presentation overview
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Anti-Idling Training Session Presented by Julie Beer, Susan Tse & Gerry Hay February 23 rd , 2006 McMath Secondary. Presentation Overview. Why Idling is a Problem Myths versus Reality The Benefits of Taking Action How We Can Take Action Resources. Why Is Idling a Problem?. - PowerPoint PPT PresentationTRANSCRIPT
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Anti-IdlingTraining Session
Presented byJulie Beer, Susan Tse & Gerry Hay
February 23rd, 2006McMath Secondary
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Presentation Overview
Why Idling is a Problem
Myths versus Reality
The Benefits of Taking Action
How We Can Take Action
Resources
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Why Is Idling a Problem?
Idling our vehicles:
produces unnecessary pollution that contributes to climate change & smog
jeopardizes our health
wastes fuel and costs us money
is not good for vehicle engines
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Most Canadians idle for 5–10 minutes a day or more, with idling increasing in the winter months
In the height of winter, Canadians idle for a combined total of 75 million minutes a day – equivalent to one vehicle idling for 144 years!
Idling Habits of Canadians
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Idling Myth #1
RealityReality Idling is not an effective way to
warm up your vehicle.
Driving your vehicle is the best way to warm it up.
30 seconds of warming up your vehicle on winter days is enough.
The engine should be warmed up before driving.
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Idling Myth #2
RealityReality
An idling engine is not operating at its peak temperature, which means fuel combustion is incomplete.
Excessive idling can damage your engine components, including cylinders, spark plugs and the exhaust system.
Idling is good for your engine.
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Idling Myth #3
RealityReality Frequent restarting has little
impact on engine components.
More than 10 seconds of idling uses more fuel than restarting the engine.
Shutting off and restarting yourvehicle is hard on the engine
and uses more gas.
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The Benefits of Taking Action
Not idling will:
Save you money
Reduce engine wear and tear
Improve the quality of air in your community
Reduce harmful GHG emissions that contribute to climate change & smog
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It can be done. . .with the turn of a key.
If every driver of a light-duty vehicle avoided idling for just five minutes per day, we would:
save 1.9 million litres of fuel valued at $1.7 million
prevent more than 4550 tonnes of CO2 from entering the atmosphere
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How Do We Take Action? Introduction to Social
Marketing Social marketing:
is a planned process for influencing change
is a term that is modified from the conventional product or service marketing
can play a central role in topics such as health, environment, and other important issues
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Community-Based Social Marketing
Community-based social marketing:emphasizes direct contact among community members
focuses on the removal of structural barriers
Research suggests that such approaches are often most likely to bring about behaviour change.
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Community-Based Social Marketing
Community-based social marketing is pragmatic. It involves:
identifying the barriers to a behaviour
developing and piloting a program to overcome these barriers
implementing the program across a community
evaluating the effectiveness of the program
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Tools for CBSMCommunication - from most to least effective: face-to-face, TV, radio, newsprint (although newsprint is most effective for complicated messages such as effects on climate change)
Prompts – purpose is to overcome forgetting; needs to be close in space and time to action we want to encourage
Commitment - want this to be public and durable
Social Diffusion - personal appeals and conversations can be effective
Norms - if we make behaviour salient and visible, this becomes more of the social norm, therefore more pressure to behave this way
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Common Idling Moments
warming up your car
waiting for your windows to defrost
running a “quick” errand
waiting in a drive-thru
waiting in a ferry line up
waiting to pick someone up (e.g. outside a house, school, airport, etc.)
waiting to get a parking spot
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What Can I Do?
Act as an individual
Prepare and implement an anti-idling action plan at your school
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Individual Idle-FreeAction Plan
Reduce “warm up” idling to 30 seconds
Turn off your engine if you are going to be stopped for more than 10 seconds (except in traffic)
Avoid drive-thrus
Plan your trips and combine errands to drive less
Spread the word to your family and friends
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Anti-Idling Action Planfor Your School
1. Find a team of people willing to create and implement an idle-free campaign.
2. Attend a training session with your team and create an action plan.
3. Gather all the important stakeholders in your school community and get approval for your project.
4. Collect data about current idling practices at your school.
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Anti-Idling Action Plan5. Get permission for the installation of idle-free
signs at your school and have them installed.
6. Inform your school community about idling and the benefits of being idle-free.
7. Implement a plan to approach drivers who are idling that includes:
informing the driver about idling
asking the driver for a verbal commitment not to idle
offering an idle-free sticker to the driver to display on his/her windshield
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The Anti-Idling Tool KitReady-to-Use Graphics
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The Anti-Idling Tool Kit Campaign Materials
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Anti-Idling Action Plan
8. Collect data to see if your campaign has had an impact.
9. Reinforce your idle-free message as necessary.
10. Remember that it takes time to change habits!
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Working Towards anIdle-Free Zone
Other possibilities are to:
Celebrate your successes by informing local newspapers of your campaign.
Produce displays for local events.
Make presentations to other schools in the neighbourhood.
Make presentations to community organizations around you.
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Summary Idling is a problem because it produces
unnecessary pollution and preventable health problems. It also wastes fuel, costs us money, and is not good for our vehicles’ engines.
Reducing idling will help spare our air, slow climate change and save energy and money.
We need to shatter the myths about idling and give people the correct information.
We can act both as individuals and as a team to change people’s idling behaviour.
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It’s Up to Us!
The first step is to take action to reduce your own vehicle’s idling.
Next, we need to get out there and help change other people’s behaviour.
Together, we can make a difference!
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For More Information
Visit the Idle-Free Zone: http://oee.nrcan.gc.ca/autosmart/idling/
Contact:Julie Beer, Environmental Coordinator
City of Richmond
Gerry Hay, Fleet Training OfficerCity of Richmond
Susan Tse, Teacher ConsultantRichmond School Board