presentation on ice cream business

7/31/2019 Presentation on Ice Cream Business

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SUBMITTED TO Ms . BEENISH NIDA AFAQ

SUBMITTED DATE31-07-2012


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Group Members

Syed Aamir sajjadUsama HamidUmair FaisalFarrukh EjazAsferZohaibAdnan

Ahmed Jawwad


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Intro uct on to ourproduct .

Our product mango fiesta is acombination of one scoope of mangoice cream with small cubical mangoes.

Our introductory price will be rupees25 per cup.

We are using penetrating pricestrategy to capture the whole market.


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Justification of theProposed Business

There are so many Ice Cream Parlor inKarachi which is only give the normal

combination of the taste for class peoplebut the main purpose of our productbasically is to provide different taste , fun and entertainment to the upper class as

well as middle class people .


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The SWOT analysis is the foundation for developingyour strategies and tactics that then become the road

map for writing your business operating plan.


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Strengths

Unique selling point

Mango fiestaUnique productAffordable priceSecure location

. Weaknesses

Lack of new products/servicePower generationShortage of mangoes after the seasonAchievements of the Competitors


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Opportunities

Central LocationSecure Parking Area

Threats CompetitorsLaw and order situation


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Differentiation:

We are offering a unique combinationof ice cream with small mangoes cubicalshapes.

Positioning:

There is a French saying people centresist if they get more for paying less. Weare going to offering a unique taste withreasonable price which will delight the

customers.


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Marketing mix The marketing mix is a business tool used

in marketing productsThe marketing mix is often crucial when

determining a product or brand's uniqueselling point and is often synonymous with the

four Ps : price , product , promotion , and place.

Product:

mango fiesta is a unique combination of one scoopeof ice cream with small cubical mangoes.

Price:we are using low introductory penetrating price

strategy in the whole market.
http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketing


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Promotion:We are using below the following line

promotional strategy . Advertisement on cable TV. Face book page

( facebook.com/Mangofiest.) Broachers

Place: Mehran rangers park Block A near

Karachi board office northnazimabad, Karachi.


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Employee Gender Ratio

Employee Gender Ratio is Male 70 / Female 30percent .

Proposed FacilitiesFree home delivery just only for above 5 liter.Birthday parties and other celebrations programs willalso be organized .

Present Population to be

Served The maximum customers which we can serve in ourParlor are 50 at a time. By the time if we get a goodresponse we will try to enhance the capacity.


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Land Area Two Fifty square yards Shop.

Marketing Strategy:

printed, televised,verbal, URL

We will give advertisement on local areacable TV and promote our Ice Cream Parlorthrough banners and posters.

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Scope of the ProposedBusiness

There are many ice parlors but no one isoffering to different combination like ourproduct mango with mango cubical.

Limitations of theProposed BusinessOur target customers are between 200-250 .

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Proposed CompanyProfile

Our team consists of eight members but theseeight members have to play different role and inthis business in which they have equallycontribute for start the new business.

Syed Aamir sajjad Zohaib .Usama Hamid. AdnanUmair Faisal AhmedFarrukh Ejaz JawwadAzfer .


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Equipment/MachineryRequired

Reception table.Customers Fancy ChairsCustomers tables.Crockery items.Deep Freezer.LCD.Stand by generators.

presentation on ice cream business

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