presentation on product positioning
DESCRIPTION
Marketing presentation on product positioning covering all the major aspectsTRANSCRIPT
Product positioningis the process marketers use to determine how to best communicate theirproducts' attributes to their target customers based on customer needs, competitive pressures, available communication channels and carefully crafted key messages.
The way by which the marketers attempt to create a distinct impression in the customer's mind; specifically, "the place a product, brand, or group of products occupies in consumers' minds relative to competing offerings".Product PositioningStrategies of Product Positioning
Using Product Characteristics or Customer Benefits Positioning by Price and Quality Positioning by use or application Positioning by product User Positioning by Product Class Positioning by cultural symbol Positioning by Competitor
Using Product Characteristics or Customer Benefits
Positioning by Price and Quality
Positioning by use or application
Positioning by product User
Positioning by Product Class
Positioning by cultural symbol
Positioning by Competitor
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