presentation - the analysis of simulations by jean baudrillard

8/13/2019 Presentation - The Analysis of Simulations by Jean Baudrillard

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The Analysis of Simulations by Jean Baudrillard

Semiotext(e) Foreign Agents Series

Published in 1983


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1. The Precession of Simulacra

2. The Orders of Simulacra

Simulacra and Simulation in 1981

Symbolic Exchange and Death (1976)

Geneology of three orders of appearance from Feudal order

Until nowadays

Third order of appearance mentioned in

The Orders of Simulacra

2. is the new 1.


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Simulation

n.plSimulacra

SimulacrumSign

Real


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Simulation

In Baudrillardssense:

www.thefreedictionary.com:

1.the act of imitating the behavior of some situation or some process

by means of something suitably analogous

2. (computer science) the technique of representing the real world by a

computer program

3. representation of something (sometimes on a smaller scale)

4. the act of giving a false appearance

The process in which representations of things come to replace

the things being representedthe representations become more

importantthan the real thing


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Simulation

n.plSimulacra

SimulacrumSign

Realwww.thefreedictionary.com:

1. An image or representation

2. An unreal or vague semblance

In Baudrillardssense:

Simulacrum is the appearance, a representation

The order of simulacrathe order of appearance

Compared to Platos copy, simulacrum becomes truth in its own right


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Simulation

n.plSimulacra

SimulacrumSign

Real

signifies

Objects,states, qualities, quantities,

events, processes, or relationships

In the world


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Feudal order - society of cast and rank- a total clarity of signs

- each sign refers unequivocally to a status

- signs are limited in number

- obliged signs

1. Bourgeois order

- arbitrary signs

- emancipated signs

- proliferation of signs according to demand

- Renaissance, open competition


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1. Bourgeois order

Conterfeit is the dominant scheme of the classical period

modern sign finds its value in the simulacrum of a nature,

theatre, stucco and baroque art


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1. Bourgeois order

a worldly demiurge, a transubstantiation of all of nature into a unique substance,

stucco exorcizes the unlikely confusion of matter into a single new substance

the counterfeit is working so far only on substance and form,

not yet on relations and structures,


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- obliged signs

1. Bourgeois order

- arbitrary signs

- emancipated signs



2. Production/industrial era

- signs refer no longer to any nature,

but only to the law of exchange

- serial reproductivity

- quantitative equivalences

- Law of capital


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They will no longer have to be counterfeited, since they are going to be produced

all at once on a gigantic scale. The problem of their uniqueness, or their origin, is no

longer a matter of concern; their origin is technique, and the only sense they possess

is in the dimension of the industrial simulacrum


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The relation between them is no longer that of an original to its counterfeitneither

analogy not reflectionbut equivalence, indifference. In a series, objects become

undefined simulacra one of the other. And so along with the objects, do men that

produce them. Only the obliteration of the original reference allows for the

generalized law of equivalence, that is to say the very possibility of production.


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- obliged signs

1. Bourgeois order

- arbitrary signs

- emancipated signs




- signs refer no longer to any nature,

but only to the law of exchange

- serial reproductivity

- quantitative equivalences

- Law of capital

3. Simulation/current phase- serial production yields to

generation by means of models

- reversal of origin and finality

- structural law of value

- operational simulation


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3. Simulation/current phase

here are the models from which proceed all forms according to the modulation

of their differences,

modelthe signifier of reference and the only resemblance there is

Model of Campbells soup can Andy Warhol

Campbells soup can (tomato)


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a universe of structures and binary oppositions

feed-back, question/answer, digitality is its metaphysical principle and DNA its prophet


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Space is no longer even linear or one-dimensional: cellular space, indefinite generation

of the same signals

Such is the mystic elegance of the binary system, of the zero and the one, from which

all being proceeds. Metaphysical sanctuary no longer of origin and substance, but this

time of the code; the code must have an objective basis.


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Model of Campbells soup can Andy Warhol


A reproduction of Andy WarholsCampbells soup can (tomato)


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A reproduction of Andy Warhols



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x

y

Pixel at x y (n1, n2)

RGB values:

Red: 237, green: 113, blue: 98

Pixel at x y (n1, n2)

RGB values:

Red: 227, green: 109, blue: 92


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And so art is everywhere, since artifice is at the very heart of reality.

And so art is dead, not only because its critical transcendence is gone, but because

reality itself, entirely impregnated by an aesthetic which is inseparable from its own

structure, has been confused with its own image.


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The Precession of Simulacra

Flatland

by Thomas Hmen


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The sovereign difference between the real and the copy have disappeared.

With it goes all metaphysics

The real is produced from miniaturized units, from matrices, memory

banks and command modelsand with these it can be reproduced

an indefinite number of times

In fact, since it is no longer enveloped by an imaginary,

it is no longer real at all.

It is hyperreal, the product of an irradiating synthesis of combinatory

models in a hyperspace without atmosphere.


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Nowadays, the simulators try to make the real to coincide withtheir simulation models.

When the real is no longer what it used to be,

nostalgia assumes its full meaning.

What society seeks through production and overproduction,

is the restoration of the real which escapes it.

presentation - the analysis of simulations by jean baudrillard

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