Slide 1

JAYANTO KUMAR DASMaster School Of ManagementBatch- 2012-14 (PGDM)

TopicCOMPETITIVE AND COMPREHENSIVE ANALYSIS OF MAGIC BRICKS AND COMPETITORS IN KOLKATA

Presentation BreakupIntroductionCompany Profile.Objective of the study.Methodology.Findings.Recommendations.

Introduction of TBSL.Founded - Mumbai (1838)

175 year old company.

entertainment Revenue US$ 1.5 billion (2011)

TBSL offers interactive media services through Internet.

TBSL operates as a subsidiary of Bennett, Coleman & Co. Ltd.

Total no of employ in India is 11000.

Introduction of Magicbricks.comMagic bricks is a no.1 online property portal in real estate market.

Magic bricks earn 25 crore rupees in one month through advertising.

Over 1.2Lac users on Magic bricks daily doing over 1crore searches per month.

Total number of products are more then 1lac(product combinations are based on the requirements)

VISION AND MISSION

Convenience, Connections and Customization The 3Cs of TBSL

Info edge India pvt.ltd To create world class Platform that transform lives.

Diversified portfolio of TBSLMagic bricks.comThis business was launched in 2006.

Magic bricks operate there business in 27 cities across India. Apart from India they operate there business 14 other countrys.

Pricing strategy - they use markup pricing.

8 lakh registered users, 65,000 agents and more than 13,000 builders

Magic Bricks provide two types of paid services 1. listing 2. visibility service.

Info edge India private ltdDate of Establishment 1995

Revenue - 80.5478 ( USD in Millions )

Company has a network of 67 offices spread across in 41 cities in India. Company also operates internationally through 2 offices in Dubai, 1 in Bahrain

99acres.com99acres.com is a subsidiary of Info edge India ltd from September 2005

With properties of almost 8000 builders, 60,000 brokers and 1,00,000 individuals.

99acres.com has 150 employees across India 20 offices in 15 cities.

Methodology

Sampling - Convenient random samplingTools of data collection - Through structured QuestionnaireTools of data analysis - Simple graph & charts,Total no of respondents (in central)- 160Sample size: 60 (20 respondents from central, north, & south Kolkata) Research design- Descriptive

Research Instrument Questionnaire No of questions- 12

Findings

Magic bricks.com is the top property portal site in Kolkata real estate industry.

Some agents are still rely upon Newspaper, Hoardings, Banners.

In Kolkata no of brokers is more then marketing agents.

Mostly builders prefer to give their property advertisement in top two or three property portals in Kolkata.

Very few agents completely rely upon online advertisement.

Agents in outskirt of Kolkata are not at all tech savvy.

Recommendations

magic bricks should focus on providing more benefits to their existing as well as new client.

Magic bricks should focus on small agents as well ( mainly who are new and financially not strong) .

company must put more emphasis on promoting their portal in local newspapers and print media.

The company should do Campaign in the outskirts of Kolkata and provide builders and agents about how they can be benefited through internet advertisement.

Magic bricks should also introduce package of low amount which will bring in more advertisement from agents who have recently started their business.