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26_05_2017 | Prof. Francesco Zurlo

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Page 1: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

26_05_2017 | Prof. Francesco Zurlo

Page 2: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

1st 3th 7th

Page 3: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

Integrated Product Design [IPD], renewing the former Product for Innovation program, intends to be the most updated design approach today. The aim of the course is educating professionals with a multidisciplinary attitude, able to manage complex systems, to govern tangible and intangible systemic features of a company’s offering, to contribute to the improvement of the design culture. IPD provides the tools and the method to integrate knowledge and experiences, considering the link between design, technology and new functions; to understand market and strategic organizational issues; to focus on social and environmental topics; to clearly understand the relationship between product and process.The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design teams, ready to deal with emerging technologies and future scenarios, open to explore and to expand alternative design solutions.

Page 4: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

_ INNOVATION PROCESSES_ SYSTEM THINKING_ CULTURE, USER, MARKET, ENTERPRISE_ PRODUCT-SYSTEM (i.e. product+services+information)

… it is worth saying that the course has been always a pioneer, in our Design School, in exploring new opportunities for the discipline of design:Service designStrategic designDesign for sustainabilityDesign for local developmentDesign for social innovationwere born here…

Page 5: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

CFUDESIGN 42TECHNOLOGY / ENGINEERING 15SOCIAL AND HUMAN SCIENCES 27ELECTIVE 12INTERNSHIP 14THESIS 10Tot 120

RESEARCH ANDCONCEPT DESIGN

USER EXPERIENCE AND INTERACTION

DESIGN

VISUAL CULTURES and

HUMANITIES

DESIGN AND TECHNOLOGIES

Page 6: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

ELISAVAEngineering in Industrial Design

TUDELFT - Integrated Product Design (MS)

MA in Contemporary CraftsPLYMOUTH COLLEGE OF ARTS

Industrial Design & technology (MA)LOUGHBOROUGH DESIGN SCHOOL

MIT

TECHNOLOGY DRIVEN DESIGN SCHOOLS

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PARSONStrategic Design (MFA)

GOTEBORGMaster of business and design(HDK+School of Business)

MS Design + MBA

International Design Business Management -Master of ArtsAALTOMA in Creative & Cultural Entrepreneurship: Design

GOLDSMITH

HongKong_PolyuInternational Design and Business Management (MDes)

SYSTEM ORIENTED, BUSINESS, ENTREPRENEURSHIP

Page 8: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

MILAN PolitecnicoMaster in INTEGRATED PRODUCT DESIGN

Page 9: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

R&D and New Product Development services/offices/departments of industries of different sectors, responding to the request of professionals with a robust competence in product design but able to understand all the implications related to the strategies of the product-system. Integrated Product Design students have the possibility to apply to double degree and international Exchange Programs.

Page 10: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

Edgardo Angelini _ Design Group ItaliaEva Bei _ Gruppo BindaPatrizio Cionfoli _ WhirlpoolMonica Dalla Riva _ 3MOdoardo Fioravanti _ Studio FioravantiMarta Giardini _ Art Director Zara Home e variAndrea Grasselli _ DAG Design - Gruppo ArtsanaSara Massarutti _ Jacuzzi

Page 11: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

FIRST SUGGESTIONS_ stressing estethics qualities and beauty (of products)_ pushing a cross-disciplinary approach_ providing knowledge and skills to face projects in a systemic and 360°way_ teaching a critically thinking approach to the project (not just theories, not just tecnique)_ user experience_ training the creative “muscles” through more design practices (more projects...)

Page 12: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

Y GENERATION & MILLENNIALSA generative METAPHORAccessing knowledge with your fingers… so planning a compass and always redesigning maps to find the route for innovation

Page 13: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

TRANSFORMATIONS OF PRODUCTS, INDUSTRIES, OFFERINGS …

Page 14: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

THE T MODEL AND THE DESIGN LEARNING

Page 16: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

Course CFU PR1 PR2

1° SEMESTER

DESIGN STRATEGICO E DEI SERVIZI / STRATEGIC AND SERVICE DESIGN 6 ita eng

CULTURE VISIVE / DESIGN NARRATIVES 6 ita eng

LAB. SVILUPPO PRODOTTO / PRODUCT DEVELOPMENT STUDIO 12 ita eng

MATERIALI E TECNOLOGIE PER L’INNOVAZIONE DEL PRODOTTO INDUSTRIALE 6 Ita/eng

2° SEMESTER

ELECTIVES 6 Ita/eng

TEORIE E CULTURE DELL’INNOVAZIONE / INNOVATION CULTURES AND THEORIES 6 ita eng

LAB. CONCEPT DESIGN / CONCEPT DESIGN STUDIO 18 ita eng

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Ed. 2016/2017 _ COLLABORAZIONE CON “ALCALAIN” (in produzione)

