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Prepared by :- Group :- 11Ashish MittalKunal NagraniMayur Chatwani SKIPS [2011-2013]Prakash SahuRohit RajpurohitTarak chauhan

INTRODUCTIONType : PublicTraded as : BSE:512599,NSE:ADANIENTIndustry : ConglomerateFounded : 1988Founder(s) : Gautam AdaniHeadquarters : Ahmedabad, Gujarat,IndiaArea served : IndiaProducts : Petroleum,natural gasServices : Logistics,real estate, port servicesRevenue : 26,941crore(US$5.37 billion)(2011)Profit : 2,492crore(US$497.15 million)(2011)Total assets : 52,291crore(US$10.43 billion)(2011)Employees : 8,500(2011)Subsidiaries : Adani Gas Limited

ContdOperator of the largest private port in IndiaDeveloper of the largest multiproduct SEZ in IndiaOwns the largest edible oil refining capacity in IndiaOne of the largest trading houses in IndiaLargest Integrated Coal Management Firm in IndiaPromoter of Indias first supercritical technology based power plantOperator of the worlds largest automated import Coal Terminal having 60 MnT capacity

VALUESSince inception, three values have driven all the activities of the Adani Group. These values are central to Adanis operations worldwide and will continue to be at the core of all our businesses.Trust - We will deliver on all our promises - our word is our bond.Courage We will support our decisions and actions with conviction.Innovation - We will think laterally and never fight shy of embracing big ideas.

Mundra Port 1993 Mundra Port 2012

Mundra Port, Indias largest private port, provides cargo handling and other value-added port services. The port offers a number of locational and logistical advantages.Largest, Notified and Functional Port based multi-product SEZ in India.Strategically positioned Port based location with effective access to major international sea ports.An Integrated Self sustained SEZ for setting up an Industrial Hub along with Social infrastructure needs.

Integrated Infrastructure and Utilities.Well developed commercial & social infrastructure for Living, Learning, Healthcare and RecreationMundra Port is strategically located for global trade (Latitude: 22 43 88 N; Longitude: 69 42 34 E). Located on the northern coast of the Gulf of Kutch on the west coast of India, Mundra Port provides a convenient international trade gateway to Europe, Africa, America and the Middle East. Mundra has a deep draft (12.5 Meters 17 Meters) which enables large vessels like panamax and super post panamax carriers to dock alongside its berth.Mundra Port is situated in Gujarat, one of Indias most industrialized, investor friendly and commercially successful states.

External EnvironmentDefinition: Conditions, entities, events, and factors surrounding an organization that influence its activities and choices, and determine its opportunities and risks.The Firms External EnvironmentComprised of following Components:Remote environmentIndustry environmentOperating environmentRemote environmentEconomic FactorsSocial FactorsPolitical FactorsTechnological FactorsEcological Factors

Economic FactorsYears of initially fast GDP growth was attributed to factors like sustainable income , increased demand for fmcg products and growth of retail sector along with that foreign direct investment, decrease on import dutiesincrease demand of Indian goods in foreign markets.Changes in the interest rate affects its business.Inflation changes also affect its business.Employment is generated in the organization.Social FactorsMundra SEZ is a self sustained SEZ. Along with the state of art developments of industrial infrastructure and facilities, Lifestyle has a new definition at Mundra SEZQuality life with amenities like shopping mall, community centre, library, swimming pool, sports arena, resorts, golf course, eateries, hotels, hospitals and health care etc.Walk to Work Culture

Political FactorsFiscal advantages.:-Direct Tax Benefits Income Tax100% exemption for the first 5 years50% exemption for the sixth to tenth (next 5) years50% exemption on the ploughed back profits, for an additional 5 years, after ten yearsIndirect Tax Benefits - Perennial exemption in all taxes includingExcise DutyCustom DutyService TaxValue Added Tax (VAT)Stamp Duty / Lease TaxEntry Tax and various other State levies that would otherwise be applicable on operationsTechnological FactorsSpecific areas in which R & D carried out by the company and benefits arrived out of it.The year 2009-10 being the first year of the operation, following exercises are being taken up to improve the performance of the plant(i) Pre-drying of high moisture Coal. (ii) Cathodic protection for water Box of Condenser.(iii) Reduction of Drift in Cooling Towers.(iv) Efficient operation of equipments in switchyards in the prevalent Costal conditions.(v) Sea water based Electro Chlorination Plant has been installed and commissioned to generatehypo chloride solution for plant uses.f) Future plan of action.The abovementioned R&D activities are planned to be continued for the year 2010-11.Contdg) Technology absorption, Adaptation and Innovation.The technology absorbed/adapted FGD system based on Sea Water has been planned for MundraPhase IV to reduce SOx emission. Benefits derived as a result of the above efforts.Since this is the first year of operations, no effect on the cost of production can be identified.Ecological FactorsThe Company attaches great importance to a healthy and safe working environment.The Company is committed to provide good physical working conditions and encourages high standards of hygiene and housekeeping. The Company is furthermore committed to comply with the rules and regulations applicable for protection of the environment in which it operates. Particular attention should be made to preserve the natural resources and minimize the impact of its business operations on environmentIndustry EnvironmentEntry BarriersSupplier PowerBuyer PowerSubstitute AvailabilityCompetitive RivalryIndustry analysisThe growth rate of industry had been 20-25% above.

Many companies in this industry diversify geographically by going in joint venture with foreign companies.

Risks associated with industry is mainly change in government laws and regulations.

Diversification helps in finding strategic investment and for substituting different suppliersGlobal Partners :-

Entry BarriersHigh investmentNatural ResourcesGovt. policyBrand IdentityMaximum utilization of resourcesSubstitute AvailabilityThe different ports controlled by Adani group are :-Adani Mundra PortAdani Hazira PortAdani Murmugoa Coal TerminalAdani Vizag Coal Terminal Pvt. Ltd.Adani Abbot Point Terminal Pvt. Ltd.Competitive RivalryGrowth of industryUnique brand identitySwitching is not possible because of heavy investmentThe competitors are diversified in the form of other modes of transport.Operating EnvironmentAlso called competitive or task environment.Includes following factors :-Competitors.Creditors.Customers.Labor.Supplier.Also includes suppliers & creditors and HRM.Contd.Competitors :- Market Share.(Inc By 0.08%)Location and age.(Est 1988)Experience.Financial Position.Advertising and promotion Effectiveness.Large employment opportunity.Creditors & Customers :-They are fully committed to their Creditors and Customers .Company believe respectable profits will ensure allocation of resources for developing, assimilating and managing expertise.

Suppliers :- Suppliers provide attractive quantity discount and quick delivery.They provide minimum shipping charges.Suppliers are even dependent on the firm.Labor:-Labor market usually dependent on four factors :Reputation.Availability of People.Labour Unions.