eat fresh.

Prepared ByHammad Latif, Qazi Hamza Ahmad & Syed Hassaan Ali

INTRODUCTION

INTRODUCTION• Subway is an American brand

• Owned by Doctor Associates

• Is currently the leading fast food chain in the world

• Has a tagline of “Eat Fresh”

• It serves in over 43,035 restaurants in 108 countries

• In Pakistan, it has franchises in all the major cities

HISTORY• Founded in 1965 by Fred DeLuca and Peter Buck

• Started its operations with the name “Pete's Super Submarines”

• In 1968, it was renamed to “SUBWAY”

• The first SUBWAY was opened in Fresno, California in 1978

• Outside North America, the first SUBWAY branch was opened in BEHRAIN in 1984

Continue…• First Subway in the United Kingdom was opened in Brighton in

1996

• In 2004, Subway began opening stores in Walmart supercenters

• In 2007, it surpassed the number of McDonald's locations inside U.S. Walmart stores

MISSIONTo provide the tools and knowledge to allow entrepreneurs to

successfully compete in the QSR industry worldwide by consistently

offering value to consumers through providing great-tasting food that

is good for them and made the way they like it.

PRODUCTSIts core product is the Submarine Sandwich. Apart from this, there worldwide signature varieties are:• B.L.T• Chicken Teriyaki• Italian B.M.T.• Meatball Marinara• Roasted Chicken

• Steak & Cheese• Subway Club• Subway Melt• Tuna• Veggie Delite

REGIONAL VARIATIONS & DEALS• Apart from their standard signature deals, they are giving liberty

to their franchise owners to introduce the deals according to their cultural locations and demographics

• In Multan, they are offering deals on specific product per day during the weekdays with the name of “Sub of the Day”

Dimensions of Quality

PERFORMANCE• Health smart

• Fresh

• Vibrant flavors

• Fresh ingredients

• Free from junk and bad calories

FEATURESHigh Customizability

Make your sub by yourself according to your taste “Your sub made the way you say”

• Flavored bread

• Variety of meat

• Choice in veggies and salad

• Choice in sauces

CONFORMANCE• Striving in fast food industry while offering smart food choices

• Deliver their ultimate product to customer as showed in advertisement (high resemblance)

• Ensure the standards of hygiene and food temperature and safety as claimed

DEEP FREEZE FOOD AT -18°C IN F1

BRING IT AT ROOM TEMPERATURE

BAKING BREADS

RELIABILITY• Hygiene food

• Sauces (Delicio Dubai)

• Availability Halal food not like “McDonald's Pakistan”

• Chicken: K&N

• Import beef meat & turkey from Jordan

• Consistent flavors

• Efficient supply chain

• No shortage of ingredients

McDonald's meat scandal: Did Pakistanis consume rotten meat?

“Shanghai Husi Food Company” that had been banned in China over selling chicken and beef beyond their expiry had also exported meat to McDonald’s Pakistan last month.

These meat products include McNuggets and McCrispy Burger Patty in Pakistan from Husi Foods Company Ltd China.

It is also not clear that either food was Halal or not

SERVICES• Highly cooperative staff

• Ensure customer ease at every level from choosing bread to finalizing the order

• Explain meat variety to customers. e.g., turkey bacon

ORGANIZATIONAL TREND (SUBWAY)• All the franchises of SUBWAY are operating on totally centralized

organizational structure

• From controlling to training; decision making to planning; and even the whole furniture and outlet design is finalized by the head office of SUBWAY

TRAININGS• Give training to the employees locally

• In Pakistan, efficient workers are then send to Lahore for further developmental training

DURABILITY As they offer edible items, their shelf life is not much. It even can not be microwaved.

AESTHETICS• Good environment

• Oven-warmed fresh sandwich

• Fresh vegetables to add a sense of freshness

• Pleasant environment at restaurants

• Soft background music

• Import Furniture from America, wall paper also recommended by subway international, even each and every thing in the restaurant is recommended by subway international according to its standard

• Renovate the restaurant after every 6 years

REWARDS

Intrinsic RewardsEmployee of the Month

• Appreciation

• Badge

• Group Photo

Celebrations

• Movies

• Get to Gather

• Employee of the Month photo in the backside

Continue…• 360 degree performance appraisals

• Feedback from colleagues, subordinates and branch manager

• Compensation in the prices

• Quality based performance appraisal

Extrinsic Rewards• 10% commission on extra sale/impulsive sale

• Rs.3000+ extra salary for Employee of the Month

• Yearly bonus on special occasion

PROBLEMS

COMPLIANCE Sometime, a franchise of SUBWAY (for some reason) could not manage to maintain the standard. That’s when the compliance problems occur.

For example, they could not maintain the standard of furniture or food.

Solution: The manager of the SUBWAY franchise gets three warnings. If he could not resolve the issue, then the license of that franchise is cancelled

EFFICIENCYInventory Management System

• In restaurant, all the items are perishable so they get rotten very soon

Solution

• To deal with this, they use FIFO (First In, First Out) method in their restaurants

UNSTRUCTURED• Sometime, unexpected problems occur like customer leaving

without doing any purchaseSolution: Employees are trained to keep customer busy in purchasing

• Sometime, it becomes difficult to control some angry customersSolution: Special trainings of anger management is given to the staff to

deal with unhappy customers

• Also, most of the time, customer complain without any reason

PRODUCT DESIGNIn Multan, first they introduced the signature products at their outlets but failed. That’s where they get into the problem of product design. The problems were of:• Halal Meat• Taste• Were not giving customizability

Solution: Now they have introduced the sub of the day deals at cultural basis, and providing the customizability as well

THANK YOU!