presentation to the salem community college

SCC Center for Business and Industry

Dr. John A HoehnOctober 14, 2016

Presentation to Salem Community College

Agenda• Introductions

• Transition Plan and Metrics

• Outreach for Sustainability

• Engagement with Local Community

• Q&A1


Launching the CBI RoleDefine Success

Measure SuccessValue Propositions / Offerings:

● On-site Training, Seminars● Online Webinars, Meetings● On-campus (SCC) Conferences,

Meetings, Training

Other Revenue Sources:● Grants● Subscription Services● Pay-Per-Use Services

● Inclusion of all stakeholders - expectations● Regional self assessment – needs and wants, capabilities and resources

(SMEs)● Collaborative creation of commonly held vision of economic development

● Revenue and financial commitments to sustain CBI for the next year

2


Outreach & SustainabilityBusiness Development Principles

Secure Targeted Grants

Recruit Active Representatives

● “Give to get”● Salem County Stakeholder Map● Achieve commonly held vision

● Federal grants● State grants● Private grants

● Functional role● Location / Municipality● Industry● Domain expertise

3

Revenue Sources

Targeted Conferences $ 15,000On-line webinars $ 15,000On-site Formal Education $ 15,000Grants $ 30,000Subscriptions $ 5,000

6-Month Revenue $ 80,000


Engagement with Local Community

Partnerships and Strategic Alliances

14http://salemcountyclerk.org/municipalities-in-salem-county/

● Leverage Salem Community College Resources

● Salem County Government● Salem County Chamber of

Commerce● Trenton Regulatory Agencies

& Departments● Municipalities● Profile each Municipality

Academia

Government

Regulatory Agencies

Businesses

Community Groups

Strategic Plan Development and Implementation

Develop Strategic Plan

Mentoring & Internships

5

● External & Internal Analysis● Conduct Surveys/Questionnaires● Conduct Interviews with Key Individuals● Crystalize commonly held vision ● Develop CBI Value Propositions● Develop Offerings (for financial

commitments)

● Win-win● Accomplish more at lower cost

Frameworks

Data Gathering

Observations

Findings

Analysis

Recommendations


Quick Wins

Alliance Quick Wins Process Quick WinsTechnology Quick WinsCBI Reporting Quick Wins

1. Establish a sense of urgency2. Creating the guiding coalition3. Developing a vision and strategy4. Communicating the change vision5. Empowering broad-based action6. Generating short-term / quick

wins 7. Consolidating gains and producing

more change8. Anchoring new approaches in the

culture

Kotter’s 8 Steps to Change


Thank You!


presentation to the salem community college

Economy & Finance