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AGENDA
NETWORK LIFEGATE
WHAT WE DO
For businesses Innovative services and solutions for sustainable development
Strategy and Communication
o Consulting and Reporting
o Communication Projects
o Environmental Projects
Energy Services
o Energy and gas
o Energy Efficiency
For people Information and services for a sustainable lifestyle
Information Network
Sustainability Services
o Energy and Gas
o Environment
o Savings
o Travel
INFORMATION NETWORK
Editor
LifeGate relies on an in-house editorial team and 50 contributors from
Italy and around the world.
Every day, dozens of articles are published in Italian and English on the
websites LifeGate.it and LifeGate.com.
Over 15 categories that treat all aspects of sustainability in relation to
lifestyle and news.
On LifeGate.it over 25,000 articles published that make LifeGate the
point of reference for sustainability in Italy.
An editorial strategy that wants to inform with a positive, active
approach whilst giving the reader sufficient space to draw their own
conclusions.
Over 50 CONTRIBUTORS
in Italy and worldwide
Over 15 CATEGORIES sustainability, environment,
health
Over 25.000 ARTICLES Published on LifeGate.it
NETWORK
MEDIA NETWORK
SOCIAL MEDIA
609,000 Facebook
24,200 Twitter
57,100 Instagram
8,000 LinkedIn
NEWSLETTER
25,000 People newsletter
8,000 Business newsletter
LIFEGATE RADIO
Over 400,000 listeners per week in FM
160,000 per month in streaming and on TV
55,000 followers on TuneIn
PARTNERSHIPS AND EVENTS
Participation in over 40 national events
LIFEGATE.it
1,190,000 users per month
LIFEGATE.com
140,000 users per month
AFFILIATES
4,800,000 users per month
670,000 Facebook
40,000 Twitter
MOBILE APP
10,000 Apple users
4,000 Android users
The Italian point of
reference for
sustainable
development
May 2019
LIFEGATE.it
Over the past year:
Sessions: 13,150,000
Users: 9,360,000
Page views: 30,560,000
Session time: 1’ 11’’
Acquisition
Organic: 53%
Social: 26%
Direct: 16%
Gender
Age
18-24: 9%
25-34: 25%
35-44: 23%
45-54: 19%
Over 55: 24%
Female
59%
Male
41%
Location
Milan: 21%
Rome: 18%
Turin: 4%
Naples: 3%
Bologna: 3%
other: 51%
May 2019
LIFEGATE.com
Over the past year:
Sessions: 1,420,000
Users: 1,140,000
Page views: 3,380,000
Session time: 1’ 11’’
Acquisition
Organic: 67%
Social: 16%
Direct: 14%
Gender
Age
18-24: 18%
25-34: 35%
35-44: 18%
45-54: 12%
Over 55: 17%
Female
59%
Male
41%
Location
USA: 34%
India: 11%
UK: 9%
Italy: 4%
Canada: 4%
Australia: 4%
other: 34%
May 2019
SOCIAL MEDIA
SOCIAL
LifeGate, in addition to using its own media network, interacts daily with
its community of over 600,000 users through the most popular social
media: Facebook, Twitter, LinkedIn, YouTube and Instagram.
Social media platforms offer LifeGate the possibility of dialoguing with its
users and receiving direct feedback on hot topics and initiatives
developed with commercial partners to respond to market demands in
real time.
Weekly, Facebook posts reach around 1,600,000 users with an average
of 340,000 total interactions (December 2018 data).
LifeGate’s contents reach a large pool of users through social media.
> 609,000 Facebook fan
> 24,200 Twitter followers
> 9,000 Linkedin followers
> 57,100 Instagram followers
Every month
1,200 Contents published
1,000,000 Interactions
7,000,000 People reached
609,000 fan
+0.6% / month
Female
59%
Male
41%
Geolocation
Age
Every month
750 post published
1,100,000 post interactions
1,600,000 video views
6,000,000 people reached
57,100 follower
+3% / month
Female
67%
Male
33%
Geolocation
Age
Every month
60 post published
140 stories published
1,100,000 post views
1,800,000 post interactions
24,200 follower
+0.1% / month
Female
56%
Male
44%
Every month
336 tweets published
2,000 tweet interactions
736,000 tweet views
466 mentions
LIFEGATE CIRCLE
LifeGate Circle is the new editorial alliance with:
o lifegate.it
o greenstyle.it
o tuttogreen.it
o ideegreen.it
The most important Italian web platform dedicated to sustainability, with
over 6 millions users per month.
