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Amul products have been in use in millions of homes since 1946.

Amul Butter, Amul Milk Powder, Amul Ghee, Amul spray, Amul Cheese, Amul

Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and

Amoolya have made Amul a leading food brand in India. Today Amul is a

symbol of many things. Of high-quality products sold at reasonable prices. Of

the genesis of a vast co-operative network. Of the triumph of indigenous

technology. Of the marketing savvy of a farmers' organization. And of a provenmodel for dairy development. It is a brand name managed by an apex

cooperative organization, Gujarat Co-operative Milk Marketing Federation Ltd.

(GCMMF), which today is jointly owned by some 2.6 million milk producers in

Gujarat, India.


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Brand

Element

Name

URL

Logo

Character/

Mascot

Jingle

Tagline/

Slogan

1. Brand Name: Amul is the acronym of Anand Milk Union Limited.

2. The Logo:

3. The Tagline / Slogan: The taste of India4. The Jingle: Utterly, butterly, delicious..Amul.

5. The Character / Mascot: The Amul moppet has been the mascot of Amul

since 1967, sporting a young girl in red polka dot frock with 'utterly butterly

delicious jingle.

6. The URL: www.amul.com


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Amul

pasteurizedprocessed cheese

Amul cheese

spreads

Amul emmentel

cheese

Amul pizzamozzarella

cheese

Gouda cheese

Amul pure ghee

Amul cooking

butterAmul malai paneer

Utterly delicious

pizza

Masti dahi

Amul ice cream

Amul ShrikhandAmul mithai

gulabjamun

Amul chocolates

Amul lassi

Amul basundi

Nutramul

Amul shakti

health fooddrink


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MargarineAmul butter

Amul lite

Delicious

table.

Amul koolmilkshake

Nutramul

energy drink

Amul kool

flavoured

bottled milkAmul Masti

spiced

buttermilk

Amul kool

thandai.

Amul sprayinfant milk

food

Amul instant

full cream

powder

Sagarskimmed milk

powder

Sagartea,

coffee whitener

Amul dairy

whitener

Amul fresh milkAmul gold milk

Taza double toned

milk

Amul lite slim and

trim milk

Amul fresh creamAmul shakti

toned milk

Amul

calciplus


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Farmers

Village

Cooperative

Societies (withChilling Units)

Village

Cooperative

Societies(without Chilling

Units)

Local

Restaurants/Other

Milk relatedbusinesses

Milk Sold to

Village &

Local Residents

Milk Processing

Union &

Warehouses

Warehouses

Wholesalers/C&S

Retailers Home Delivery

Contractors

CONSUMERS

Network

Services

* VeterinaryServices

* Animal

Husbandry

* Animal

Feed Factory

* Milk Can

Producers* Agriculture

University

* Rural Mgmt

Institute

* Trucking

Facilities

Chilling Plants

CONSUMERS


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AMUL sponsored the Singing Competition AMUL Star

Voice of India, Amul music ka maha mukabla


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