presented by: bart wisniowski, advisor websites to succeed...• our clients love the platform we...
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Presented by: Bart Wisniowski, Advisor Websites
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SPEAKERS
Bart WisniowskiManaging Partner, Operations DirectorAdvisorwebsites.com
• We help you win online: you’ll be found, convert prospect into clients and see your success.
• Our clients love the platform we scored 9.6/10 for customer support
• We’re great and getting better: we’re always adding new features
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AGENDAî Key Statistics: why you need to be online
î Consumer Behavior
î The Simple Model:
1. Traffic: Let’s get people to a website
2. Conversion: Lets get them do do something
3. Measure: How did we do?
î 5 IDEAS I WANT TO LEAVE YOU WITH TODAY
§ Idea 1: Blogging ,one of the best ways to get traffic
§ Idea 2: Web to lead Form. Get Leads
§ Idea 3: Go Mobile with your Online presence
§ Idea 4: A picture is worth 1,000 words
§ Idea 5: Linked in. Who wants to meet the president of the United States?
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Enter >>
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How do people find what they’re looking for?
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PERCENT OF THE POPULATION DOES RESEARCH ONLINE BEFORE
BUYING?
86% of the public will research a service or product before making
a buying decision
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MORE DECISIONS MADE BEFORE ENTERING STORE
• Where purchase decisions are made (% of Shoppers)
Source: Symphony IRI Economic Update, August 2010
85% of people made
their buying decisions before going to the store. This is a major shift…
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FIRST IMPRESSIONS COUNTHow quickly do visitors form an impression of a web site?
3seconds
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CONSUMERS HAVE MORE INFORMATION THAN EVER
BEFORE
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So how do you win online?
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A SIMPLE MODEL FOR SUCCESS
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Your Website is a
Hub!-First impression-Servicing Clients-Broadcast info
-Tools and processes-Lead Generation
-etc.
Social Media
NetworkingEmail & Marketing
CRM
Content
Tools & Resources
Presentations & Events
YOUR WEBSITE IS A HUB
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4 ELEMENT OF A GOOD WEBSITE
• Make a good First Impression
• Goals & Conversion Points
• Content Management and Compliance
• Measurement
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A poorly designed site can result in a very high bounce rates of 70% - 90%.
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PROFESSIONAL LOOKING WEBSITES
A websites design is the first indicator of quality…
Proper use of Color:
you don’t need to make
everything jump out
Animation: avoid anything
unnecessary. Use it to highlight key
messages
Avoid Clutter: Having a less on
a page allows people to find what they’re looking for.
Make it easy: Visitors can
quickly find what they’re looking
for
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STOCK PHOTOGRAPHY VS. REAL IMAGERY
“Photos of real people out- performed the stock photos by 95%.”
Why? Because stock images tend to be irrelevant. Resist the temptation to use photos of fake smiling business people!
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PROFESSIONAL LOOKING WEBSITES
Typography:Make sure your fonts are easy to
read. Number one mistake is small grey font.
Layout: Create a clear
navigation
Imagery:Use the right
images
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THINGS TO AVOID• Flash and Animation can grab someone’s attention but it can also distract people from staying on your site.
• Also, if someone is viewing your site on a mobile device (like an iPhone or iPad) they will see the error screen
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GETTING FOUND
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HOW DO YOU GET MORE TRAFFIC TO YOUR SITE?
• Blogging
• Organic Search Engine Optimization
• Pay Per Click
• Referring Sites
• Social Media
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HOW DO YOU GET MORE TRAFFIC TO YOUR SITE?
IDEA #1: Blogging in action
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HOW DO YOU GET MORE TRAFFIC TO YOUR SITE?
Rick uses his blog to answer frequently asked questions
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GETTING FOUND: BLOGGING
Do you ever do any writing? Or provide free advice tips One of the best ways to build credibility (especially online, is to provide high quality free advice). A blog allows you to post advice, tips and information whenever you want on your website.
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COMPANIES THAT BLOG
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COMPANIES THAT BLOG
57% of marketers acquired customers from blogging
Source: State of Inbound Marketing, Hubspot, March 2012
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HOW DO YOU ADD A BLOG POST
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HOW DO YOU ADD A BLOG POST
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Ten Tips on Retirement Planning
Retirement just kind of happens. If we live long enough, we'll eventually reach a point where we either leave our careers, opt for another, less intense work life, or finish working for a living altogether…..
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BLOGGING BEST PRACTICES
• Blog Frequency
– More frequent the better but… you should see good results even if 1 every month or two.
• Tip 1: Batch you blog writing. In 1 afternoon you can probably write enough blogs for 6 months
• Tip 2: break up longer posts into series.
• How long before I see results? 6-9 months…
• Great to use as newsletter content.
