A PROJECT REPORT ON

MOTIVATION AT REEBOK

PRESENTED BY-DIKSHA DEY

TABLE OF CONTENT Company’s Profile History Mission Vision Products What is Motivation? Types of motivation Factors of motivation Motivational Strategies of Reebok Importance Measures taken by Reebok Tips used by Reebok for motivation

COMPANY’S PROFILE Industry - Sportswear and sports

goods Year founded- Bolton,England(1895) Headquarters-

Canton,Massachusetts, United States Revenue- US$ 12.1 billion Employees- 8,000 Products- Footwear Accessories Sportswear Website- http://reebok.com/

HISTORY The name comes from the Africans

 spelling of rhebok Reebok found in Bolton, England in

1895. Reebok having its headquarter at

canton, united states. In 1924, Foster and Sons had

established a reputation for manufacturing superior quality shoes, and the company get chance to manufacture running shoes for athletes representing Great Britain at the 1924 Summer Olympics.

In 1979 Reebok did well as compare to other brands.

In 1999, Reebok developed a new innovative fabric that holds any dirt picked to avoid creating mess.

Reebok is first multinational footwear company to enter India.

Reebok is 3rd largest seller of athletic footwear and athletic apparel in the world

Reebok India commands over a 51% market share in the premium sports wear industry.

Over 500 exclusive Reebok stores, more than 200 shops in the outlets and 250 dealer outlets.

The company also operates about 150 factory direct stores, including Reebok, Rockport, and Greg Norman stores.

MISSION

To always challenge and lead through creativity.

VISSION

To fulfill their true potential and reach heights they may have thought un-reachable

PRODUCTSSHOESBAGSSPORTS WEARSUNGLASSWATCHCLOTHES

MOTIVATION

An inferred process within an animal or individual that causes that organism to move towards a goal

TYPES OF MOTIVATION Achievement motivation Motivation from society Motivation from promised

incentives Motivation from fear Motivation for change

Achievement motivation

All of us have an in built desire to achieve something in life, and what we feel we need to achieve is relative to who we are as persons. What is easy for one to achieve could be difficult to another, but achievement is rarely looked upon as a motivation factor. However, when you have this desire to achieve, and when you recognize it as a driving force, nothing is impossible once you put your mind to it.

Motivation from society Some of us are motivated to do

better in life simply because we want to move up the social ladder. Others may be motivated to do something so that they can remain in their peer group. School kids are often motivated to better at academics just so they do not lose their group of friends, out of the fear that they may be held back one year. This is a simple example of motivation from society

Motivation from promised incentives

When you know that you are going to be rewarded for doing something right, you make sure you do it right. This is called incentive motivation. Companies throughout the world offer their employees rewards or bonuses for completing projects before the set deadline, and this encourages the workers to work harder towards the goal. This is an example of incentive motivation at work.

Motivation from fear Companies often use fear of

punishment to motivate their employees. This could be looked upon as the opposite of incentive motivation and companies often use both forms hand in hand. While you could be rewarded for doing something right, you could well be penalized for doing it wrong. This is not as negative as it may sound, and is an efficient way of keeping employees sharp, and on their toes.

Motivation for change Some of us are motivated to work

hard towards achieving our goals because we are not happy with our immediate surrounding, and would love to see a change here.

FACTORS OF MOTIVATIONFull appreciation of work doneFeeling of being in on thingsSympathetic help with

personal problems Job securityGood Payroll Interesting workPromotion and Growth in the

organizationPersonal loyalty to employeesGood working conditionsTactful Discipline

MOTIVATIONAL STRATEGIES of reebok Positive Reinforcement Effective Discipline Treating Employees fairly Satisfying Employees needs Setting Work related goals Restructuring jobs Base on job performance

IMPORTANCE OF MOTIVATION

Puts human resources into action Improves level of efficiency of

employees Leads to achievement of

organizational goals Builds friendly relationship Leads to stability of workforce

MEASURES Customized training program Help people build trust, pride and

camaradie Develop high degrees of credibility in

everything that they say and do Play hard, party hard Encourage community building Follow a good feedback and appraisal

system Give every clear goals Maintain mentor- mentee relationships Follow shared responsibilities towards

each other, client and the franchisee.

Tips use by Reebok for Motivation

Notice each Individual Say Thank-you, even a smile

can make a big difference Make staff feel respected and

valued Share their experience and

knowledge Be honest and trustworthy Don’t take personal credit for

their employees success Create a blame-free culture Make work fun

THANK YOU