presented by: jennifer cofer – american lung association (ala) claudia flores rodas – the...
TRANSCRIPT
Presented by:Jennifer Cofer – American Lung Association (ALA)Claudia Flores Rodas – The Campaign for Tobacco-Free Kids (CTFK)
Overview
The Groundwork
The Campaign
The Vote
Laying the Groundwork
Community Education (2006 – Present) Dangers of Tobacco Use Harmful Effects of Secondhand Smoke Cessation Tobacco-Related Disparities
Community Engagement (2006 – Present) Coalition Building TFL Grantees (Youth, Colleges, Priority Populations) Smoke-Free Events Strategic Sponsorships Partnership Building
Laying the Groundwork
Media Campaigns TV Radio Outdoor Print Social Media
Laying the Groundwork Evaluation & Research Data Briefs
Air Quality Monitoring – New Orleans
Air Quality in New Orleans Smoky Bars and Casinos is Hazardous (2011)
Tourism Survey
A 100% Smoke-Free Policy in New Orleans Would not Negatively Affect Tourism (2012)
The Louisiana Smoke-Free Air Act Impact
The Impact of the Louisiana Smoke-Free Air Act on the Economy of Louisiana State and Orleans Parish (2012)
Air Quality Monitoring – Smoke-Free Alexandria, Louisiana
Air Quality in Alexandria Bars Improved After Enactment of 100% Smoke-Free Ordinances (2013)
Lung Function Study
Play it SAFE Study (2014)
Smoke-Free Week
Smoke-Free Week 1.0 July 21-25th, 2014 Generated ? news stories Partnered with Councilwoman’s Office
Smoke-Free Week 2.0 November 11 – 19th, 2014 Generated ? News stories Held in conjunction with APHA and the ordinance introduction
Smoke-Free Week
Smoke-Free Week Press Conference
Smoke-Free Second Line
Smoke-Free Bar Events
The Campaign
Coalition Partners
Roles & Responsibilities
Dealbreakers
Media Campaign
Key Coalition & Community Partners
American Cancer Society (ACS)
American Heart Association (AHA)
American Lung Association (ALA)
Americans for Nonsmokers Rights (ANR)
Campaign for Tobacco-Free Kids (CTFK)
Louisiana Cultural Economy Foundation (LCEF)
Louisiana Comprehensive Cancer Control Partnership (LCCCP)
Louisiana Public Health Institute (LPHI)
March of Dimes
Ochsner Health Systems
The Louisiana Campaign for Tobacco-Free Living (TFL)
Teamwork:Roles and Responsibilities
Education/Advocacy
Community education
Earned media
Paid media
Community events
Public Opinion Poll
Indoor Air Quality Results
Lobbying
Lobbyists – Direct communication w/ Council
Calls to action- Robo calls- 1-888-ICAN - Email alerts- Facebook ads
Dealbreakers
Determined at BEGINNING of the campaign
In Writing
Unified Message
Campaign Branding
Campaign Branding
Campaign Outreach
Campaign Activities
Pelicans Game
LGBT event
Smoke-free Week
City Proclamation
Bayou Classic
Smoke-free Secondline Rally
APHA conference
Breakfast Roundtable
Prayer Breakfast
Change.org petition
Petitions
Database (from support cards)
Reaching Musicians: Partnerships
The Vote
Strong Council Sponsors
• On Message• Well-informed• Accessible
Breaking News: “New Orleans Passing Sweeping Smoking Ban” The Times Picayune
January 22, 2015
7-0 Unanimous Vote
What’s Next
Mayor Landrieu signed the smoke-free ordinance into law on January 30th
Enforcement will be conducted by the City of New Orleans Health Department and the Office on Safety and Permits
Implementation is set for April 22nd
Continue to watch bills to weaken the ordinance
In Closing…..Final WordsCampaign Tips
CAMPAIGN TIPS:Keys to a Successful Advocacy Campaign
Tell the Story YOU tell the story until you can get workers to tell their own.
Build Strong Partnerships Build partnerships with organizations that reach your targets.
Stay on Message YOUR messages
Expect the Unexpected Prepare your coalition and council supporters on opposition
arguments and tactics. Be prepared to respond quickly.
QUESTIONS