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A SIMPLE MODEL FOR SUCCESS
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GETTING LEADS
IDEA #2: Web to Lead Form
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BEAT THE COMPETITION... TARGET!!!• Provide valuable content that your target audience will want. Then getting
visitors to fill out a form to access this information. Who’s your target?
Doctors/Dentists Entrepreneurs • like Kevin Oleary from
Dragons Den/Shark Tank
Professional Athletes• like Clara Hughes (6 time
Olympic medalist)
Random Wealthy Couples
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HOW TO CONNECT WITH YOUR AUDIENCE AND BEAT THE COMPETITION
Wealthy Doctor Guide: Ten Financial Planning Strategies Every Physician Needs to Know A step by step guide for powerful financial planning • Will I outlive my Assets?• Can I afford to Retire?• Can I maintain My Standard Of Living?
Wealthy Doctor Financial Planning Guide A step by step guide for powerful financial planning
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HOW TO CONNECT WITH YOUR AUDIENCE AND BEAT THE COMPETITION
Wealthy Doctor Guide: Ten Financial Planning Strategies Every Physician Needs to Know A step by step guide for powerful financial planning • Will I outlive my Assets?• Can I afford to Retire?• Can I maintain My Standard Of Living?
Wealthy Doctor Financial Planning Guide A step by step guide for powerful financial planning
Description Cover of e-book Form
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HOW TO CONNECT WITH YOUR AUDIENCE AND BEAT THE COMPETITION
Are You Ready for Retirement? A step by step guide to retirement planning: • Will I outlive my Assets?• Can I afford to Retire?• Can I maintain My Standard Of Living?
Ten Valuable Tips to Retirement Planning A step by step guide for powerful financial planning
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RESULTS
Results:
• A prospective client gets a great piece
of information.
• You’ve built a good relationship and
credibility.
• You get a great lead emailed to you
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CREATING LOVABLE CONTENT
Are you interested in creating your own great content?
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MOBILE
IDEA #3: Going Mobile
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FROM RADIO TO TABLET….
How long did it take these devices to reach 50 million users globally?
38 years
13 years
3 years
80 days
4 years
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MOBILE WILL OVERTAKE DESKTOPS BY 2014
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MOBILE
Desktop Web Browser(BIG SCREEN)
Mobile Browser(TINY SCREEN)
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MOBILE
•Thumb friendly•Large text•Big calls to action
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40% of mobile users use internet in bathroom- Nielsen
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EASY SCREEN SHARING
IDEA #4: Share your Screen with your clients. A picture is worth 1000
words…
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EASY SCREEN SHARING
www.join.me
Advisor:•Has new client client checklist on his website•Has someone from the office call the new client and walk them through the checklist before the first meeting. Why we like it:•Instantaneous•No software to download for client•Mobile Friendly•Absolutely Free!
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SOCIAL MEDIA
IDEA #5: Social Media
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I KNOW A GUY WHO KNOWS A GUY…
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SOCIAL MEDIA
What is linked in?
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LINKED IN AT A GLANCE
Average Age 41Household IncomeCollege EducatedDecision MakersPortfolio value $250k+
$109,70395%50%24%
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Profile overview100% completeHow to connectMulti level prospectingAsk for recommendationsSEO your profile (url, docs etc.)
Bart Wisniowski Profile
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In
•Who’s viewed my profile?
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DASHBOARD
The dashboard lists all the activities in your network:Status updates, Recommendations, New connections etc.
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COMPLETE YOUR PROFILE
Your profile should be 100% complete. Fill out your contact information, work history and upload your photo. Link your website, blog and list any awards/professional recognition.
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PEOPLE YOU MAY KNOW
From the dashboard you can view a small list of people that are connected to some of your contacts. Really useful if you want to find new connections quickly
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SEARCH FOR OPPORTUNITIES
You can use your connections list to look into their own contacts and ask to be introduced to potential leads, prospects or business partners.
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JOIN 5 GROUPS OF INTEREST
• Financial planning associations, industry groups etc.• If your target audience is dentists, find a specific group for dentists and join this group
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ASK AND GIVE RECOMMENDATIONS
Request recommendations from 5-10 of your best clients & contacts. Feel free to provide recommendations for your top service providers
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I KNOW A GUY WHO KNOWS A GUY…2
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I KNOW A GUY WHO KNOWS A GUY…3
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IDEAS REVIEW
5 IDEAS I WANT TO LEAVE YOU WITH TODAY
– Idea 1: Blogging ,one of the best ways to get traffic
– Idea 2: Web to lead Form. Get Leads
– Idea 3: Go Mobile with your Online presence
– Idea 4: A picture is worth 1,000 words
– Idea 5: Linked in. Who wants to meet the president of the United States?
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NEXT STEPS
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