presentation on roots

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YI ROAD TO IDEAS TEAM NAME :YOUNG CREATORS COLLEGE : VICKRAM COLLEGE OF ENGINEERING CASE STUDY ON : ROOTS MEMBERS: 1.NAVEEN KUMAR.S 2.BASKAR.S 3.YUVARAJ 4.MUTHUKUMARAN

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Page 1: PRESENTATION ON ROOTS

YI ROAD TO IDEAS TEAM NAME :YOUNG CREATORSCOLLEGE : VICKRAM COLLEGE OF ENGINEERINGCASE STUDY ON : ROOTS MEMBERS: 1.NAVEEN KUMAR.S 2.BASKAR.S 3.YUVARAJ 4.MUTHUKUMARAN

Page 2: PRESENTATION ON ROOTS

ROOTS Roots Industries India Ltd is a leading manufacturer of

HÖRNS in India.

The Slogan Of this company is “QUALITY IS CUSTOMER’S SMILE”.

Which means that they gave the major importance to quality.

Page 3: PRESENTATION ON ROOTS

HISTORYEstablished in 1970 by Mr.K.Ramasamy.

The Reason behind the name of ROOTS is , founder of the Industry is from the Agriculture background.

During his School days his Hobby was Automobile Repairing which developed into getting Master Degree in Automobile Engineering.

Page 4: PRESENTATION ON ROOTS

DEVELOPMENTIn 1970 ,he started the Industry as the name

of American Auto Services.Initially when he started manufacturing

Horns,the need/demand was more in India.In 1978 they got good name to expand its

operation because of its quality.In 1990 they lost their identification with the

entry of foreign companies as their competitors.

Page 5: PRESENTATION ON ROOTS

The founder inspired by Robert Boss at 1991

and 1992.

The products are tested in Germany.

At 1993 the facilities are visited by the Robert Boss.

They are happy to produce Products with ROOTS.

Page 6: PRESENTATION ON ROOTS

SUCCESSThey are not only manufacturing the

Horns ,they also have 7 different manufacturing products.

Initially the cost of the product is higher (25%) than International standard cost.

Finally when the price of product equals to the international product,they have called by Boss .

Page 7: PRESENTATION ON ROOTS

VARIOUS PRODUCTS MANUFACTUREDHORNSCHAIRSAEROSPACE MATERIALSAIR CLEANERSSWEEPERSCUBBERMOPS

Page 8: PRESENTATION ON ROOTS

VARIOUS STAGES OF FORMING HOUSING

Page 9: PRESENTATION ON ROOTS

5’S ZONE MACHINEPROCESS CARRIED OUT:

1.RIVERTING

2.LETTERING

3.FLATENING

4.LAUNCHING

Page 10: PRESENTATION ON ROOTS

SAMPLE COMFORT CHAIR

Page 11: PRESENTATION ON ROOTS

COMFORT CHAIR

It is more Comfortable and it is India’s first design.

It has the warranty period of 5 years

Cost of the Basic Chair starts from RS.4500 Per piece.

Reliability test will be carried on it by 120 kg weight.

Page 12: PRESENTATION ON ROOTS

CONCLUSIONThe Main Aim of the Company is to maintain

a good Quality.

As Quality is the main key to seek the customers automatically towards them.

Page 13: PRESENTATION ON ROOTS

THANK YOU