presentation zerocopy importance of paper for digital natives
TRANSCRIPT
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On what medium do students spend most
of their time?
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On what medium do students spend most
of their time?Study
material
69%
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On what medium do students spend most of
their time?Study
materialSocialmedia
69% 31%
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Do students still study on paper?
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Do students still study on paper?Preference
for paper
92%
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Do students still study on paper?Preference
for paper
92%
8%Preferencefor digital
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Do students still print?
YES, MORE THAN EVER, BECAUSE OF THE DIGITALIZATION
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Free printing for studentsin return for targeted advertising on their prints
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HOW DOES IT WORK
Make an account
Go to a Zerocopy printing point
Upload your documents
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WHO ARE THE ZEROCOPY STUDENTS?
41% 59%22% 14% 17% 42% 3%
39% 32% 20% 3% 6% 56% 21% 21% 2%
1 STE BA
CHEL
OR
2 DEBA
CHEL
OR
3 DEBA
CHEL
OR
MAST
ER
LEUV
EN
GHEN
T
ANTW
ERP
BRUS
SELS
HASS
ELT
LOUV
AIN-
LA -N
EUVE
LIèGE
NAMU
R
MONS
TOTAL48.310FLANDERS: 73%WALLONIA: 27%
Trans
ition
Year
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WHERE CAN STUDENTS PRINT FOR FREE?
31 Zercopy printing points in whole Belgium
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WHEN DO STUDENTS PRINT?
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
1st Oct 1st Nov 1st Dec 1st Jan 1st Feb 1st Mar 1st Apr 1st May 1st Jun
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NUMBER OF USERS
10.000
17.000
26.000
48.000
'12-'13 '13-'14 '14-'15 '15-'16
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738.896
1.610.642
2.559.946
7.149.067
544.936 1.187.849
1.961.711
5.272.438
'12-'13 '13-'14 '14-'15 '15-'16
NUMBER OF ADS DISPLAYED• Online Ads• Print Ads
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HOW CAN ADVERTISERS REACH THE STUDENTS?
In-course Banners Full pages inserted Online Home-Page-Take-Over
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WHO REACHES THE ZEROCOPY STUDENTS?Consumer Goods SensibilizationEmployer Branding
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WHAT’S NEXT
LaunchThe Netherlands
3rd PARTY PRINTER SHARING
SCALE INTERNATIONALLY