presented by: charles m. dahlheimer north american consulting group, inc. welcome to my home!
TRANSCRIPT
Presented by: Charles M. DahlheimerNorth American Consulting Group, Inc.
Welcome to My Home!
National Association of Realtors…
“…85% of Clients involved in a real estate transaction, happy with their agent”
But… ONLY 11%Use the agent again!
Unsolicited E-Mail2%
Don't Know3%
Personal Sales Call0%
Telemarketing Sales Call
0% Postal Mail17%
Permission Based Email
78%
ConsumersPreferred Method of Contact
Source: Email Doctor
E-Mail = 80% Preferred
My Home Accomplishes 3 Things:
Unique, Relevant Content for the Club Member
Effortless for the Sponsor to reach the Club Member, and vice versa
Genuine Value for the Sponsor’s Investment - less than 10% of the "average" bulk mail cost
What does your market look like?
If your audience looked like this…Any old farming method would do
But if your audience looks like this…You need My Home!
California
San Francisco
Palm Estates Subdivision
Individualized e-Alerts,e-Newsletters andHOMEPLATE
INPUT OUTPUT
automatic process
• Upload existing database• "Add as you go"• Club Member input (greater input reaps greater rewards)
How do I get started?
Communication – eAlerts
Keep your contact information in front of the Club Member, without having to “self promote.”
Twice
per month
Communication – eNewsletter
Lead article can be written by Sponsor Shows recent home sales by members Shows local school information and more...
Once
per month
HOMEPLATE – Information Portal
Archive of all eAlerts and eNewsletters (their own as well as the rest of the clubs)
Top of
Screen
HOMEPLATE – Information Portal
Bottom of
Screen
Once enrolled…your farm begins to farm…
Exclusivity Feature
No duplicate memberships are allowed – meaning your members can’t also be enrolled by someone else!You can be “on deck” for current members enrolled by someone else
Exclusivity based on member’s email address
Enjoy an “exclusive” sponsor relationship with the Club Member
Offer enrollment from yourweb site and e-mail signatures!
We’ll provide you marketing banners –Turn HITS into members
Add your offer to youremail signature!
Best Regards,John Smith555-222-4444, [email protected]***If you haven’t already, join My Home Owners Club! – Click Here!
Sponsor Center
Track the Results
What went out
When it went out
Who opened it
Who has a bad address
Summary
Unique, Relevant Content for the Club Member
Low/No Ongoing Effort on the Sponsor’s Part
Genuine Value for the Sponsor’s Investment
Does your existing system do this?
My Home Most Farming Systems
One-to-one touch YES ??Track Results YES ??One click to respond YES ??Two-way correspondence YES ??One Size Fits All NO ??Creates Asset YES NO
Raving Fans
Voted 'Product of the year in 2003'
by National Relocation & Real Estate Magazine
Real Estate's Largest Independent News Magazine Since 1985
Raving Fans
“The Club is absolutely great!”
- Jonathan D. Nicholas, RE/MAX of Indiana, LP
"Don't leave home without it!!.“
- Chuck Boles RE/MAX Horizons
"I've already received numerous email responses from
past clients thanking me for the membership and have
gotten one referral. Thanks for your help.“
- Steve Moyer, Prudential Henry & Burrows
"Great job! It is all we expected and more.“
- James L. Bray, CUTLER/GMAC Real Estate
Enroll Today
$129.95 setup – includes FREE subscription to RISmedia’s “National Real Estate and Relocation” magazine$29.95 per month500 Active Club Memberships
Lifetime pricing & membership lock
Thank You!
Charles M. Dahlheimer
North American Consulting Group, Inc.
314-664-8552
E-mail: [email protected]