LAVAZZA

PROFESSIONAL

November 2014

THREE RANGES

Classic: easy to prepare, these blends yield a consistent in-cup quality

Superior: the finest coffee origins for an excellent espresso that deserves attention to the smallest detail

Specialties: a selection of unique coffee origins - Lavazza specialties for the finest palates

Professional

outline

Superior

quality claim

Intensity and

blend

communicated by

the color change

NEW PACKAGING

Italian heritage

Taste

profile/area

Arabica %

Certifications

NEW PIENAROMA

• New blend 100% arabica, with the best seletion from Brazil,

Colombia and Guatemala

• Velvety and aromatic

• Round, yet fragrant and

flowery

NERO SUBLIME The dark side of taste

• 100% BRAZILIAN

ARABICA with dark

roast

• INTENSE, WITH FULL

BODY AND CREAMY

• Perfect for espresso and

milk preparations

SU

PE

RIO

R

CL

AS

SIC

AROMATIC BOLD BALANCED

Pienaroma Gold Selection Nero Sublime Gran Riserva

Supercrema Top

Class

Super

Gusto UTZ

Gran

Espresso

Oro Puro Gran

Espresso TS

NEW NEW

NEW ESPRESSO PROFESSIONAL

PRODUCT RANGE

Crema e Aroma

¡Tierra! Is the perfect

mix of sustainability

and quality

Tierra is 100% sustainable, guaranteed

by Rainforest Alliance certification™

Lavazza has improved quality and

production standards, yet helping social and

environmental development of growers

communities.

Its story engages the consumer with

¡Tierra! Is available in:

¡Tierra! Vigoroso 1 Kg beans (blend)

¡Tierra! Intenso 1 Kg beans (100% arabica)

¡Tierra! Intenso 64g ground for drip

Kafa:

first coffee on Earth

Cropped in Kafa Forest, Ethiopia, east of Africa

Crop is very limited and hand picked: a very

precious coffee.

It is not cultivated: spontaniously grown,

carefully hand picked, it is an exclusive

harmony of fruity flavors.

Kafa is available in:

500g beans

250g ground soft pack

Double serving BLUE capsule 11,5g will arrive soon