presentation webinar: social advertising to improve the customer journey
TRANSCRIPT
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HOW YOU CAN BE SUCCESSFUL ON SOCIAL #komfowebinar
Join the conversation with us
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490CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/030 4/03 06/030 8/03 10/031 2/03
100k
50k
44.54%1301
16.68%60 min
13.08% faster
0k
Total Paid Organic Viral
165871141
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1. Stap in de schoenen van de klant
2. Schets de klantreis
3. Maak een campagne; touchpoint, custom audience, outline
4. Denk in experiences
5. Optimaliseer en begin opnieuw
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AGENDA
• Introduction
• The Social Space
• 3 tips on how you can be succesfull on social
• What’s next?
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WHY SOCIAL?
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2015-2016:
Digital Marketing Comes of Age
20 October 2015
G00292653
Analyst(s):
Yvonne Genovese / Jake Sorofman
Gartner CMO Spend Survey
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WHAT IS A CUSTOM AUDIENCE?
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3 tips on how to activate your data
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Tip 1
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E-mails CRM Event data
Use your data!
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GLOBAL FURNITURE BRAND
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VISITS PRODUCT PAGE
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FACEBOOK AD
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• SALES ROI x100
• HIGHER ENGAGEMENT
• LESS WORK
RESULTS
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Tip 2
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Get to know your audience Sharpen your targeting Be relevant and get more insights
Qualify your data
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KOMFO.COM
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• 20 % MORE SIGNUPS
• HIGHER ENGAGEMENT
• LESS WORK
RESULTS
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BRANDING
TEASER
SALES PUSH
WEB
$
CUSTOM AUDIENCE
WEB
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PERSONAS
A persona brings a target group to life and leads to focus, empathy, consensus and efficiency when making choices
about internal processes
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PERSONAS
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PERSONAS
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Tip 3
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Choose the right audience Choose the right moment Choose the right content
Storytelling
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CUSTOMER JOURNEY
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CUSTOMER JOURNEY
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CUSTOMER JOURNEY
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CUSTOMER JOURNEY
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1. Stap in de schoenen van de klant
2. Schets de klantreis
3. Maak een campagne; touchpoint, custom audience, outline
4. Denk in experiences
5. Optimaliseer en begin opnieuw
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Vera Verkooijen [email protected] Partner Relation Manager
Join the conversation with us
Mart Evers [email protected] Consultant Customer Experience
CONTACT
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EVENT