presentation on india bulls
TRANSCRIPT
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Comparison of Indiabulls with other broking firm
Presented by: Priyanka MBA 3rd SEM
Overview of Indiabulls
Indiabulls Group is one of the country's leading business houses .The Net worth of the Group is Rs 16,844 Crore and the total planned capital
expenditure of the Group by 2013-14 is Rs 35,000 Crore.
Power indiabulls
Indiabulls real estate
Indiabulls Financial services
Indiabulls securities
Overview of company people
Mr. Sameer Gehlaut Mr. Rajiv Rattan Mr. Saurabh Mittal Chairman, CEO, President, CFO, Co-Founder, Whole-time Director Whole-time Director Electrical EngineerMechanical Engineer, Electrical Engineer, IIT, Delhi IIT Delhi IIT Delhi Worked in Worked for Halliburton Worked in Schlumberger In the United States. Schlumberger MBA fromAcquired Inorbit Securities Harvard Businessin 2000 to establish SchoolIndiaBulls.
Research methodology
OBJECTIVE OF THE PROJECTPRIMARY OBJECTIVE: -SECONDARY OBJECTIVETypes of researchDescriptive Qualitative Quantitative Sample design:- types of sample designSampling unitSample size
Major competitors of indiabulls
Religare
Indiainfoline
HDFC sec.
ICICI Direct sharekhan
INDIABULLS ICICI DIRECT INDIA INFOLINE RELIGARE SHAREKHAN HDFC
Intraday 0.0500000000000001
0.15 0.1 0.0300000000000001
0.1 0.15
delivery 0.25 0.750000000000002
0.5 0.3 0.5 0.5
0.05
0.15
0.25
0.35
0.45
0.55
0.65
0.75
Result On The Basis Of Brokerage
HDFC Sec. ICICI Direct Sharekhan India Infoline India Bulls
799
975
750
500
750
Rupess
Result on the basis of Account Opening Charges
Customers need to analyze the Brokerage Firms Based on these 5 Parameters.
• Brokerage & Miscellaneous charges
• Quote Software • Execution Platform • Demat Account
• Back office Support
38%
20%14%
12%
9%7%
INDIABULLSINDIAINFOLINEICICI DirectSHAREKHANKARVYOTHERS
Company %INDIABULLS 38INDIAINFOLINE 20ICICI direct 14SHAREKHAN 12KARVY 9OTHERS 7TOTAL 100
Q. In which company you have Demat and trading account?
Interpretation: In IndiaBulls Securities Ltd 38% respondents have de-mat & trading accountbecause of better services and no annual maintenance and other charges exceptfor brokerage charges
SWOT Analyses STRENGTH
• Integrated technology platform
• Pan India distribution network
• Relationship manager facility
• Power indiabulls has developed into brand
• Strong sales & marketing teams that deliver
market leading product innovation
WEAKNESS
• Lacking of banking arm
• Loss of relationship manager
leads to loss of clients
OPPORTUNITIES
• Changing demographics with higher
disposable income
• Rapid penetration of internet & computers
• Market size & characteristics
THREATS
• Economic slowdown
• Political instability
• Volatile movement in market
indices
• Competition
• substitutes
• low product differentiation
FINDINGS & SUGGESTIONS
Aggressive Promotions
Tapping Rural Market
Reduce the initial account opening charges
Bring in more product differentiation
Invest more on R&D