presented by: driving engagement thru social media & loyalty programs mary brett whitfield...
TRANSCRIPT
Presented by:
DRIVING ENGAGEMENT THRU SOCIAL MEDIA & LOYALTY PROGRAMS
Mary Brett WhitfieldSenior Vice President
Jahnia SandfordAnalyst
May 2, 2013
Apparel Retailing Webinar Series
© Copyright 2013 Kantar Retail
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© Copyright 2013 Kantar Retail
Agenda
• Loyalty Program Participation Drivers
• Getting Social
• Emerging Growth Trends Around the Landscape
Presenters
Mary Brett Whitfield
Senior Vice President
Jahnia Sandford
Analyst
Today’s Presenters and Agenda
3
© Copyright 2013 Kantar Retail
Who?Who?
How?How?
What?What?
CoverageCoverage
• 4,000 primary household shoppers per month• CORE SAMPLE: Representative sample of ~50,000
unique primary household U.S. shoppers annually• ALSO: Oversample of men for representative sample of males HOH 18+
(n = 800/month)
• Fielded online the third week of every month
• Survey fielded through LSR access panel of more than 3 million individuals
• Monthly and quarterly tracking questions on retailers and venues shopped, products purchased, where spent, near-term spending outlook, and household financial health
• Questions on timely and topical issues (including key holiday periods) affecting shopping behavior
• 200+ retailers across all sectors of retail
• 75+ product categories (e.g., over-the-counter medications)
• 7 major merchandise groups (e.g., health and beauty care products)
4
Kantar Retail ShopperScape®
4
© Copyright 2013 Kantar Retail
Spring Spending HeadwindsMore plan to spend more…but more also plan to spend less
5
Updating Wardrobe for Myself
Updating Wardrobe for Kids*
Home Improvement Projects
Gardening/Landscaping
Plans for Spending this Spring Compared with Last Year
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis
*Among shoppers with children 18 or younger in the household
© Copyright 2013 Kantar Retail
Agenda
• Loyalty Program Participation Drivers–Which Shoppers Participate and Where
–Shoppers’ Ideal Reward Program Benefits
–Benefits Frequent Shoppers Currently Receive
–Gap Analysis: How Retailer Programs Align with Shopper Wants
• Getting Social• Emerging Growth Trends Around the Landscape
6
© Copyright 2013 Kantar Retail
Loyalty Programs: Who Participates?Majority do not
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 7
Female Primary Household Shoppers
Male Heads of Households
Membership in Any Frequent Shopper/Rewards Programs Offered by Clothing Specialty Retailers, Department Stores or Shoe Retailers
© Copyright 2013 Kantar Retail
Shoppers Most Likely to Cite Department Stores as Most Frequently Used
8Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis
Shoe Stores
Apparel Specialty Stores
Department Stores
*Read as 26% of all female primary household shoppers cite Kohl’s as the apparel-related loyalty program they use most often
Among female primary household shoppers
Most Frequently Used Apparel-Related Loyalty Program(among female primary household shoppers)
Channel’s Share of Most Frequently Used Apparel-Related Loyalty Program
(among female primary household shoppers)
© Copyright 2013 Kantar Retail
Boomers Even More Likely to Most Use Department Store Programs
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 9
Note: Arrows indicate significant difference vs. all shoppers (90% confidence level)
© Copyright 2013 Kantar Retail
Seniors and Boomers Drive Department Store Program Participation
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 10
Gen Y (born 1982 to 2002)Gen X (born 1965 to 1981)Boomers (born 1946 to 1964)Seniors (born before 1946)
Read as: 76% Senior female primary household shoppers cite a department store loyalty/rewards programs as the apparel-related rewards program they use most oftenShading indicates significantly greater percentage vs.all shoppers; border indicates significantly lower percentage (90% confidence level)
Gen XGen X
Most Frequently Used Apparel-Related Loyalty Program(among female primary household shoppers)
Generation
All
ShoppersGen Y Gen X Boomers Seniors
Sample 1264 247 457 440 121Department stores (net) 61% 52% 58% 66% 76%*Kohl's 26% 22% 27% 25% 31%Macy's 10% 10% 10% 10% 12%Other Department Stores 8% 9% 7% 9% 11%JCPenney 7% 2% 7% 11% 5%Sears 7% 7% 5% 8% 8%Nordstrom 1% 2% 2% 1% 2%Belk 1% 0% 1% 1% 8%Dillard's 1% 0% 0% 1% 0%Apparel specialty retailers (net) 30% 39% 32% 24% 18%Victoria's Secret 5% 8% 6% 3% 2%Old Navy 3% 4% 5% 2% 0%TJMaxx/Marshalls 2% 2% 3% 2% 2%Gap 2% 3% 3% 1% 0%
Other Apparel Specialty Stores 17% 21% 16% 17% 14%
Shoe retailers (net) 9% 9% 10% 10% 5%DSW 5% 5% 6% 5% 2%Other Shoe Stores 4% 4% 4% 5% 3%
BoomersBoomers
Gen YGen Y
SeniorsSeniors
© Copyright 2013 Kantar Retail
Give More Discounts, Free Shipping, and Rewards Coupons in Exchange for Loyalty
