presentation social media tips & secrets
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talks!
10 Social Media Tips & SecretsJuly 8, 2010
Audio is only available by calling this number:Conference Call: 866-740-1260; Access Code: 6339392
Sponsored by
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
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10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
You are being recorded…• Streaming into Second Life• This seminar will be available on the
TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars
• You will receive a link to this presentation, material and links.
• After the webinar, you can ask follow-up questions in the Emerging Technologies Forum:– http://bit.ly/btlQVc
• Twitter hashtags: #techsoup
talks!
10 Social Media Tips & Secrets
Sponsored by
Presenter: Heather Mansfield, Diosa Communications
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Today’s Speakers
Assisting with chat questions: Chris Peters & Stephanie Parker, TechSoup
Kami GriffithsTechSoup
Heather MansfieldDiosa Communications
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Today’s Webinar
• Web 1.0, Web 2.0 and Web 3.0
• 10 Social Media Tips & Secrets :: From beginner to advanced.
• Q&A
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Web 1.0 :: The Static Web
• Websites, e-Newsletters, e-Advocacy, Donate Now
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Web 2.0 :: The Dynamic Web
• Blogs, wikis and social networking sites
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Web 3.0 :: The Mobile Web
• Mobile Websites, Text Campaigns, Smartphone Apps
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Web 3.0 :: The Mobile Web
• Mobile Websites, Text Campaigns, Smartphone Apps
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Web 3.0 :: The Mobile Web
• Mobile Websites, Text Campaigns, Smartphone Apps
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Social Media Tips & Secrets :: #1• Invest in a good avatar. It should be
square and include your logo. It should also be used consistently on all social networking profiles.
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Social Media Tips & Secrets :: #2• Find your Facebook voice. 90% of the
power of a Facebook Page is in the Status Updates because they get News Feed exposure. If you aren’t getting any Comments or Thumbs Up, then you haven’t found it and your Facebook ROI is probably minimal.
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Social Media Tips & Secrets :: #3• Be nice. Reply and ReTweet. The
more you ReTweet others, the more often you will get ReTweeted. The fastest way to gain new “Followers” is to be ReTweeted. But be smart about it. Only ReTweet interesting content. Don’t bore your followers with boring chit chat!
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Social Media Tips & Secrets :: #4• Mix it up! Don’t only Tweet your own
content. Send out interesting, valuable content that’s ReTweetable. Overtime you will get a sense of what kind of content your Twitter followers are interested in. If you are not getting ReTweeted, then your ROI from Twitter is likely minimal.
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Social Media Tips & Secrets :: #5• Use third-party Twitter Apps. There
are currently over 2,900 third-party Twitter Apps (oneforty.com). The vast majority are free and can be used to improve your engagement with all your social networking communities.
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Bit.ly
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Bit.ly
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
TwtPoll
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
TwtPoll
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
BubbleTweet
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
2Gov
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Social Media Tips & Secrets :: #6• Use inspirational quotes and
powerful stats on Twitter, Facebook, YouTube, Foursquare, MySpace, etc. 100% guaranteed to produce ReTweets, Thumbs Up, Comments, etc.!
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Social Media Tips & Secrets :: #6• “Activism is my rent for living on this planet.”
– Alice Walker
• 1 in 4 girls is sexually abused before the age of 18 in the United States: http://bit.ly/b9HG0A
• “The truth will set you free. But first, it will piss you off.” – Gloria Steinem
• 73,000,000 sharks are killed annually for shark fin soup: http://bit.ly/3ZHgfa
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Social Media Tips & Secrets :: #7• Launch a blog. Blogging allows your
organizations to have a consistent stream of fresh content to post on Twitter and Facebook. Make sure you link to your social networking profiles and feature how readers can sign up for your organization’s e-Newsletter and text message campaigns!
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Social Media Tips & Secrets :: #8• Utilize LinkedIn. The vast majority of
nonprofits are creating groups named after their organization. That doesn’t work – even for large nationally known organizations with high brand recognition. It’s better to create a Group named after a cause or issue.
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Social Media Tips & Secrets :: #9• Learn basic HTML. You need to know
basic HTML to add “Donate Now” buttons, e-Newletter sign-up boxes, and/or social networking icons to your blog or Facebook Page. Learn basic HTML!
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Social Media Tips & Secrets :: #10• Be an early adopter of the Mobile
Web.• 1 in 5 Americans now access the
Mobile Web daily. Nonprofits were one of the first to embrace Web 2.0 beginning with MySpace is 2005, but they have been slow to embrace the Mobile Web. A popular misconception is that is it expensive to so do.
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Launch a Mobile Website
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
The Mobile Web Will Dominate By 2015
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Launch a Text Campaign
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Social Network on the Go!
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Foursquare
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Foursquare
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Contact Heather
• nonprofitorgs.wordpress.com• Nonprofitorgs.mobi• twitter.com/nonprofitorgs• facebook.com/nonprofitorgs• youtube.com/nonprofitorgs• foursquare.com/user/nonprofitorgs• gowalla.com/users/nonprofitorgs• www.diosacommunications.com
talks!
Questions?
Submit your questions using the chat box.
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Continue the Discussion…
• Additional questions can be answered by posting in the Emerging Technologies Forum:– http://bit.ly/btlQVc
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of technology services to help your nonprofit:
– Read helpful articles in our Learning Center– Request donated software, hardware, and
online services– Join our community forums to learn from
your colleagues– Browse upcoming events and conferences
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Upcoming Webinars
• Tips and Tools for Technology Planning– Tuesday, July 20, 11 a.m. Pacific time
• Business Planning for Nonprofits and Libraries – Thursday, July 22, 11 a.m. Pacific time
10 Social Media Tips & SecretsConference Call: 866-740-1260 Access Code: 6339392
Thank you to our Webinar Sponsor!
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week.
For more information: pages.readytalk.com/techsoup.html
talks!
Thank you! Please complete the post event survey!
Kami Griffiths, [email protected], 415-633-9392