR PRACTICES

Safe Motherhood and Infant Care Project

Education-

Environment

Fight against HIV/AIDS

HR Management of Banglalink

Job Design and Analysis

Recruitment and Selection

Employee Relation

Performance management

Reward and Compensation

Training and Employee Development

CSR PRACTICES of Banglalink

Cox’s bazaar sea beach cleaning project and international coastal cleanup day

Donating blankets at orphanages Special arrangements for hajj pilgrims at the hajj camp Water & date distribution and iftar at orphanage during

Ramadan ICT support for underprivileged children: computer lab set up

THANK YOU!