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 11
Potential Loyalty Program Benefits Shoppers Indicated as Ideal(among female primary household shoppers)
*Read as 62% of all female primary household shoppers indicate getting discounts on all purchases as an ideal benefit of an apparel-related frequent shopper/rewards program
© Copyright 2013 Kantar Retail
Increase Appeal among Men by Marketing Fewer Fees and Exclusive Events
Top 10 Most Appealing Loyalty Program Attributes: Men vs. Women
Men Women
1. No annual fee Discount on all purchases
2. Discount on all purchasesFree shipping for online
purchases
3.Reward certificates at specific
spending/points levels
Reward certificates at specific spending/points
levels
4. Members-only coupon offers No annual fee
5. Exclusive sales events Members-only coupon offers
42%+ 55%+
6. Free shipping for online purchasesBonuses/discounts during your
birthday month
7. Free shipping on returns Free shipping on returns
8. 0% financing Double/triple points days
9.Bonuses/discounts during your
birthday monthExclusive sales events
10. Double/triple points days Early access to sales events
30%+ 40%+
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 12
© Copyright 2013 Kantar Retail
365 Discounting Less Important to Macy’s Participants, More to Belk and Other Specialty
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 13
*Read as 50% of shoppers who use Macy’s rewards program most often indicate getting discounts on all purchases as an ideal benefit of a rewards programNote: Arrows indicate significant difference vs. all shoppers, 90% confidence level
© Copyright 2013 Kantar Retail
Free Shipping Has Strongest Appeal amongOld Navy and DSW Loyalty Program Shoppers
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 14
*Read as 69% of shoppers who use DSW’s rewards program most often indicate having free shipping on online purchases as an ideal benefit of a rewards program
Note: Arrows indicate significant difference vs. all shoppers, 90% confidence level
© Copyright 2013 Kantar Retail
No Annual Fee Likely to Resonate More with Boomers and Seniors than Younger Shoppers
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 15
Where the largest and lowest percentage of shoppers noted a potential apparel retailing loyalty program benefits as ideal
(among female primary household shoppers)
Top Ideal Least Important
SeniorsSeniors1. No annual fee2. Discount on all purchases3. Free shipping for online purchases
1. Allow family members credit line access 2. Personal stylist orconcierge service3. Phone alerts about store events
BoomersBoomers
1. Discount on all purchases2. No annual fee3. Reward certs when reached specific
spending/points levels
1. Personal stylist or concierge service2. Allow family members credit line access3. Phone alerts about store events
Gen XGen X1. Discount on all purchases2. Members-only coupon offers3. Free shipping for online purchases
1. Personal stylist or concierge service2. Allow family members credit line access3. Phone alerts about store events
Gen YGen Y1. Discount on all purchases2. Members-only coupon offers3. Bonuses/discounts during birthday month
1. Allow family members credit line access 2. Personal stylist or concierge service3. Previews of new collections via e-mail
© Copyright 2013 Kantar Retail
Largest Differences Between Gen Y and Senior Interests, Including In-store Events
0% Financing
Birthday Bonuses & Discounts
No Annual
Fee
Free Alterations
Free Shipping
on Returns
Special In store
Parties & Events
Highest Among
Gen X (29%*)
Gen Y (59%)
Seniors(69%)
Seniors(31%)
Boomers(55%)
Gen Y(20%)
Lowest Among
Seniors(20%)
Seniors (46%)
Gen Y(48%)
Gen X(18%)
Gen X &Y (49%)
Seniors(10%)
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 16
Where the largest and lowest percentage of shoppers noted a potential apparel retailing loyalty program benefits as ideal
(among female primary household shoppers)
*Read as 29% of Gen X shoppers indicated 0% financing as an ideal potential benefit from an apparel-related frequent shopper/rewards program
© Copyright 2013 Kantar Retail
Members-only Coupons and Reward Certificates Popular Retailer Benefits
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 17
Actual Loyalty Program Benefits Received from Apparel-Related Program Used Most Often(among female primary household shoppers)
© Copyright 2013 Kantar Retail
Kohl’s Loyalty Program Members Most Likely to Receive Members-only Coupons
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 18
Note: Arrows indicate significant difference vs. all shoppers, 90% confidence level
*Read as 49% of shoppers who use Kohl’s rewards program most often indicate having members-only coupons issued as an actual benefit they receive.
