1. *Laura Fleury MBA 2A20/02/2013

2. * ASAT means: Any Screen, Any time is the technology that can make possible to go on internet with new devices, with screen are fixed with the original frame.* Examples: Watch, in a car, it is a 2 screen interaction** 3. * Examples: Many travelers pay for data service whiletravelling* Share photos* Look some information on wikipedia* look at Facebook* book some accommodations* Use a mobile device for attraction and accommodationsresearch* use a mobile device for restaurants research* People expect to use their mobile device for their travelneeds at their destination* use mobile for point of sale research while shopping* use mobile at work* use mobile while waiting for an appointment ..* 4. * Mobile enhanced experience because nowadays, it is veryuseful for everybody to go in internet because it is very fastand people can combined easily with other activities likeuse internet while waiting for an appointment or duringtransportation etc..* People are also using internet when they are travelling tofind some information about the destination.* Mobile device can also be useful to book accommodations,a trip or a journey..* 5. * It is an essential tool for hotels to have the possibility to have mobile apps because people can share photos or comments about the hotel, check hotel information, login etc.. It is useful to be always connected with information.* Hotels have to give the free wireless to their guests* Use the SoLoMo technology* 6. * Possibility to look the website on the mobile phone*Possibility to see some Hotels adds on TV screen to try to attractcustomers to book* Possibility to look all hotel information through mobile phone* Possibility also to book rooms, trip through mobile phone*Look photos about the hotels etc Like the Facebook page withthe mobile phone *