.
o 88 millions page views per year
o 57 millions sessions per year
o 1.4 millions Facebook fans
o 1,000 post published every month
o 28 millions people reached every month
LIFEGATE CIRCLE
196,997 fans
Sessions: 29,260,000
Users: 19,250,000
Page views: 38,800,000
Session time: 46’’
Acquisition
Organic: 78%
Direct: 14%
Age
18-24: 28%
25-34: 35%
35-44: 16%
45-54: 14%
Over 55: 7%
Location
Milan: 17%
Rome: 18%
Turin: 3%
Naples: 4%
other: 58%
Greenstyle.it
Over the past year
Gender
February 2019
Female
45%
Male
55%
Age
18-24: 3%
25-34: 14%
35-44: 22%
45-54: 27%
Over 55: 34%
Female
45%
Male
55%
LIFEGATE CIRCLE
362,363 fans
Sessions: 14,250,000
Users: 11,200,000
Page views: 17,500,000
Session time: 46’’
Acquisition
Organic: 80%
Direct: 12%
Age
18-24: 9%
25-34: 24%
35-44: 24%
45-54: 18%
Over 55: 25%
Location
Milan: 18%
Rome: 19%
Turin: 3%
Naples: 3%
other: 57%
Tuttogreen.it
Over the past year
Gender
February 2019
Female
67%
MAle
33%
Age
18-24: 4%
25-34: 25%
35-44: 25%
45-54: 24%
Over 55: 22%
Female
63% Male
37%
Every month
94 post published
5,148,000 post interactions
21,271,000 video views
18,060,000 people reached
LIFEGATE CIRCLE
114,162 fans
Sessions: 39,200,000
Users: 24,100,000
Page views: 49,500,000
Session time: 55’’
Acquisition
Organic: 86%
Direct: 12%
Age
18-24: 11%
25-34: 25%
35-44: 24%
45-54: 18%
Over 55: 23%
Location
Milan: 17%
Rome: 18%
Turin: 3%
Naples: 3%
other: 59%
Ideegreen.it
Over the past year
Gender
February 2019
Female
59%
MAle
41%
Age
18-24: 6%
25-34: 19%
35-44: 21%
45-54: 21%
Over 55: 33%
Female
79%
Male
21%
Every month
114 post published
119,000 post interactions
1,900,000 video views
4,900,000 people reached
LIFEGATE RADIO
LOMBARDY
Managers and entrepreneurs
concentration index
MUSIC CHANNEL
LifeGate Radio broadcasts in FM throughout Lombardy and in most of
Piedmont. It counts over 400,000 listeners a week and over 130,000 on
average a day.
LifeGate Radio counts around 160,000 listeners/month in streaming
mode, with an average listening time of 85 minutes.
It has a dedicated digital terrestrial channel, 734 LCN.
LifeGate Radio’s editorial style is aimed at a young as well as adult
target, particularly in the age range 25 to 54, in which the highest
purchasing power is concentrated.
LIFEGATE RADIO
LOMBARDY Listeners per day
average per age target
MUSIC CHANNEL
Its socio-professional target is the one with the highest economic
resources and that exerts the most influence in commercial choices.
LifeGate Radio is the point of reference for managers and entrepreneurs.
LifeGate Radio’s public is strongly represented by managers and
entrepreneurs, more than any other broadcaster in Lombardy.
LIFEGATE RADIO
LOMBARDY
Graduates –
concentration index
MUSIC CHANNEL
LifeGate Radio’s audience is composed of high profile listeners also in
terms of schooling. Graduates prefer LifeGate Radio more than any
other broadcaster in Lombardy.
LifeGate Radio can influence ongoing cultural trends.
LifeGate Radio is characterised by homogeneity in the number of
listeners over the course of the entire day as well as week. Whereas
other radios tend to see a drop during the weekend, listeners remain
tuned into their favorite station even on Saturday and Sunday.
LOMBARDY
Average listeners
per day - by day of
the week
NEWSLETTER
PEOPLE NEWSLETTER
LifeGate’s People Newsletter is sent weekly to around 25,000 users, containing
news regarding the environment, social responsibility, mental and physical well-
being, healthy eating and good music.
o Opened on average (March 2019): 19%
o Average clicks (March 2019): 4%
BUSINESS NEWSLETTER
LifeGate’s Business Newsletter is sent monthly to 8,000 managers, executives and
entrepreneurs in companies that share LifeGate’s ethical philosophy. Contacts have
been selected with care and discretion in order to reach a defined target.
o Opened on average (March 2019): 30%
o Average clicks (March 2019): 3%
EVENTI
Main events, including public ones,
which LifeGate participates in as
editorial partner.
Participation in 40 events a year
throughout Italy.
Milan Design Week - Milan
Seeds & Chips - Milan
Ecomondo - Rimini
Meeting di Rimini - Rimini WFUF - Mantua
LifeGate spa – Società Benefit - Via Palermo 8, 20121 - Milano, Italia // +39 02 45374850 // [email protected] // lifegate.it