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TRANSCRIPT
Sadman Sakib Professor Kilinkowstein
Selected Business Article
Cure for public-speaking jitters: Stand like a starfish
http://www.bbc.com/capital/story/20140904-jitters-act-like-a-starfish
Activity for Ethnographic Observation
People making presentation in clubs ,public places and
conference.
Sadman Sakib Professor Kilinkowstein
Ethnographic Research Observation
All the people I observed were very confident while
they were giving a speech and they were appropriately dressed for the occasion
Sadman Sakib Professor Kilinkowstein
Ethnographic Research Observation
Two women were fixing their hair sometimes in the
middle of the presentation and one man was
occasionally swinging his hands
Sadman Sakib Professor Kilinkowstein
Ethnographic Research Observation
Two of the speakers I observed started their
presentation with a joke and it instantaneously
grabbed the attention of the audience
Sadman Sakib Professor Kilinkowstein
Ethnographic Research Observation
Two of the speakers I observed messed up a little in
the middle of their presentation, but they managed
it very well
Sadman Sakib Professor Kilinkowstein
Ethnographic Research Observation
One speaker was very dramatic and kept his
audience guessing. He also used some higher-level
words and metaphors.
Sadman Sakib Professor Kilinkowstein
Ethnographic Research Findings
• Confidence is the key factor to becoming a good
speaker
• Eye contact and Hand gestures are as important as
good Script
• Appropriate use of jokes help the audience to
concentrate
Sadman Sakib Professor Kilinkowstein
Ethnographic Reading Summary Ethnographic Research-Who are users? How do they
operate within their culture?
• Getting to know the audience and their culture on
a deeper level to gain insight
Sadman Sakib Professor Kilinkowstein
Ethnographic Reading Summary Ethnographic Research-Who are users? How do they
operate within their culture?
• Differences between market research and
ethnographic research is very salient
Sadman Sakib Professor Kilinkowstein
Ethnographic Reading Summary Ethnographic Research-Who are users? How do they
operate within their culture?
• Ethnographic research is extensive and its effect is
omnipresent in business
Sadman Sakib Professor Kilinkowstein
Ethnographic Reading Summary TSA CHECKPOINT EVOLUTION FOR TRANSPORTATION
SECUTRITY ADMISTRATION
• Engaged in extensive ethnographic research and
identified the core problems.
Sadman Sakib Professor Kilinkowstein
Ethnographic Reading Summary TSA CHECKPOINT EVOLUTION FOR TRANSPORTATION
SECUTRITY ADMISTRATION
• Prototyping a calmer passenger experience and
enhancing airport security
Sadman Sakib Professor Kilinkowstein
Ethnographic Reading Summary TSA CHECKPOINT EVOLUTION FOR TRANSPORTATION
SECUTRITY ADMISTRATION
• Successfully implemented Human Centered security system in airports that increased overall comfort level
Sadman Sakib Professor Kilinkowstein
Ethnographic Reading Summary Going Deeper Seeing Further : Enhancing Ethnographic
Interpretations To Reveal More Meaningful Opportunities
For Business
Deeper, meaningful, and enduring values not only
come from the observations themselves
Sadman Sakib Professor Kilinkowstein
Ethnographic Reading Summary Going Deeper Seeing Further : Enhancing Ethnographic
Interpretations To Reveal More Meaningful Opportunities
For Business
Extreme individual and analogous cases help us to
gain new insight and challenge us to rethink the
conventional ways
Sadman Sakib Professor Kilinkowstein
Ethnographic Reading Summary Going Deeper Seeing Further : Enhancing Ethnographic
Interpretations To Reveal More Meaningful Opportunities
For Business
To sustain in long term, a business has to change its
disposition with time and its atmosphere
Sadman Sakib Professor Kilinkowstein
Proposal for an Innovative Business Using virtual reality as a mentor to guide people
overcoming their public speaking jitters
Sadman Sakib Professor Kilinkowstein
Proposal for an Innovative Business Device will provide 3D tutorials, 3D audience to
practice, and a virtual tutor to asses practice
speeches
Sadman Sakib Professor Kilinkowstein
Proposal for an Innovative Business Product is designed for those who want to hone
their presentation, and public speaking skills
Sadman Sakib Professor Kilinkowstein
Tagline Research • Just Do It
• Quietly Brilliant
• Connecting People
Sadman Sakib Professor Kilinkowstein
Infographic Elements
• Headset• 3D Tutorial• Practicing• Assesment• More Practice• Confident Speaker
Sadman Sakib Professor Kilinkowstein