MARKITING PRESENTATIONPRESENTED BY

Zain ul abadin

Muneeb Jan

Bilal Marwat

M. Anwar

M.Taimur Aman

Opening

Place

Promotion

Product

OBJECTIVE

•1) The right Product•2) Sold at the right Price •3) In the right Place•4) Using the most suitable Promotion.

HISTORY

• SOHAN HALWA traditional Indian and Pakistan sweet, linked with Iranian sweet Sohan.

Abdul Khaliq claim that this Halwa was introduced by their ancestors in the sub-continent in the early 1500s

The Market Today

• Obesity• Diabetes• Health Consciousness• Innovative flavors

Therefore huge potential for customization

MISSION

•We guarantee to serve health conscious people in the best way with highly delicious range of Halwa while ensuring your fitness and health

VISION

•We will lead the market in quality, service and innovation, fulfilling the needs of our customers through strong brands.

• Be a business our people are energized by being a part of us.

PRODUCT

•

HEALTHIER SOHAN HALWA

PRODUCTS RANGE

• HEALTHIER SUGAR FREE SOHAN HALWA• HEALTHIER DESI GHEE SOHAN HALWA• HEALTHIER KHASKHASH SOHAN HALWA• HEALTHIER BADAM SOHAN HALWA• HEALTHIER KHOPRA SOHAN HALWA

PRICE• Optional Pricing Strategies:• Niche oriented products who pay

premium for customization • SUGAR FREE SOHAN HALWA 500/KG • DESI GHEE SOHAN HALWA 400/KG• KHASKHASH SOHAN HALWA 350/KG• PISTA BADAM SOHAN HALWA 350/KG• KHOPRA SOHAN HALWA 350/KG

PLACEMENT

TARGET MARKET:PeshawarLocation: Saddar Bazar Peshawar Distribution: Hayat Abad, University town, Defence, Major Malls

Placement

Promotion

• Flyer (Teasers)• We will promote our product in

different strategy like made pamflet and distribute in the specific shops

• We will aslo give those shopskeeper extra incentives to promote our product where we distribute the product(push strategy)

Con…..

• We will also made some banners and will fix in specific areas like university road,saddar and lahore adda

Thank You