presentation social search dmaa 2 11-13
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Social Search for ApartmentsThe Next Big Thing
Break From the Pack of Apartment Commodity
“The sole purpose of marketing is to sell more to more people, more often and at higher
prices. There is no other reason to do it.” -Sergio Zyman
Our Goal
To provide our Friends - Fans - Followers
with an Experience that offers enough value to create Customer
Evangelists within our core Digital Footprint so that they self rent our
apartments
The directional flow of marketing has changed…
How Much Website Traffic Do You Have
Until Apartment Marketers put as much stock in their Website Traffic as they do their Leasing Centers, not
much will change
What Gets Measured Gets Done
Every (50) Unique Visitors = (1) Guest Card
Every (650) Unique Visitors= (1) Rental
13,336 Facebook Fans
12,707 Twitter Followers
Become the Media
Facebook Social Graph
Social SearchThe Next Big Idea