MUSIC MAGAZIN

ES

ARE ONLINE SALES RUINING THE

BUISNESS?

FIGURES

Online effect on magazine sales

Research into online sales affect on overall sales of magazines (including some music magazines) shows that online subscriptions only contribute to a small amount of the overall sales made. This shows that the online market for magazines at the current time is weak and barely effects the overall sales.

However, the move from paper magazines to internet hasn’t been “pushed” upon the public yet as it has with other types of media (e.g. buying music done by Apple creating ITunes to get convenient cheaper music) and the online market for magazines holds no convenience in the eye of the public, as it doesn’t make it easier to buy them (magazines are sold in most supermarkets which people have to go to on a weekly basis anyway) and also exclude the convenience of reading magazines as a easily, light and portable item and forces the reader to have to have a laptop of electric device of some sort to read it.

The idea of “impulse buying” is also taken into factor with the idea of online magazine reading and ordering as magazines are sometimes something you just buy out of impulse commonly in airports or train stations just as much as something you plan to buy. Online buying and reading of magazines gets rid of this market.