presentation tips - américaeconomía · 2018-12-05 · presentation tips 5 to beat your...
TRANSCRIPT
PRESENTATIONTIPS
5
TO BEATYOUR
COMPETITION
Accordingto the small
business administration, venture capitalists reject
of pitchesthey hear
99%
THIS CANBE FOR
MANYREASONS
Mismatched market opportunity
Often other competition lookingfor the same startup funds
Lack of interest
THIS PUTS EVEN MORE PRESSUREON YOU TO GETYOUR PRESENTATION
JUST RIGHT &ARTICULATE YOUR
COMPANY’S VALUEIN JUST A FEW SHORT
MINUTES
HEREARE 5
PRESENTATIONTIPS TO BEAT
YOUR
COMPETITION
1 KNOW YOURAUDIENCE
You may already know who your prospective
customers are and why they would be
interested in your service or product, but a VC audience
is very different
A VC
Wants to knowIF YOUR COMPANY
WILL ADD VALUETO THEIR
AUDIENCE
PORTFOLIO
SO, BE SURETO KNOW THESPECIFIC VCYOU’LL BE PRESENTING TO
LEARN
ABOUT
Funding track record & Personal goals
AS MUCH
THEIR
AS YOU CAN
DON’T WASTE2TIME
You may only have 10 minutes to present
your case and you don’t want to spend the
entire time clarifying any confusion regarding
your deck layout
THROUGHTHINK
YOUR PITCHBEFORE
CREATING YOUR DECKto avoid anyconfusion
THE RIGHT IMAGERYCAN HELP YOU SAVE TIME BY
saying in seconds WHAT WOULDHAVE TAKEN YOU MINUTES TO VERBALLY CONVEY
SIMPLIFY YOUR3MESSAGE
No matter how complex your
product or service might be,
you’ve got to simplify your
message
COME UP WITH ONE POWERFUL
OPENINGSENTENCE THAT
YOU’LL USETO START YOURPRESENTATION
This sentence should encapsulate who you are, what
your product is, and why it’s useful to
the masses
RememberVCS HEAR NUMEROUS PRESENTATIONS ON ANYGIVEN DAY AND IT’S HARD FOR THEM TO REMEMBER EVERY FOUNDING TEAM
Help your team be memorable by simplifying
your message
DEMONSTRATE A4STRONG PRODUCTMARKET FITIn order to hand over large sums of cash,
VCs have to feel confident a company has the potential to
grow and thrive
THE BESTWAY TO INSTILLTHIS CONFIDENCE?
DEMONSTRATE ASTRONG PRODUCT
MARKET FIT BYCOMMUNICATING
2 IMPORTANT THINGS1 The problem your
product is solving
2 why your company is in the best position to do it
WHILE THE
climate of the
ALL VCS CARE ABOUT IS YOUR POSITION IN IT
market matters
TELL YOUR5STORY
At the end of the day, VCs are people and they
not just companieswant to invest in people
BE SURETO TELLyour own
DURING
story
YOURPRESENTATION
Starting a company is one of the most exciting things you may ever do
BUT ALONG WITH THATEXITEMENT COMESTHE REALITY OF
acquiring the funds TO GET IT OFFTHE GROUND