© Copyright 2013 Kantar Retail
Gap, Belk & DSW Program Shoppers Likely to Get Rewards Certs for Spending
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 19
Note: Arrows indicate significant difference vs. to all shoppers, 90% confidence level
*Read as 71% of shoppers who use DSWs rewards program most often indicate having certificates issued when reached spending or points levels as an actual benefit they receive.
© Copyright 2013 Kantar Retail
Gap Analysis: Retailers Most Aligned with Shoppers on Members-only Coupons
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 20
Which of these potential benefits of an apparel-related rewards program would you consider to be part of an 'ideal' rewards program?
vs. For the apparel-related rewards program you use most often, which of
these benefits do you receive as a member of that program?Female primary
household shoppers
Ideal Received
1 Discount on all purchases 62% 21%
2 Free shipping for online purchases 59% 16%
3Reward certificates at specific spending/points levels 59% 39%
4 No annual fee 57% 34%
5 Members-only coupon offers 57% 40%
6Bonuses/discounts during your birthday month 53% 21%
7 Free shipping on returns 51% 11%
8 Double/triple points days 42% 13%
9 Exclusive sales events 41% 23%
10 Early access to sales events 40% 19%
© Copyright 2013 Kantar Retail
Points Programs and Exclusive Sales where Specialty Wins with Loyalty Program Shoppers
Which of these potential benefits of an apparel-related rewards program would you consider to be part of an 'ideal' rewards program?
vs.For the apparel-related rewards program you use most often, which
of these benefits do you receive as a member of that program?Ideal Received
among shoppers who use Specialty
Apparel Rewards program most often
Sample 373
1 Discount on all purchases 67% 18%
2 Free shipping for online purchases 63% 19%
3 No annual fee 61% 36%
4Reward certificates when you reach specific spending/points levels 61% 46%
5 Members-only coupon offers 60% 39%
6Bonuses/discounts during your birthday month 56% 29%
7 Free shipping on returns 52% 12%
8 Double/triple points days 46% 16%9 Exclusive sales events 40% 24%
10 Early access to sales events 35% 18%
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 21
© Copyright 2013 Kantar Retail
Shoe Stores Best Aligned with Shopper Interests on Reward Points and Double/Triple Point Days
22Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis
Which of these potential benefits of an apparel-related rewards program would you consider to be part of an 'ideal' rewards program?
vs.For the apparel-related rewards program you use most often, which of
these benefits do you receive as a member of that program?
Ideal Received
among shoppers who use Shoe Store Rewards program
most often
Sample 115
1Reward certificates when you reach specific spending/points levels
69% 50%
2 Discount on all purchases 68% 11%
3Free shipping for online purchases 68% 16%
4 Members-only coupon offers 64% 31%
5Bonuses/discounts during your birthday month 58% 30%
6 Free shipping on returns 58% 15%7 No annual fee 53% 29%8 Early access to sales events 50% 16%9 Double/triple points days 43% 22%
10 Exclusive sales events 42% 21%
© Copyright 2013 Kantar Retail
Department Stores Matching Up on Double/ Triple Points Days and Free Shipping
23
Which of these potential benefits of an apparel-related rewards program would you consider to be part of an 'ideal' rewards program?
vs.For the apparel-related rewards program you use most often, which of
these benefits do you receive as a member of that program?
