YOUR IDEA REINVENTS EUROPE

Alba | Jonas | Joonas | Mianda | Sam

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AGENDA1. Golden circle model

2. Problems in Europe

3. Idea cloud

4. Problem formulation

5. Target audience

6. THE IDEA

7. Purpose

8. Platform explanation

9. Benefits

10. Cowboy up time!

THE GOLDEN CIRCLE

WHAT

HOW

WHY

PROBLEMS IN EUROPE

1. People are not dreaming

2. Financial and social crisis - lost faith

3. Ideals - luxury

4. Lack of experience

5. Europe seen as an institution

6. Too many boundaries

IDEA CLOUD

equal mindset

international cooperation

bring people toghether

equality

innovation

inspiration

no boundaries

“A man may die, nations may rise and fall, but an idea lives on” John F. Kennedy

PROBLEM FORMULATION

How can we give Europe back to

people by bringing them together on an

international cooperation platform?

How can we make them feel that their

ideas and dreams count and could ac-

tually benefit themselves, Europe and

its citizens?

PURPOSE

Encourage people to dream!

Rip it out of the institution and give it back to people!

Help yourself by helping Europe!

TARGET AUDIENCE

Age range: 20-35 years old

Young motivated students/professionals with an educational

background

Psychographics:

- innovative people with creative ideas who want to make a change

- people willing to cooperate based on values

- the achievers

THE IDEA

THE IDEA

Make Europe a better place

by generating and working together on ideas!

An idea platform

where people with different backgrounds can meet and post

their ideas about making Europe a better place!

Help yourself by helping Europe!

PLATFORM EXPLANATION

BENEFITS

Personal

personal development

socialise

innovation + inspiration

new passions and hobbies

blend of cultures

possible future jobs

European citizens

innovative ideas

human resources

united EU citizens

heritage

jobs

Idea of the Year

SO...

Ready to join our idea platform?

We'll make it happen!

Ready to join our idea platform?

SOURCESFhoke: http://www.fhoke.com/

NYTimes: http://www.nytimes.com/2010/09/05/magazine/05FOB-onlan-

guage-t.html

Onextrapixel: http://www.onextrapixel.com/2010/01/22/anato-

my-of-colors-in-web-design-blue-and-the-cool-look/

Northcrossing: http://www.northcrossing.com/PsychographicMarketing.html

Life engineering: http://life-engineering.com/1757/how-great-leaders-inspire-ac-

tion-the-golden-circle/

Madeawkward: http://www.madeawkward.com/

Timboelaars: http://www.timboelaars.nl/