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EDITORIAL PROFILE
IL is the male Magazine of style and in-depth reading.On the newsstands the third Friday of the month attached to Il
Sole24ore, it is the magazine with a great vocation for debate and comparison. The magazine tells the protagonists (not the characters) together with reports and surveys, written by big and young writers.
The great richness of stimuli involves and attracts the reader, prompting him to return to reading several times during the month
and to live it as an unmissable appointment at newsstands. A real Agora with a faithful and involved community.
A graphic that does not prevail over the content but exalts it; a magazine able to interface with a wide audience to deepen
appointments and themes of leisure time: from fashion to art, from technology to travel, from cars to beverages with a friendly but
refined style.
STRENGTHS
CONTINUITYIL is a place where it is pleasant to come back every month. One can feel a bit at home, in its environment and in its reference community,
but where something new always happens
STRUCTUREA well recognizable grid, a harmonious, circular
and well orchestrated browsing, which enhances a varied and diversified offer of
contents
EASY TO READ An amazing, strong and self-confident graphic that enhances the content by interpreting it,
also thanks to the choice of quality images and the creation of authorial services
COMMUNITYThe great richness of stimuli involves and
attracts the reader,pushing him to return to the magazine several
times during the month and to live it as an unmissable appointment at newsstands
THE FEATURES
REDEARSHIP450,000* readers
CIRCULATION160,000* copies(print+digital)
*Sources: PUBLISHER
THE SECTIONS
SPECIALIZZAZIONESERVIZI E INCHIESTE
GLOCAL
AGENDA DEL MESE
MONTHLY AGENDA
PARKING AREA
REPORTAGES AND
SURVEYS
GLOCAL: an overview of the main news from the world (politics, customs, current affairs, green economy).SERVICES AND SURVEYS: investigations and in-depth services. Famous journalists, reportages by great photographers, interviews and original productions.MONTHLY AGENDA: music, cinema, TV series, radio. Unmissable events to have fun, get distracted, to discover, to know.PARKING AREA: The best of design and architecture. The space of well-being. Practical advice for the wardrobe. The pleasures of wine and table.
THE SECTIONS
SPECIALIZZAZIONE
GRPAHIC NOVELS
SELEZIONE
ACCELERATION LANES
COLD CASES APPENDIXCOLD CASES
GRAPHIC NOVELS
ACCELERATION LANES: cars, motorcycles, technology, adventure, sports, travel and all activities related to dynamism, passions, the desire to go out.COLD CASES: a thriller-journey through the great mysteries of the news.GRAPHIC NOVEL: a story premiered on IL.APPENDIX: space for reading, with an exclusive anticipation.
AN EXCLUSIVE TARGET
*Source: AUDIPRESS 2018.3 PRINT and/or REPLICATION – Male readers of Il Sole 24ORE
«The IL reader is a professional who tries, even during the weekends, to deepen his knowledge but also the latest entertainment and self-affirmation opportunities». Cit. Nicoletta Polla Mattiot
23% of IL readers are within the 35-44 age group, and 26% in the 45-54 age group: in general with a high concentration of readers in the most active age groups of the Italian population*
46% of IL readers are entrepreneurs, managers, freelancers,With a diploma (48%) or degree (45%) *
A QUALITATY TARGET
Source TSSP 2018B Target male reader of Il Sole24 Ore- Concentration Indices
Strongly technology-oriented (142), they are also great travelers, both for work reasons (158) and for tourism (138).They invest great resources also in their own home (193), frequently enriching the house with new furniture (172) and accessories (129).
Heavy users of cars, they love to drive (128) and are particularly attentive to the brand (140) and to advertising (162).Attentive to their look invest in cosmetic products (238) and are particularly attentive to the brand (126).They spend a lot on clothing and accessories (169) and wear valuable watches ( 176).
They are very informed savers (180), providing opinions on financial products to be subscribed (218) and they buy and sell financial products online (198).
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COMMUNICATION OPPORTUNITIES
ADV FORMATS
TRADITIONAL ADVERTISING FOR A PLANNING IN MORE FORMATS AND IN CONTEXT POSITIONING
SPECIAL ADV FORMATS
COVER GATEFOLD
REMOVABLE INSERT
“IL FOR“: ADVERTORIAL WRITTEN BY EDITORIAL STAFF
ON MATERIAL SUPPLIED BY THE CLIENT
ANNIVERSARYFORMAT
PRESENTATION OF THE CELEBRATION BOOK
REALIZED BY THE EDITORIAL STAFF OF THE
MAGAZINE
BRANDED CONTENT: THE EDITORIAL STAFF
BECOMES A MEDIA FACTORY FOR THE DEVELOPMENT OF EDITORIAL STORIES
/ SPECIAL INITIATIVES
WORK IN PROGRESS
PREMIUM POSITIONS
Facing cover
Facing cover + third page
DP in Tunnel
Facing back cover
Back cover
Singole Top (facing/colophon,
facing/summary sx,
facing/summary dx).
NUMBER COVER NEWSSTAND
108 January/February 11 January
109 March 22 February
110 April 29 March
111 May 26 April
112 June 31 May
113 July/August 28 June
114 September 30 August
115 October 27 September
116 November 25 October
117 December 29 November
2019 CALENDARS AND ADVERTISING FORMATS
Website features:
96.000 Monthly Page Views
52.128 Monthly Unique Browser
Source: October 2018 Webtrekk.
IL WEBSITE
The award-winning magazine of Il Sole 24 Ore is not only
a monthly magazine but it is also a daily thanks to a site
designed by editorial board and updated daily with
original articles, photos and illustrations.