Ideal Received
among shoppers who use
Department Rewards program
most often
Sample 776
1 Discount on all purchases 59% 24%
2 Previews of new collections via e-mail 56% 34%
3 Pick your own sales day 56% 34%
4Reward certificates when you reach specific spending/points levels 55% 15%
5 Double/triple points days 54% 42%
6 Free shipping on returns 51% 16%
7 Special in-store parties and private events 50% 9%
8 Free shipping for online purchases 41% 22%
9 Receipt not required for returns 41% 10%
10 Members-only coupon offers 40% 19%
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis
© Copyright 2013 Kantar Retail
JCP Most Aligned with Shoppers on Points/Spending Plan to Earn Rewards Certs
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 24
Which of these potential benefits of an apparel-related rewards program would you consider to be part of an 'ideal' rewards program?
vs.For the apparel-related rewards program you use most often, which of
these benefits do you receive as a member of that program?
Ideal Received
among shoppers who use JCP's Rewards program
most often
Sample 90
1 No annual fee 56% 27%
2 Discount on all purchases 55% 9%
3Reward certificates when you reach specific spending/points levels
55% 51%
4 Members-only coupon offers 52% 27%
5Bonuses/discounts during your birthday month
51% 14%
6 Free shipping for online purchases 51% 12%
7 Free shipping on returns 42% 7%
8 Exclusive sales events 42% 16%
9 Early access to sales events 40% 20%
10 Receipt not required for returns 37% 8%
© Copyright 2013 Kantar Retail
Loyalty Programs: Issues and Implications
25
© Copyright 2013 Kantar Retail
Agenda
• Loyalty Program Participation Drivers• Getting Social
–Who’s Connected and on Which Platforms
–What’s Driving Shoppers to Connect
–What’s Keeping Shoppers Connected
• Emerging Growth Trends Around the Landscape
26
© Copyright 2013 Kantar Retail
Majority of Shoppers Have Not Connected Socially with Apparel Retailers/Brands
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 27
**Read as 11% of shoppers who connected with an apparel related Facebook, Pinterest, Instagram or Twitter in the past year, connected with Twitter
*Read as 27% of all shoppers indicated they have connected to an apparel retailer or brand thru Facebook in the past year
The Socially Engaged(among shoppers who connected
with a retailer or brand in past year)
© Copyright 2013 Kantar Retail
Deals and Promotions Biggest Drivers for Social Engagement
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 28
© Copyright 2013 Kantar Retail
Boomers and Lower-Income Shoppers not as Concerned with Getting Deals
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 29
Generational Cohort Income Market
Note: Arrows indicate significant difference vs. all shoppers, 90% confidence level
*Read as 28% of Boomers engage socially to stay aware of future deals and promotions
© Copyright 2013 Kantar Retail
Curiosity Drives Lower-Income Shoppers
What Prompted Shoppers to Connect with a Retailer or Brand via Social Media(among all shoppers)
Generation Income Market
All Shopper
s Gen Y Gen X Boomers Seniors Down Middle Up
Sample 1188 319 488 315 66 324 542 321
To stay aware of future deals and promotions 35% 39% 40% 28% 18% 24% 39% 40%
To get a specific deal that was being offered 30% 32% 31% 29% 22% 21% 32% 35%
Curiosity 23% 22% 22% 25% 24% 27% 22% 20%
Ability to participate in contests 22% 21% 25% 21% 14% 16% 25% 22%
Stay up to date on brand/retailer news and events 22% 31% 23% 14% 11% 19% 21% 26%
No real reason 14% 11% 13% 18% 30% 23% 13% 9%
Get fashion advice/stay current on trends 13% 20% 11% 11% 12% 13% 16% 9%
Express my taste/show others I like a retailer 13% 15% 13% 11% 17% 17% 12% 12%
Entertainment 13% 16% 15% 7% 5% 17% 12% 10%
Connect with others who share my interests/fashion 11% 13% 10% 8% 15% 14% 8% 11%
Access to customer service 8% 8% 7% 8% 5% 7% 8% 8%
Able to share/show recent purchases/styles/outfits 7% 8% 8% 6% 0% 5% 7% 7%
Other 1% 1% 1% 2% 3% 1% 1% 1%
While contests attract Gen X and Middle-Income Shoppers
