presentation on viral marketing
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Study On Virla MarketingTRANSCRIPT
Ahad Popatputra
The Power of eMarketing
What is eMarketing
• eMarketing, also known as web marketing, online marketing, webvertising, , is referred to as the marketing of products or services over the Internet.
• It is considered to be broad in scope because it also includes marketing done via e-mail and wireless media.
• Digital customer data and electronic customer relationship management (ECRM) systems are also comes.
Impact of Internet onmedia consumption
Source: (USA) Scarborough National Internet Study
23% Watch TV less often
9% Listen to radio less often
15% Read newspaper less often
20% Read magazines less often
Internet Use at Any Location, 1998 and 2001
As a Percent of U.S. Population
4.1
16.8
39.2
51.2
63.2
29.9
14.3
38.9
65.4
75.6
85
51.5
0
10
20
30
40
50
60
70
80
90
100
3-4 yearsold
5-9 yearsold
10-13 yearsold
14-17 yearsold
18-24 yearsold in school
18-24 yearsold not inschool
1998
2001
Types of eMarketing1.Banner Advertising
• Volatile history with sharply declining click through rates
• New forms such as java, active x,• Branding is possible with banners• the use of web banners or banner ads
placed on a third-party website to drive traffic to a company's own website and increase product awareness.[4]
2.Search Engines
• Pay for position taking a strong lead• Search engine optimization (SEO) critical• Majority of users rely on search engines
for navigation• Targeted audience• Accounts for over 70% of new site visitors• Turbulent arena
3.Social Media Marketing
The process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.[7]
4.E-mail Marketing• E-mail is the number one app with over
90% of internet users• Issues such as browser differences,
targeting, and privacy are critical• Spam, creates a major negative for e-mail
marketing, laws passed in 19 states• Only 3 years of significant use
No Other Media Has All of the Advantages of eMarketing
Cost effectiveness• Global reach• Interactive response• Measurability• Personalization• Real-time feedback
But E-marketing Suffers From
• Lack of data – 5 years vs. decades for magazines, radio
• Lack of understanding of technology by marketers
• Fast moving and turbulent arena• Changing technologies• Lack of trained personal• Senior management barriers• Corporate culture
Companies • Consumer durables• Luxury items• Mobiles• Etc