Welcome to ICCA Mediterranean Chapter

SUMMIT ROME, 2nd – 4th February, 2014

Our first 40 years...

Italian members were

crucial supporters for the

foundation of ICCA

Med Chapter

from STUDIO EGA

ICCA Member since

April, 26th 1977

some boring figures

0

50.000

100.000

150.000

200.000

250.000

2003

2012

boring figures estimated total number of participants (countries)

Source: EGA elaboration of ICCA data

0%

2%

4%

6%

8%

10%

12%

boring figures compound annual growth rate (number of participants)

Source: EGA elaboration of ICCA data

Average CAGR 03/12: 6,5%

0

50.000

100.000

150.000

200.000

250.000

2003

2012

boring figures estimated total number of participants (cities)

Source: EGA elaboration of ICCA data

-20%

-15%

-10%

-5%

0%

5%

10%

15%

-5% 0% 5% 10% 15% 20%

Florence

AthensLondon

Dubrovnik

Istanbul

Rome

Madrid

Paris

Amsterdam

Berlin

Vienna

CAGR 03/12 Average Size

Florence

AthensLondon

Dubrovnik

Istanbul

Rome

Madrid

Paris

Amsterdam

Berlin

Vienna

CAGR 03/12 Average Size

CAGR 03/12 Number of Meetings

boring figures cities trend of performances

Source: EGA elaboration of ICCA data Bubbles size = market share 2012 (participants)

Average CAGR: -2,5%

Average CAGR: +6,1%

Milan

Size

N. of Meetings

Size

N. of Meetings Size

N. of Meetings

Size

N. of Meetings

Source: University of Rome Tor Vergata, 2011

boring figures key factors in the evaluation process of destination by PCOs

0

0,2

0,4

0,6

0,8

1

1,2

Cap

acità

spa

zi con

gres

suali

Qua

lità

spaz

i con

gres

suali

Qua

lità

spaz

i esp

ositivi

F&B

Imm

agine

dell'o

fferta

di s

pazi con

gres

suali

Cos

to d

egli sp

azi c

ongr

essu

ali

Vissu

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egli sp

azi c

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essu

ali

Qua

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della

Ricet

tività

Prezz

i della R

icet

tività

Qua

lità

della

ristor

azione

Prezz

i dei ser

vizi

Attrat

tori

Acces

sibillit

à

Mob

ilità

Vissu

to d

ella d

estin

azione

Imm

agine

della

des

tinaz

ione

Media

0,80

0,85

0,90

0,95

1,00

1,05

Capacità spazi congressuali

Qualità spazi congressuali

Qualità spazi espositivi

F&BImmagine dell'offerta di spazi

congressuali

Costo degli spazi congressuali

Vissuto degli spazi congressuali

Roma Media

boring figures rome congress centres performance on key factors

Source: University of Rome Tor Vergata, 2011

capacity of meeting spaces

quality of meeting spaces

quality of exhibition spaces

F&B perception of meeting spaces

cost of meeting spaces

experience of meeting spaces

rome average

0,80

0,85

0,90

0,95

1,00

1,05

Qualità della Ricettività

Prezzi della Ricettività

Qualità della ristorazione

Prezzi dei servizi

AttrattoriAccessibillità

Mobilità

Vissuto della destinazione

Immagine della destinazione

Roma Media

boring figures rome destination performance on key factors

Source: University of Rome Tor Vergata, 2011

quality of hotels

hotel rates

quality of food

cost of services

attracting factors accessibility

mobility

experience of the destination

image of the destination

rome average

milan

future opportunities

142 participant countries

88% of world population

21 mln expected visitors ( 30% from abroad)

500.000 beds within 90 min distance from Milan

142 participant countries

88% of world population

21 mln expected visitors ( 30% from abroad)

500.000 beds within 90 min distance from Milan

In the heart of Milan/Designed in 2002 and double-sized in 2005/18.000 delegates total capacity/70 rooms/2 plenary rooms up to 4.000/Auditorium up to 1.500/54.000 sq m of exhibition space/12-15 international congresses per year/35-50 corporate events per year

MiCo – Milano Congressi

future opportunities

rome

the cloud new rome congress centre

In the heart of Rome/8.000 delegates total capacity/35 rooms/ 1 plenary rooms up to 3.000/2 Auditorium up to 1.300/10.000 sq m of

exhibition space

Thanks enjoy your stay in rome!

emma aru, president of ega