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 30
Shading/bolding indicates significantly greater percentage compared with all shoppers; outline/bolding indicates significantly lower percentage (90% confidence level)
© Copyright 2013 Kantar Retail
Use Facebook to Market New Deals and Promotions and Twitter for Reminders
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 31
Note: Arrows indicate significant difference when compared to all shoppers, 90% confidence level
© Copyright 2013 Kantar Retail
Instagram Garnering Most Interest out of Curiosity and for Trends and Style Advice
In the Past Year what Prompted Shoppers to Connectwith any Apparel Retailers or Brands, by Site
(among all shoppers)
All Shoppers
Twitter Facebook Pinterest Instagram
Sample 1188 183 1102 277 96To stay aware of future deals and promotions
35% 40% 36% 39% 29%
To get a specific deal that was being offered
30% 37% 31% 34% 31%
Curiosity 23% 30% 23% 31% 34%
Ability to participate in contests 22% 32% 23% 27% 23%Stay up to date on brand/retailer news and current events
22% 29% 22% 29% 27%
No real reason 14% 13% 15% 7% 12%Get fashion advice/stay current on trends
13% 24% 12% 25% 38%
To express my taste/show others I like a particular retailer
13% 20% 13% 19% 20%
Entertainment 13% 19% 12% 16% 27%
Connect with others who share my interests/fashion
11% 14% 11% 15% 23%
Access to customer service 8% 16% 8% 10% 15%Ability to share/show off recent purchases/styles/outfits
7% 16% 7% 9% 16%
Other 1% 1% 1% 1% 1%
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 32
Shading/bolding indicate significantly greater percentage compared with all shoppers; outline/bolding indicate significantly lower percentage (90% confidence level)
© Copyright 2013 Kantar Retail
Deals and Promotions Keep Shoppers Following, Pinning, and Posting … Especially Moms
Source: Kantar Retail ShopperScape® March 2013 and Kantar Retail analysis 33
*Read as 50% of shoppers stay connected with apparel retailers or brands because of access to deals and promotions
Moms: 55%
Moms: 55%
Seniors 27%
Seniors 27%
© Copyright 2013 Kantar Retail
Social Media Key Take Aways
34Source: Kantar Retail analysis
© Copyright 2013 Kantar Retail
Agenda
• Loyalty Program Participation Drivers
• Getting Social
• Emerging Growth Trends Around the Landscape
35
© Copyright 2013 Kantar Retail
Are You Accepting PayPal?
JCPenney joins Walmart, eBay, and Nordstrom (in-store only) as one of the few large-scale apparel-related retailers that accept PayPal, in early April
Amazon isn’t so why aren’t you?
Source: Kantar Retail Analysis and company reports 36
Why is this important?Macy’s, Gap, Kohl’s, Target and many other top apparel retailers do not accept at this time, key because:
1.Limits accessibility, in increasingly accessible world2.Stifles ability to differentiate from Amazon in a very relevant way3.Many smaller online-only retailers are accepting PayPal, broader competitive set4.PayPal accepted in more than 20,000 retail outlets across U.S. with user base of 128 million5.Sephora slated to accept in stores at EOY
© Copyright 2013 Kantar Retail
luluemon Boots Trusted Advisory StatusLaunches “om finder” Yogi-centric mobile app
37Source: Kantar Retail Analysis and company media
© Copyright 2013 Kantar Retail
See & Share Your Brand in MotionUsing Vine to strengthen brand connection
38Source: Kantar Retail Analysis and company media
Glamour: advertising
trendy footwear & wearability from Clover
Canyon Boutique
Uniqlo: promoting pop-up truck
features, locations and experience
6 sec looping video to engage social
followers
6 sec looping video to engage social
followers
Urban Outfitters: leveraging as contest in support of
partnership with Converse, tie to key lifestyle interests
Walgreens: promoting
availability of healthy eating
assortment
© Copyright 2013 Kantar Retail
New Approaches to Gen YSephora and Nordstrom’s latest efforts
39Source: Kantar Retail Analysis and company media
No slowing down in targeting younger shoppers, increasing threat to
