presentation social networking for o xcom july 2010
DESCRIPTION
Social networking intro for Oxford College of MarketingTRANSCRIPT
Social Networking for BusinessAnnmarie Hanlon & Joanna Akins
.linkedin.com
.slideshare.net
.xing.com
.plaxo.com
.ecademy.com
.ryze.com wallst.net
.yammer.com
.networkingfor nals.com
http://www.multiply.com http://www.webshots.com http://www.kodakgallery.com http://www.snapfish.com http://www.fotki.com http://www.smugmug.com http://www.zooomr.com http://picasa.google.com http://www.zoto.com
ls/Platforms ://www.livejournal.com ://www.ning.com ://www.vox.com ://buzzm.worldbank.org ://www.movabletype.org ://www.sharethis.com ://lifestream.fm ://crowdvine.com/home
http://groups.google.com http://www.meetup.com
Wikis http://www.wikipedia.org http://recipes.wikia.com http://uncyclopedia.wikia.com http://www.wikihow.com http://www.wikimapia.org http://www.wetpaint.com http://en.wikibooks.org http://pbwiki.com http://wikitravel.org http://lyricwiki.org http://gollum.easycp.de/en/ http://www.qwika.com/ http://en.wikiwix.com/
O verd rive In tera ctive S o c ia l Media M a p The Stuff W e Think You S h o u ld C a re A b o u t
Lifecasting http://www.justin.tv
http://www.ustream.tv
Social Networks
http://www.facebook.com http://www.ning.com
http://www.myspace.com http://www.hi5.com
http://www.friendster.com http://www.skyrock.com/
http://www.orkut.com
Search Engines http://www.google.com http://www.yahoo.com
http://www.msn.com http://www.baidu.com (China)
http://www.aol.com http://www.ask.com
http://www.sohu.com (China) http://search.comcast.net
http://my.att.net http://www.nextag.com
http://www.business.com http://www.dogpile.com
http://www.lycos.com http://boardreader.com
B2B Social Networks http://www http://www http://www http://www http://www http://www http://my. http://www http://www professio
Photo Sites http://www.flickr.com http://photobucket.com http://imageshack.us http://www.fotolog.com Social Bookmarking
http://digg.com http://technorati.com http://www.mixx.com http://www.stumbleupon.com http://www.kaboodle.com http://www.propeller.com http://del.icio.us http://www.mybloglog.com http://www.newsvine.com http://www.boingboing.net
http://www.netlog.com http://www.bebo.com
http://www.tagged.com http://www.imeem.com
http://badoo.com http://www.xanga.com
http://www.myyearbook.com http://www.classmates.com
VideoSites
http://video.google.com http://www.youtube.com
http://video.msn.com http://vids.myspace.com
http://video.aol.com http://www.dailymotion.com/us
http://www.veoh.com http://www.metacafe.com
http://www.break.com http://www.hulu.com
http://revver.com http://www.stickam.com
http://blip.tv http://www.viddler.com
Micro Blogging/Texting http://www.twitter.com
http://twitpic.com http://www.twitxr.com
http://search.twitter.com http://www.tweetscan.com
http://www.twemes.com http://www.mocospace.com
http://www.tumblr.com http://friendfeed.com http://www.plurk.com
http://lifestream.fm http://jaiku.com http://identi.ca http://jott.com
http://socialthing.com http://www.I2seconds .tv
http://www.swurl.com http://www.utterli.com
http://www.itsmy.com/itsmy http://www.brightkite.com
http://ping.fm http://www.dodgeball.com
http://www.pinger.com http://www.seesmic.com
Too http http http http http http http http
Blogs http://technorati.com http://blogsearch.google.com http://www.wordpress.com http://www.wordpress.org http://www.blogspot.com http://www.blogger.com
Reviews/Travel http://cityguide.aol.com/ http://www.tripadvisor.com http://www.yelp.com http://www.citysearch.com/ http://www.wayn.com/
Groups http://groups.yahoo.com
http://www.fark.com http://reddit.com http://www.slashdot.com http://www.bloglines.com http://friendfeed.com http://www.furl.net/ http://www.blinklist.com http://www.mister-wong.com http://ma.gnolia.com http://www.sphinn.com
Podcast http://www.apple.com/itunes/ http://www.live365.com http://www.podcast.com http://www.podcastalley.com
S o c ia lize With U s
overdriveinteractive.com /facebook
m yspace.com /overdriveinteractive
tw itte r.c o m /o v rd rv
W eb s ite s To o ls
Are we m iss in g o n e? S u b m it y ou r w eb site a n d see
O verd r ive In terac tive is an o n lin e m ark e tin g se rv ice s firm th a t h e lp s co m p an ies c rea te g en u in e an d las tin g co n n ec tio n s w ith th e ir ta rg e t a u d ie n ce s a n d custom ers using Social M edia M arketing, Search Engine M arketing and Online M edia. Learn m ore by visiting us at ww w.Overdrivelnteractive.com or call 617-254-5000.
the ex p a n d ed v e r s io n a t overdriveinteractive.com /social-m edia-m ap
Media Number of users – January 2010
Number of users – July 2010
Address book / Actions
LinkedIn 65M Connections / Status update
Twitter 75M accounts, 10-15M active users
110M accounts
Followers / Tweet
Blogs ? 100M 110M Fans / Post
Facebook 400M 500M Like / Wall post
Slideshare 23M per month 30M per month
Viewers / Upload presentations & embed in blog
YouTube 71M per month 300M Viewers / Upload video, Create channels
Statistics – January 2010
B2CB2B BRANDS / THIRD SECTOR
“Facebook is a registered trademark of Facebook, Inc.”
Who are your clients/customers?
Who is using social networking and why?
B2CB2B BRANDS / THIRD SECTOR
10 benefits from social networking
1. Google juice
2. Raise company profile
3. Journalists and editors
4. Increase contacts / opportunities
5. Promote messages to a wider audience
6. Time limited offers
7. Test and promote new products
8. Recruitment
9. Client service tool
10. Generate business leads
Slideshare
What software can manage Social Networking?
Joining the dots
Protect your company online
1. Organise a Social Networking Policy2. Capture your online space3. Provide suitable images4. Prepare potential responses5. Create stock phrases6. Organise Google Alerts 7. Whatever tools you use, maintain your
company presence
Quick Wins
1. Where are your current and future clients / customers?
2. Decide what you want to achieve3. Agree identity (corporate or personal)4. Decide how to manage5. Add Twitter, LinkedIn etc to website, email
address, business cards 6. Join it together7. Give users something else8. Connect to each other!
Social Networking for Business
Annmarie Hanlon & Joanna Akins
http://www.evonomie.nethttp://www.linkedin.com/companies/evonomie