presentation on intellectual property and fashion industry
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Presentation on Intellectual Property and Fashion Industry by Nishant KewalramaniTRANSCRIPT
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Presented by:NISHANT KEWALRAMANI
Portfolio ManagerBrain League IP Services Pvt. Ltd.
© Brain League IP Services Pvt. Ltd.
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Piracy ParadoxPiracy Paradox
Copyright ProtectionCopyright Protection
Design ProtectionDesign Protection
Trademark ProtectionTrademark Protection
Patent ProtectionPatent Protection
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Concept given by Kal Raustiala & Christopher Jon Sprigman
Piracy is a boon for the Fashion Industry.
The piracy paradox encompasses two concepts:
◦ Induced Obsolescence◦ Anchoring
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Induced Obsolescence-◦ As design spreads its positional value grows.◦ Exhaustion by popularity paves way for new
designs.
Anchoring-◦ Latest trend communicated by flooding market.
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COMBINATION OF TWO WORDS
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•Idea/Expression Dichotomy
•Tangible Form
•Originality and Modicum of creativity
•Subject matter - Literary, Dramatic, Artistic, Musical, Cinematographic, Photographic and Sound Recording works.
•Term - Life plus 60 years
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Applied art protected◦ Jewellery design◦ Patterns on clothes
Useful articles not protected◦ Clothing design not protected
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Mazer v. Stein◦ Balinese statuettes used as base for lamps◦ Protected or not?◦ Test:
The aesthetic elements of an article can be separated from the utility or function of the article.
◦ Court said protectable as copyright.
Such severability not possible in case of cloth design but possible for patterns on clothes.
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Mass production takes away copyright protection gets into design protection (50 articles in India)
Protects only expression
Modicum of creativity required
Substantial similarity not an objective test
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Aesthetic appearance of an article
Term 15 years (10+5)
Ornamental features should be novel- bell bottoms example
Design- Copyright tussle
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Ornamental characteristics to be separated from functional characteristics.
If the design is a direct result of the function then such a design is not protected.
Cloth designs??? Shoe and accessories designs???
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Any indication that uniquely identifies a source of products
Distinguishing one source of goods from another
Consumers perspective
© Brain League IP Services Pvt. Ltd
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Nike
Armani
Louis Vuitton
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• Fanciful• Arbitrary• Suggestive• Descriptive• Generic
Abercrombie and Fitch Ladder
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Confusing similarity◦ Likelihood of confusion◦ Louis Vuitton v. S Malik CS case- Delhi HC
Epi leather trademark
Dilution◦ Blurring◦ Tarnishment
Fair Use
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Unique design or packaging of a product
Walmart sotres v. Samara Bros.◦ Children clothing- knockoff one piece seersucker
outfit
Secondary meaning required
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Subject Matter - Inventions Term - 20 years
Requirements New Useful Non obviousRights - Use, Make, Sell, Offer for sale and
Import
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Designs taken from traditional sources
Benefit sharing