presentation on marketing
DESCRIPTION
It's the final term paper presentation of marketing course which is based on "Kozmo Lounge"- the very first and one of the renowned lounge of Dhaka,TRANSCRIPT
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All rights are reserved by “Tajrian Pranty“
MKT-201 Term paper Presentation on
“KOZMO LOUNGE”
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Summary• New concept of lounge• Customer friendly environment• Brand value• Casual type serving • Concept of live music & theater
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1. Culture i) Age & Generation2. Social i) Upper class ii) Newly married couple 3. personal 4. psychological
Qs.no. 1 Which factors (cultural, Social, personal or psychological)do you think affect a consumer to choose an exclusive restaurant like ‘Kozmo Lounge’?
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Qs.no. 2 What type of buying behavior a consumer shows in choosing Kozmo Lounge? Why?
Dissonance reducing behavior1. Environment2. Place3. Price 4. Unique product5. Extra facilities
Reasons of not choosing other behaviors
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Qs.no. 3 What may cause a cognitive dissonance in case of a luxurious restaurant like Kozmo?
•Dissati sfacti on of serving system •Quality compare to pr ice
• Consumer appeal
•Young and senior c iti zen
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Question no.4 which offer(s) will encourage customers to visit the Kozmo Lounge?
•Live Music, theatre
•Special package for couples
•Different food package
•Decoration and unique environment
•Comfort of consumer
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Qs.no.5 Which characteristics do you think will encourage customer\s to adopt a new type of restaurant?
•Offering hospitality•Best quality
•Accurate price•Luxury
•Social Class•Culture
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Marketing of KOZMO
1. New food menu2. Live Musical events3. Different Environment4. Prefect place selection5. Maintaining the culture
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Conclusion