presentations and publications that engage, inform and convince

9
Engage. Inform. Convince. Tear off and save. Copywriter-Graphic Designer experienced in producing branded publications, marketing collateral, sales presentations, web projects, project proposals, trade show exhibits, ads and marketing promotions. Accomplished: Design Makeovers of publications for verifiable increases in circulation Branding of marketing collateral and publications for top visitor destination Produced Four Proposals resulting in $3.75 billion in military construction contracts Write and Produce e-Newsletter on artists and events every month Making publications beautiful, easily understandable, and remembered.

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Page 1: Presentations and Publications that Engage, Inform and Convince

Engage. Inform. Convince. Tear off and save.

Copywriter-Graphic Designerexperienced in producing branded

publications, marketing collateral, sales

presentations, web projects, project proposals,

trade show exhibits, ads and marketing

promotions. Accomplished:

• Design Makeovers of publications for

verifiable increases in circulation

• Branding of marketing collateral and

publications for top visitor destination

• Produced Four Proposals resulting in

$3.75 billion in military construction contracts

• Write and Produce e-Newsletter on artists

and events every month

Making publications beautiful, easily

understandable, and remembered.

Page 2: Presentations and Publications that Engage, Inform and Convince

Infographics Explain It Better

Infographics distill complex

information into pictures that are

easy to understand and remember.

• Ocean of Possibilities Map

plots life goals for which a wealth

manager can help plan.

• Hard Hat creates a friendly

theme for a construction

management contract proposal

• Performance Based Fees

gauge shows compensation to

stock advisors follows the

performance of investments,

implying that investments in

these funds have less risk of loss

because advisors will lose

compensation if investors lose.

• Resort Self-Tour Map identifies

the best locations for a wedding

ceremony and reception. Each

numbered bullet is keyed to a

photo of the location.

Page 3: Presentations and Publications that Engage, Inform and Convince

Presentations That Really Sell!

“Thank you for your hard

work on this presentation.

We love what you’ve

done!”— Sr. Market Advisor,

Sempra Energy

Page 4: Presentations and Publications that Engage, Inform and Convince

Some Necessary Promotional Tools

“In addition to the design skills

[Jim] brings to projects on

which he works, he is an active

participant in the creative

process and keeps things

moving. I would work with Jim

again in a hearbeat.”

— Stuart Rockett, Copywriter

Page 5: Presentations and Publications that Engage, Inform and Convince

Case Study: UCO Reporter Newspaper (West Palm Beach, FL)

UCO Reporter is the official monthly newspaper

for a retirement community, and its staff is

mostly volunteer. The challenge lies in working

with new volunteers every month who don’t

know what to do, and therefore deadlines for

content may not be met and content may not be

correct as provided.

• Proposed and implemented new design

standards in Jan. 2013 when taking over

• Produced a Style Guide document for staff

• Successfully met every press deadline and

provided a professional look to the newspaper

each issue

• Improved quality has resulted in increased

readership, advertising volume and income,

say the publishers!

• Size of paper is at 64 pages+ in summer

months when half of the 17,000 residents are

gone

• Hired a professional ad manager to ensure

ads are accounted for and billed appropriately

Page 6: Presentations and Publications that Engage, Inform and Convince

Case Study: Southwest Spotlight Newspapers (Naples, FL)

Took over layout and production of the newsprint

interior of the quality gloss-wrapped newspaper

serving Bonita Springs, FL in November 2012.

Successes:

• Improved quality and consistency

with paragraph and character styles throughout

• Reduced the number of proofs required

to about half by reducing errors and delivering

very complete proofs, says the publisher

• Launched and produced a second

newspaper for Estero in Oct. 2013

• Took over production of outside

gloss wrap in Mar. 2015. Resized live print

area of all pages to correct bindery problems

that had gone unaddressed.

• Took over production of all in-house ads,

providing one-stop shopping for publisher

• A third publication for Naples, FL

launches in Oct. 2015.

Page 7: Presentations and Publications that Engage, Inform and Convince

Case Study: Web/Social Media Dance Event Promotion

“James Hance has consistently provided beautiful graphics and the most organized and

efficient [Cajun and zydeco music website] here in Southern California. The quality and

consistency of James’ work has always impressed me. He single-handedly took on the task

of developing a [Cajun and zydeco music] website in Florida and has done a wonderful job.

Its creation has led to increased accessibility and visibility [for] the genre, to the delight of

all who love the music and dance…. I strongly recommend Mr. Hance. He’s experienced,

intelligent and sensitive to the needs of his clients and the communities he serves.”

— Karen Redding, Owner, Printing Company

Page 8: Presentations and Publications that Engage, Inform and Convince

Case Study: Web/Social Media Dance Event Promotion

“Thank you, Jim, for the great job you did on the PowerPoint presentation. We won the $50 million

contract. Another award-winning presentation! We couldn’t have done it without you.”

— Jeff Clark, Project Resources, Inc.

Page 9: Presentations and Publications that Engage, Inform and Convince

Typical Project Timeline

Harness the power of ‘WOW!’in your next publication, promotion,

presentation, graphic or marketing

communication project. Call Jim Hance

at 813-465-8165.

• Publications, websites, proposals and

presentations with 24 pages of content

will typically have a 7-day production

cycle. If content needs to be written,

the timeline may be longer.

• Please contact me at 813-465-8165 or

email [email protected]

for a cost estimate of your project.

“Jim has an amazing way to get to the heart of what you want to communicate. He can take the roughest of ideas,

ask some really thoughtful questions, and design something that says more than you ever imagined it would.”

— Jeff Clark, Project Resources, Inc.