presentation on mcdonalds
DESCRIPTION
presentation on McDonaldsTRANSCRIPT
PRESENTATION ON
• APURV SINGH• DHARMENDRA SINGH
BY:-
• AMIR KHAN
• HEMANI DEVRARI
• aarti
introduction
• MCDONALD is a global fast food giant company• Founder of MCDONALD restaurant was
Richard and Maurice McDonald . • Founder of MCDONALD Corporation was RAY KROC
• Head Quarters- Oak Brook, illiona, U.S• Operates in 120 countries on six continents.• Operates over 31000 restaurant world wide
employing more than 1.5 million people.• Serves more than 50million a day and a
record sale of 2.5million people a day in U.K
Founder RAY kROC
McDonald's originally started as a small hamburger stand in Bernardino, California, owned by Dick and Mac McDonald in 1945
Re-opened in December 1948 as a self-service drive-in restaurant
In 1954 Ray Kroc, a Multimixer salesman, signs a franchise agreement with Dick and Mac McDonald opening his first McDonald's in Des Plaines, Illinois on April 15, 1955.
After few years he purchased the ownership from McDonald brothers and laid the foundation of McDonald Corporation
History
FIRST RESTAURA
NTIN
ILLENOS
Andrew J. Mckenna :- non executive chairman of McDonald and Chairman of Schwarz Supply Source.
Susan E. Arnold: - Former President of Procter & Gamble P&G DIRECTOR of WALT DISNEY. Class of 2014
Robert A. Eckert :- Non Executive Chairman of Mattel Inc. ,a designer, marketer of toy products ,since 2000.class of 2015
Enrique Hernandez:-President and Chief Executive of Inter Con Security System
Jeanne P. Jackson:-President of Direct To Consumer for Nike
Board of directors
Richard. Lenny :-Operating partner and Chief executive Officer of Hershey Company. Director since 2005. class of 2014
Donald Thompson:-President and Chief Executive Officer as July 2012,President of McDonald from August 2006to January 2010
PRODUCTS
STRENGTH
SWOTANYLYSIS
•BRAND RECOGNISATION
•LEADER IN QUICK SERVICE
•STRONGEST INTERNATIONAL PRESENCE
•EASY RECONIZABLE PRODUCT
•VARIETY SOURCES OF INCOME
•FRANCHISE BUSSINESS MODEL
weakness
SWOTANALYSIS
•CUSTOMER SELF SERVICE LEVEL
•POOR MANAGEMENT
•POOR MARKETING
•HIGH EMPLOYEE TURNOVER
•STRUGGLE IN OFFWEAKNESS•ERING VALUE ITEMS
•HIGH FLUCTUATION IN OPERATING PROFIT AND NET PROFIT
OPPORTUNITIES
SWOT ANAYLYSIS
• GROWTH IN GLOBAL FOOD SERVICE INDUSTRY
• INTIAL PUBLIC OFFERING IN OTHER COUNTRIES
• ACCUSATION OF OTHER RESTAURANT
• RETAIL SALE OF MECHANDIES
THREAT
SWOT ANALYSIS
•INCREASED COMPETETION FROM VARIOUS INDUSTRIES
• HEALTH CONSIOUS CONSUMER TREND
•HAVE BEEN SUED FOR MULTIPLE TIMES FOR UN-HEALTHY FOOD
•They are a benchmark for creating "cradle to grave" marketing
Total Assets:-33,332.40 million
Turn over:- 27 billion
Total Liabilities:-19,297million
Total Equity:-14,035 million
Financial facts
Sales by McDonalds
2011 2010 20090
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USEUROPEAEPMAother countriectotal
conclusion• McDonald's is one of the largest fast food companies in the world.• They continue their path for success by keeping their consumers in
mind regarding their product selection as well as their prices. • They encourage their employees to do a good job, usually
promotes from within, and offers several scholarships to encourage education.
• Though McDonald's is a centralized, "wait and see" company they find ways to use technological products that will increase their productivity, service, and sales, everywhere from using the Nintendo DS to train staff to using New POS touch screen registers.
• McDonald's will certainly be around for plenty more years to come
GALLERY