presentation traction book (hive61)
TRANSCRIPT
![Page 1: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/1.jpg)
Traction@Hive6119 channels of Growth
@YwanVanLoon
![Page 2: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/2.jpg)
StartUp:company designed to grow fast
Traction = Growth
![Page 3: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/3.jpg)
Most Startups End in Failure
Almost every failed startup has a product.
What failed startups don’t have are enough customers
![Page 4: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/4.jpg)
50%Traction
50%Product
![Page 5: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/5.jpg)
Only a productBut no Traction= No Investor
![Page 6: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/6.jpg)
1. Viral Marketing2. Public Relations (PR)3. Unconventional PR4. Search Engine
Marketing (SEM)5. Social and Display Ads6. Offline Ads7. Search Engine
Optimization (SEO)8. Content Marketing9. Email Marketing
10. Engineering as Marketing
11. Target Market Blogs12. Business Development 13. Sales14. Affiliate Programs15. Existing Platforms16. Trade Shows17. Offline Events18. Speaking Engagements19. Community Building
![Page 7: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/7.jpg)
ViralMarketing
![Page 8: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/8.jpg)
PublicRelations
![Page 9: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/9.jpg)
ContentMarketing
![Page 10: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/10.jpg)
SpeakingEngagement
![Page 11: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/11.jpg)
ExistingPlatforms
![Page 12: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/12.jpg)
Sales
![Page 13: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/13.jpg)
EngineeringAs Marketing
![Page 14: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/14.jpg)
Learn More
@YwanVanLoonYwanVanLoon.com
![Page 15: Presentation Traction book (hive61)](https://reader034.vdocument.in/reader034/viewer/2022042819/55c65537bb61eb42628b4704/html5/thumbnails/15.jpg)
Discussion