department stores: •Merchandising in ‘discovery format’ not by brands•Testing more interactive in-store features, e.g., Fragrance Sensorium•Leveraging online: online-only deals, exclusive products and Beauty Talk blog and community forum with mobile app•New “department store” brands arriving, e.g., Clinique and Bobbie Brown
No slowing down in targeting younger shoppers, increasing threat to
department stores: •Merchandising in ‘discovery format’ not by brands•Testing more interactive in-store features, e.g., Fragrance Sensorium•Leveraging online: online-only deals, exclusive products and Beauty Talk blog and community forum with mobile app•New “department store” brands arriving, e.g., Clinique and Bobbie Brown
© Copyright 2013 Kantar Retail
Adding High-end Cosmetics to Value Offer
• Off-pricers usually, sell discontinued, slow selling, RTV beauty products at moderate to deep discount, inconsistent mix and availability
• Nordstrom Rack model – High penetration in single brands, i.e., Neutrogena and Origins
On mall and traditional department store implications as Century 21 debuts MAC
40Source: Kantar Retail Analysis, Store Visits and company reports
© Copyright 2013 Kantar Retail
What to Watch ForNew initiatives and strategies on the horizon
41Source: Kantar Retail Analysis, and company reports
© Copyright 2013 Kantar Retail
Growth Trends: Key Implications
42Source: Kantar Retail analysis
Mid-Year Forum / Chicago & New York City
43
Build an integrated, strategic and “thought-tested” plan for 2014Build an integrated, strategic and “thought-tested” plan for 2014
Day 1 - “Where to Play,” addresses 3 business questions:1.Which changes in the marketplace matter to retail growth & how do I find meaning? 2.How, should I be changing my 2014 plans/objectives based on the change drivers?3.What are winning retailers doing to outpace the market?
Day 2 “How To Win” - breakout sessions that take a look at specific retailers, channels, and topics. •Organized around “customer/channel,” “digital/shopper,” and “planning,” and designed to explain the change dynamics outlined on Day 1 are shaping marketplace strategies and plans. •Attend 4 focused 100-minute “power sessions”
Two Locations: Chicago / June 12-13•Hyatt Regency ChicagoNew York City / June 19-20•Intercontinental Times Square
Pricing for either location:
$2,795 for 2 full days
Featured speakers:•Bryan Gildenberg / Chief Knowledge Officer•Leon Nicholas / Senior Vice President•John Rand / Senior Vice President•David Marcotte / Senior Vice President•Mary Brett Whitfield / Senior Vice President•Frank Badillo / Chief Economist•Anne Zybowski / Vice President
Featured speakers:•Bryan Gildenberg / Chief Knowledge Officer•Leon Nicholas / Senior Vice President•John Rand / Senior Vice President•David Marcotte / Senior Vice President•Mary Brett Whitfield / Senior Vice President•Frank Badillo / Chief Economist•Anne Zybowski / Vice President
Track 1 / Customer/Channel•Walmart’s Momentum: Supercenter Fights for its Spark / Staying on Target: Planning in the Midst of a Shifting Landscape / Chain Drug: Keeping Up with the Channel EvolutionTrack 2 / Customer/Channel•Chain Grocery: The Big Picture / Supermarket Transformation / Value Discounters: The Who , Where, What To Do About It / Winning with the Warehouses: Keeping Club Relevant Track 3 / Digital/Shopper•Winning with Amazon / The New Shopping Cohort: New Requirements, Different Expectations / Navigating Life in the Amazon / The Real Story of Mobile Shopping Track 4 / Topical•Canada the Emerging Market / Omni-retailing: Integrating eCommerce into Retail Strategy / Walmart’s Next Directions: New Avenues for Growth / Small Box Retailing
Breakout Schedule
–Loyalty Program Participation Drivers
– Getting Social
–Emerging Growth Trends Around the Landscape
44
QUESTIONS?Submit questions on Q&A panel on right side of screen
245 First StreetFloor 10Cambridge, MA02142
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245 First StreetFloor 10Cambridge, MA02142
F +1 617 499 2723
www.KantarRetailiq.com
Jahnia Sandford
Analyst
P + 614 355 4045
Mary Brett Whitfield
Senior Vice President
P + 614 355 4010