Star ImageGwen Stefani

Stars as Constructions

Gwen Stefani has her own clothing line (L.A.M.B)

that focuses on Japanese-styled fashion and

culture. This gives her a unique selling point as

she is known for her unique love of Harajuku

girls. She is seen on magazines (featured in

Vogue) and is the spokesperson of L’Oreal Paris,

creating a fake image of her.

She also launched her own fragrance, “L” which

supports the point.

Industry and Audience

Even though she doesn’t record music anymore

she still spends her time at celebrations such as

galas or fashion banquets.

She also donated $1 million to “Save the

Children Fund” in the Japan earthquake-tsunami.

She also ran an auction on eBay allowing

participants to bid on her personal clothes

designed and signed by her.

Ideology and Culture

Following from the previous slides Gwen Stefani

launched her own clothing line and then sold her

clothes from her own wardrobe.

By doing this she encourages her fans to copy

her style and initiate a trend and continue her

fame.

Character and Personality

This is Gwen Stefani before and after she

became famous, representing the huge

difference. She became a beautiful star that

attracts the audience’s attention. She supports

hegemony as she becomes what stars are

supposed and expected to be like and

encourages her fans to be like her.