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Ed. 2016/2017COLLABORAZIONE CON “CYRCUS” (in produzione)

Page 24: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

Ed. 2016/2017COLLABORAZIONE CON “DA A” (in corso di prototipazione)

Page 25: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

Ed. 2016/2017COLLABORAZIONE CON “DA A” (in corso di prototipazione)

Page 26: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

Ed. 2016/2017COLLABORAZIONE CON “DA A” (in corso di prototipazione)

Page 27: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

Ed. 2016/2017COLLABORAZIONE CON “ROTHO” (in produzione)

Page 28: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

Ed. 2016/2017COLLABORAZIONE CON “ROTHO” (in produzione)

Page 29: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design
Page 30: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design
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Page 32: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design
Page 33: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design
Page 34: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design
Page 35: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design
Page 36: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design
Page 37: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

Course CFU PR1 PR2

1° SEMESTER

LABORATORIO DI SINTESI FINALE / FINAL DESIGN STUDIO 18 ita eng

WORKSHOP 6 Ita/eng

2° SEMESTER

ENTERPREUNERSHIP / LIFE DESIGN 6 ita eng

ELECTIVES 6 Ita/eng

INTERNSHIP 20 ita eng

P.E.T. PREPARAZIONE ELABORATO DI TESI 10

Page 38: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design
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Docenti: Giulio Ceppi, Fortunato D’amico, Massimo FacchinettiFrancesco Samorè, Paolo VolontèconStefano Ivan ScarasciaEttore Giordano

NANOTECH VISIONPartner: Fondazione Bassetti, Istituto Superiore Mario Boella, Fondazione Pistoletto/Città dell’arte

Il laboratorio di progetto vuole esplorare, attraverso il contributo di numerosi interventi esterni e il supporto di alcune importanti aziende, la dimensione progettuale ed il contributo delle, a partire da una visione prospettica alscienze biologiche, delle nanotecnologie e della genetica 2040.Si tratta di prendere coscienza di una dimensione invisibile e di scale dimensionali ad oggi lontane da quelle del progetto, ma con le quali i designer devono acquisire a breve una nuova familiarità e coscienza. Il tema di progetto riporta fortemente al centro il corpo e l’idea di “reincorporare” oggetti e sistemi oggi esterni, in una provocatoria e critica integrazione tra naturale ed artificiale, tra organico ed inorganico.

Page 45: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design
Page 46: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design
Page 47: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design
Page 48: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

IN COLLABORAZIONE CON LA SCUOLA DI PSICOLOGIA SOCIALE _ BICOCCA

Page 49: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design
Page 50: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

RADICI GROUP con FRANCISCO GOMEZ PAZWS 100%NYLON

Page 51: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

RADICI GROUP con FRANCISCO GOMEZ PAZWS 100%NYLON

Page 52: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

RADICI GROUP con FRANCISCO GOMEZ PAZWS 100%NYLON

Page 53: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

PEPSICO con MAURO PORCINI, RICHARD BATES, TEMAN EVANS

Page 54: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design

PEPSICO con MAURO PORCINI, RICHARD BATES, TEMAN EVANS

Page 55: Presentazione di PowerPoint - Scuola: Homepage · The program focuses on educating Product Designers who can think creatively, who are able to manage and lead multidisciplinary design
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10 Students _ 1 Tutor _ 2 Weeks

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Step 1 - Lo studente inserisceautonomanente un corso a sceltatra quelli proposti dal CCS per il

percorso IEDIEStep 2 - Inserimento da parte

degli Uffici di uno dei corsiproposti dal CCS – scelto dallostudente - in sostituzione del

Workshop

Conseguimento del titolo con Piano autonomo che rispetta i

minimi ordinamentali

Lo studente inserisceautonomanente un corso a sceltatra quelli proposti dal CCS per il

percorso IEDIE.1st year

2nd year

12 cfu

6 cfu