presentazione di everywhere sport - sistema startup 2013
DESCRIPTION
La presentazione dell'idea d'impresa Everywhere Sport in occasione dell'evento "Sistema Startup 2013 - Opportunità di finanziamento per startup innovative in Sardegna" tenutosi presso il Parco tecnologico della Sardegna a Pula l'11 ottobre 2013.TRANSCRIPT
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Fabrizio Mulas, CEO
Real Time Social Sport
We know sportsmen have specific needs.
We make innovative software for supporting them,
everywhere, every day
Everywhere Sport Sport without boundaries
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Needs
Sportsmen have specific needs…
… beginners need help and advices
… amateurs need workout tools and support
… advanced need professional tools and trainer supervision
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Business Idea
Market place of sport professionals
2) Request a workout plan 1) Use our Apps
3) The coach creates the plan
SEAMLESS
EXPERIENCE
4) He uploads the plan on your App
5) Now the virtual coach
will train you!
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Business Idea - Demo
Follow the Virtual Personal Trainer
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Innovations
University Spin-off, 4 years R&D in Human Computer Interaction
Digitalization of
trainers/clients relationship
Business model innovation
Lower costs
Unexplored potential market
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Products Overview
Beta already on the Play Store
(8.000 downloads)
iOS version in development
Product already on the Play Store
(70.000 downloads, >5.000 workouts/month)
iOS version in development
Prototype not online
In development
Everywhere Race! Sport without boundaries
Everywhere Trainers! Where coaches meet sportsmen
Everywhere Run! Challenge yourself
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Competitive Advantages
Real Time Challenges
Other
Social Features
Remote Personal Trainer
Offline Challenges
Challenge yourself
Live Tracking
Virtual Events
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Competitive Advantages
There is not a fitness/sport professionals market place
Competitors offer only standard training plans
We differentiate for the real time virtual races and for the remote personal trainer
There is not a structured and fully digitalized offer
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Market Opportunity
who download apps have downloaded a health app 29%
of people
worldwide will be using mobile health apps by 2015 500 million
People
Global revenue for mobile healthcare apps: 17 Billion $
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Financial Projections & Business Model
Estimation based on 300.000 registered users in 4 years
of 500M mobile health
app users 0.05% (3 to 5)% buy some services/add-ons
We sell: • Standard training plans
(not personalized): 9 €
• Premium training plans (customized by professional trainers): 30 €
our fee is 20% € 0,00
€ 0,20
€ 0,40
€ 0,60
€ 0,80
€ 1,00
€ 1,20
€ 1,40
€ 1,60
1 2 3
€
Millio
n
Years
Income Expenditures
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Planning
Digital advertising tests (on different channels)
Bloggers, Forums, Social Network
Advertising campaigns and continuous metrics calculation
Direct and indirect Marketing Strategy
Partnership
Fund needed 250.000 €
Milestones 3 months for selling standard training plans
5 months for selling premium training plans
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Fabrizio Mulas
Engineer, PhD CEO
Salvatore Carta
CEO of Xorovo CTO of Applix Lead Mentor
Scientific Responsible
Execution
1 Developer 1 UX Designer 1 Social manager
1 Blogger
Team
Paolo Pilloni
PhD Main Developer
Luisella Piredda
Psicologa Psicoterapeuta Product
Development
Research group (Everywhere Sport is a university spinoff)
1 Post doc 1 PhD
2 Fellows
Stefano Amico
Engineer Business Developer
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Fabrizio Mulas, CEO
Everywhere Sport Sport without boundaries
Real time social sport as never before
Innovative software for every day sport