welcome

Shahadat Hosain RiyadCo-Founder

At a Glance

Brief Introduction & History

The Founder

The Company

Hear Quarter

Brand Ambassador

Main Competitor

Global Presence

In Numbers

Brands and Products

Corporate TVC

Vision

Conclusion

Brief Introduction

The Procter & Gamble Company (P&G) boasts boatloads of brands. The

world's top maker of household products courts market share and billion-

dollar names. It's divided into three global units: household care, beauty

and grooming, and health and well-being. The firm also makes pet food

and water filters and produces a soap opera. Two dozen of P&G's brands

are billion-dollar sellers, including Febreze, Fusion, Always, Braun, Bounty,

Charmin, Crest, Downy/Lenor, Gillette, Iams, Olay, Pampers, Pantene,

Tide, and Wella, among others. P&G shed its coffee in 2008 and it's selling

Pringles. Being the acquisitive type, with Clairol and Wella as notable

conquests, P&G's biggest buy in company history was Gillette in 2005.

The Founder

Procter Gamble

Name Procter & Gamble Co.

Industries served Global Beauty Care; Global Health, Baby, and Family Care; Global Household Care

Geographic areas served Worldwide

Headquarters Cincinnati, Ohio, U.S.

Current CEO A. G. Lafley

Employees 1,21,000 (2013)

Total Assets US$ 139.26 billion (2013)

Total Equity US$ 68.06 billion (2013)

Principal CompetitorsUnilever; Johnson & Johnson; Kimberly-Clark Corporation; Sara Lee Corporation; Kraft Foods Inc.; L'Oreal SA; Colgate-Palmolive Company.

The Company

History

1999: Premium pet food maker Iams Company is purchased.

2001: P&G acquires the Clairol hair-care business from Bristol-Myers Squibb

Company.

2003: Company acquires a controlling interest in German hair-care firm Wella AG

2005: P&G announced an acquisition of Gillette, forming the largest consumer goods

company and placing Unilever into second place

2013: Robert McDonald announced his retirement and was replaced by A.G.

Lafley who returned as Chairman, President, and CEO

History

Procter and Gamble was founded by William Procter (Candle maker From

England) & James Gamble (Soap maker From Ireland) in 1837, its Company

Headquarters is in Cincinnati.

1851: Company's famous moon-and-stars symbol is created.

1878: P&G introduces White Soap, soon renamed Ivory.

1890: The Procter & Gamble Company is incorporated.

1963: Company acquires the Folgers coffee brand.

1992: Pantene Pro-V shampoo is introduced.

Head Quarter

HEAD QUARTERS:The Procter & Gamble

Company Procter

& Gamble Plaza

Cincinnati, OH 45202

OH Tel. 513-983-1100

Fax 513-983-93

Website: www.pg.com

CEO

Alan George Lafley

• Chairman of the Board, President,

and Chief Executive Officer

of Procter & Gamble.

• Originally retired in 2010 and

again joined company in

May, 2013.

About A G Lafley

A. G. LAFLEY DESCRIBES HIMSELF A LEADER WITH HIGH EXPACTATIONS AND HEART. AND

HE RELIES HEAVILY ON MANAGERS’ INPUTS AS HE DEVELOPS NEW PLANS.

LAFLEY WAS RECENTLY NAMED ONE OF AMERICA’S BEST LEADERS BY HARWARDS’SKENNEDY SCHOOL OF GOVERNMENT & U.S. NEWS & WORLD REPORT.

PROCTOR & GAMBLE HAS HAD AN AMAZING TURN AROUND UNDER HIS DIRECTION.HE

BELIEVES THAT HIS COMPANY’S PLANNING AND STRATEGY WILL SUCCEED IF HE HAS HIS

WORKERS BEHIND HIM.

HE SAYS “THEY WANT TO FEEL YOUR COMMITMENT, AND OF COURSE THEY WANT TO UNDERSTAND THAT THE CHOICE YOU’VE MADE IS SMART, RATIONAL, AND WILL WORK.”

How Lafley predicts future

LAFLEY NOTED THE IMPORTANCE OF GROWTH AS A STRATEGY.

INSTEAD OF MAINTAINING OLD GROWTH, P&G MUST CAREFULLY MOVE INTO RELATED

MARKETS AND LITERALLY CREATE NEW CATEGORIES OF BUSINESS.

TO ACCOMPLISH THAT GOAL REQUIRES INNOVATION –IN THINKING, IN DEVELOPING

NEW PRODUCTS, AND IN MARKETING THEM.

“SO THE NAME OF THE GAME IS INNOVATION” SAYS LAFLEY, “WE WORK REALLY HARD

TO TRY TO TURN INNOVATION INTO A STRATEGY AND A PROCESS THAT’S A LITTLE MORE

CONSISTENT, A LITTLE MORE RELIABLE, SO THAT WE CAN BUILD A PORTFOLIO OF

INNOVATIONS AND GET THE YIELD WE NEED TO GET THAT $6 BILLION OR $7 BILLION A

YEAR.”

The Vision

Brands and Products

Brands and Products

Competitor

In Numbers

No.of Brands:300

Countries its brands are serving:180 .

No.of people it is serving:4.8 billion

No.of brands in Leadership in their respective product grp:50

Percentage of sales of House hold goods in Total sales: 90%

Invested money for Advertising in FY 2013:$9.7 billion

Employees :126,000

No.of TV Serials P & G is sponsoring :14

No.of Company Destination WEBSITES:200(Around)

Sector& Industry

SECTOR:CONSUMER GOODS

INDUSTRY:PERSONAL PRODUCTS

Procter and gamble divided its business into two units:• BEAUTY AND GROOMING

• HOUSEHOLD CARE

Global Presence

Asia----China, Japan, Korea, Hong Kong, India,

Indonesia, Philippines, Singapore, Taiwan, Sri Lanka,

Malaysia, Bangladesh

North America

Western Europe

Latin America

Australia

P&G has operations in about 80 countries. P&G's well-known, trusted brands touch the lives of

consumers in more than 180 countries.

Brand Ambassador

Corporate TVC

Thank You!