WELCOME TO SHENYANG

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• • ZHAO AND LI

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Shenyang is one of the old industrial bases in

china. It has another name-"east ruhr".

The style is a bit like Moscow city plan

Shenyang is the northeast area biggest key city, the Liaoning Province capital.Shenyang's traveling landscape is richly colorful, the Shenyang Imperial Palace," 918 "history museums and so on, all are the Shenyang famous traveling landscapes.Every year April---October is the Shenyang traveling gold season.

Brief introduction Brief introduction

Population :8,000,000Population :8,000,000 Area :13000 km2Area :13000 km2 HistoryHistory ：： Start construction on two Start construction on two

thousand three hundred years ago thousand three hundred years ago

transport transport

Railway (Northeast area Transportation Railway (Northeast area Transportation Center )Center )

Plane Plane (Russia Japan south and north -Korea )(Russia Japan south and north -Korea ) Bus Bus

Within city (Subway )metro Within city (Subway )metro 、、taxitaxi 、、 bus.bus.

Shen yang north train station

Shenyang railway station

Shenyang Taoxian Airport

Airport Terminal

Shenyang subway

Price

about 10 rubs 1 time

HotelHotel

Ordinary Ordinary ：： about 1500 Rubles about 1500 Rubles luxury luxury ： ： min 5000 Rublesmin 5000 Rubles

Shenyang dynasty WanXin hotels

SightseeingSightseeing

Imperial PalaceImperial Palace 918 history museums918 history museums Shenyang Aoti centerShenyang Aoti center International horticultural expositionInternational horticultural exposition Rose gardenRose garden parkpark

Imperial Palace

918 history museums

Shenyang Aoti （ Olympic sports ） center

many stars hold the concert in the Shenyang Aoti center

Shenyang-China International horticultural exposition

Symbol

Rose garden

Golden rose

Bei ling park

SHOPPINGSHOPPING

Tiexi Wanda squareTiexi Wanda square Shenyang zhong jie Shenyang zhong jie Shenyang WuaiShenyang Wuai

Shenyang Tiexi Wanda square

Zhongjie

Wuai market

EatingEating

Traditional dishesTraditional dishes The most famous dishes The most famous dishes ：： Man han Man han

quan xi quan xi Theme Restaurant Theme Restaurant

Man Han quan xiMan Han quan xi

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Traditional dishesTraditional dishes

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Theme RestaurantTheme Restaurant

SPORTSPORT

Traditional sportsTraditional sports FootballFootball BasketballBasketball Table tennisTable tennis

Traditional sportsTraditional sports

SWOTSWOT strengthsstrengths

Rich resources in Rich resources in tourismtourism

Full of national Full of national characteristics characteristics

Reasonable price Reasonable price Convenient Convenient

transportation transportation

weaknessesweaknesses

Long winter Long winter crowded crowded Not enough Not enough

international international

opportunitiesopportunities

the number of tourists the number of tourists to Northeast China is to Northeast China is IncreasingIncreasing

fast Economic fast Economic developmentdevelopment

threatsthreats

Other famous tourist Other famous tourist cities near Shenyang cities near Shenyang

CompetetorsCompetetors大连大连（（ DalianDalian ））

长春长春（（ ChangchunChangchun））

哈尔滨哈尔滨（（ HarbinHarbin ））

Top 10 source Top 10 source marketsmarkets

55 44 33

Distance from our Distance from our key source marketkey source market

44 55 44

Products and Products and experiences experiences promotedpromoted

44 44 33

Market segments Market segments targetedtargeted

44 44 33

Avarage annual Avarage annual groth past 5 yearsgroth past 5 years

55 22 33

Peak tourism Peak tourism monthsmonths

55 44 55

avarageavarage 4.54.5 3.833.83 3.53.5

The BrandThe Brand

ImageryImagery :: quiet and peaceful;quiet and peaceful; a young, intensely a young, intensely

energetic place. energetic place.

Design Style:Design Style:

The income from tourism is 5% higher than in The income from tourism is 5% higher than in the same period last yearthe same period last year

Other area residents number of train tickets Other area residents number of train tickets

, hostel ,hotel, hostel ,hotel growth has continued at over 5% a year.growth has continued at over 5% a year.

Tourism income growth is the final goalTourism income growth is the final goal

The Spring Festival as the deadlineThe Spring Festival as the deadline

SMART ：

　　 1. （ Specific ）

　　 2. （ Measurable ）

　　 3. （ Attainable ）

　　 4. （ Relevant ）

　　 5. （ Time-based ）

Thank you for attention !Thank you for attention !