Submitted By- Name: Rumana Rafique ID: 12121022 Name: Anika Afzal ID: 13104071 Section: 03 MGT 211

Short Biography:Born December 5, 1901

Hermosa, Chicago, Illinois, U.S.

Died December 15, 1966 (aged 65)Burbank, California, U.S.

Cause of death

Lung cancer

Nationality American

Education McKinley High School, Chicago Academy of Fine Arts

Occupation Co-founder of The Walt Disney Company

Years active 1920–1966

Awards 7 Emmy Awards22 Academy AwardsCecil B. De Mille Award

Signature

Walter Elias "Walt" Disney was an American business magnate, animator, producer, director, screenwriter, philanthropist, and voice actor.

Disney was very afraid of mouse but he became famous by creating the character of Mickey Mouse!

Disney himself was the original voice for Mickey.

Leadership Style:innovative and creativerisk takerstrived for excellenceAutocrat leader

Trade marks:Happy endings on all pictures produced

by himself Main characters using big white gloves

(Example: Mickey Mouse, Goofy, Peter Pete, Jiminy Cricket, etc.)

Animated Films(The Lion King, How to Train Your Dragon, Toy stories, frozen etc)

Distinctive, deep voiceHis moustache

Quotes:If you can dream it , you can do it.It's kind of fun to do the impossible.I hope we'll never lose sight of one

thing--that it was all started by a mouse.I happen to be an inquisitive guy and

when I see things I don't like, I start thinking why do they have to be like this and how can I improve them.

So…we can see that-Walt Disney knew what he was doing and

what he want.He was very confident about his workHe had a clear vision and goal of his

workHe knew how to get work done by other

people

……………And these qualities made him a world famous leader……….

The Walt Disney Company:

Name Walt Disney commonly known as Disney

Founded October16,1923

founder Walt Disney and Roy O

Headquarter Burbank, California

CEO Robert Iger

Employees 166,000

Annual Revenue

45 billion US dollar

Icon Mickey Mouse

Mission statement: The mission of the Walt Disney company is

to be one of the worlds leading producers and providers differentiate our content , services and consumer products , we seek to develop the most create , innovative and profitable entertainment experiences and related products in the world. Walt and Roy believed that he had to stay one step ahead of the competitor in order to be the most innovative and creative animation company of all time.

Brands under Disney:

Disney’s target market:Disney mainly target a younger more

child based market, but aims to be enjoyed by all ages.

In some recent shows and films as well as the easy to follow child storyline, they have an echoing adult humor coming through.

Business sectors:Parks & Resorts Media networksStudio’s entertainmentConsumer products Interactive media

Business strategies:Disney Company maintains strategies in

order to achieve goals.

The strategy of Walt Disney studio is to serve the current innovation of the environment industry.

They have other strategies for their different business segments.

Competitive advantage:A collection of vibrant and creative

brains

Combination of assets and management

Quality

value

Competitors

S.W.O.T Analysis:Strength: It is one of the most popular brand

names in the world.Walt Disney Studio is a well established

division of the company.High overall revenues and profits.It was ranked 8th in the top 100 global

brands.The company has created high brand

awareness among people.

Weakness:The operating cost of this company is

high.The top level management is frequently

changing.The working condition is poor in the

factories that produce their merchandise.The investment of the company is large

and has high risk.The company has a limited range of

target audience mainly children and parents.

Opportunity:The company has added more attractions

for theme parks.Attraction of children and adults to

televisionGlobal localizationIt has a well creative management.Market has developed in unexploited

countries

Threat:The company has security threats

because of terrorism.It keeps their employee under retention.It faces high competition in media

industry.Government policies are threats for

Disney.According to innovation, the company

has a high demanding market.

External environment:Political - The company gets tax benefits for the animation industry. - Training practices are increasing.

Economical - The salary for an animated professional in India is 600 US

dollar and in other developing countries the salaries are near 1200 US dollar.

-The company has a cost advantage in terms of salaries and overall cost production.

Social -The characters play significant role in television. -Love, emotions, loyalty come from different programs.

Technological -The concept formulation in India is still weak.

Internal Environment:Disney diversifies its operations to

reduce sales in product lines into home video, film, merchandise, radio broadcasting, net-work televisions and theme parks.

The company gives priorities to family entertainment and focused market diversification to cover a wide array of products and services.

Future plan:In future, they want to develop their

business to reduce the risk and overcome industrial challenges

……………The company started with Mickey Mouse, today it provides entertainment through different quality movies, theme parks and resorts, beautiful toys etc. Disney wants to follow its philosophy to make people happy……..