Presented by

Jocelyn Colon and Lauren Pikna

MGT 5012 – 21st Century Management Practices

A proposal that looks into the pet care industry

Proposal addresses strategies, organizational structure, management strategies and environmental forces of the company

In addition, proposal outlines our business model, organizational structure and timeline

Pooch and Pals Day Care is in the pet (canine) sitting industry

Our company realizes how important man’s best friend is to many people

We will provide a facility and offer services to many professionals who own pups and dogs

Pooch and Pals Day Care will develop value over time and meet the demand of busy individuals in the market

Our vision is to become the benchmark name in the canine sitting industry throughout the state of Florida

Pooch and Pals will secure a well-known presence as the premier care center in South Florida

We will unify dedicated and responsible staff that is knowledgeable in providing outstanding pet care services

Our mission is to provide the finest accommodations for puppies and dogs by promoting a clean, fun and nurturing environment

We pride ourselves on giving all pet owners a sense of security and comfort by providing their canine with superior care

We strive to impart each client with excellent customer service and offer our gratitude in return

Our most important goal is to establish creditability as a trusted doggie day care provider

We must strive to provide that clean, fun and nurturing environment so customers don’t worry while they are away from their pet

We endeavor to train and retain motivated employees

Pooch and Pals Day Care strategies include the following:Attracting people in our target marketHiring friendly, experienced and

knowledgeable staff who work well with others

Motivating staff by providing continuous training to ensure their success

Providing products that meet the needs of our target market

Building strong, positive, long-lasing relationships with our customers (a good way to get referrals)

Pooch and Pals Day Care plans to hire staff with the following criteria:

Has a cooperative and friendly outlook and works well with others

Has specialized canine training and enjoys working with animals

Brings high energy and motivation to the workplace

Possesses a strong work ethic and professionalism

An overall team player

Pooch and Pals is focused on the 3 P’s

People – We will provide excellent customer service to each client and believe in fairness at the workplace

Product – We will offer high quality products at a fair price

Profit – Our overall goal is to maximize value and profit over time

Day Care ManagerDay Care Manager

ReceptionistReceptionist Pet Trainers

Pet Trainers

Pet DriversPet Drivers

OwnersOwners

Our growth rate will be based on the following:

Generated revenues from pet sittingGeneral grooming servicesGeneral massage therapy servicesPackage dealsProduct sales

Internal Forces Prioritize and establish the roles of each individual

in the company Identified our most important goals and made

plans to accomplish them – providing corporate communication and structure

Intermediate Forces Maintain a good relationship with suppliers and

interest groups Work with local lenders

External Forces Review possible technological

advances/possibilities Review any possible political and legal issues

Strengths Provide outstanding customer service Customer loyalty and building relationships Specialization with dogs Professional trained staff Mobility and flexibility with our shuttle service

Weaknesses No business recognition Specialization with dogs (We don’t cater to other

pets) Lack strong marketing strategy

Opportunities Client referrals due to positive reputation Not many other places are pet (canine) friendly

Threats Competing pet centers Poor financial economic downturns Risk of low demand for service and products

External Cultural Values Values of the community Sub-cultural values Global cultural values

Organizational Cultural Values Decision-making Action processes

Individual Employee Values Individual personal values What drives the individual – it is

relation to the company Customer Values

Knowing what each customer values Can determine a company’s success

or failure

Supplier Values Ability and willingness to deliver quality goods

at a low cost to us Building a positive relationship with suppliers

Third Party Values Being mindful with taxes and dealing with the

IRS Following the law and establishing good

creditability Owner Values

Gain profitability Gain return on investment

Competitor Values Rivalry among other service providers in the

industry Competition over customers

Entrepreneurs

Busy, Working Professionals

Business Travelers

Vacationers

Anyone who has “man’s best friend”

Inputs New employees Organizational structure Managers and HR Technology New service and product ideas for marketing Manufactured goods for canines

Value Added Workshops and training sessions for staff Functional skills for general operation

Outputs Training and knowledgeable professionals Canine products for sale Happy and satisfied customers

Feedback Ways that customers and staff feel we can improve our

service

Revenue is generated by sales and transactions of the following types:

Pet groomingPet massagesDays, evenings and/or hours the dog is in

our care for sitting servicesCanine products

Our competitive strategy includes:

Providing superior customer service

Offering quality products and services

Throwing in niches such as our breakfast and snack bar

Being flexible and mobile with our shuttle services

Building and maintaining a good relationship with our suppliers

Building a strong positive relationship with customers

Research other companies to learn from their mistakes and try to prevent these in our business

Provide training for staff on a regular basis so that they have the most up-to-date information and knowledge

Add products and services to what we already provide as we progress and growth as a company

Expand and open up new facilities in other areas

Keep an open door policy for new ideas from both staff and clients

1st

2nd

3rd

4th

5th

8th

10th

Market and promote service Build positive customer relationships

Develop past and current client database Establish strong positive reputation with clients and suppliers Assess competition

Establish positive reputation with competitors Continue strengthening our relationship with clients and suppliers Expand facility and employee staff

Evaluate budget, financials, revenues, competition, etc. Prepare goals, objectives and plans for new facility opening

35% projected revenue increase Implement plans and procedures for new facility

Open new facility in a more distant metropolitan area Promote the opening of new facility and build customer database Continue strengthening our reputation with established clients and suppliers Incorporate new technologies

Assess competition Become the leading canine pet care center in pet service industry in our facility areas

Building strong relationships with clients so they return to us and continuously utilize our services

Raising the bar in providing superior customer service so the expectancy of each client is fulfilled and they leave us with a feeling of satisfaction

We set realistic goals and work to achieve them

Balance competing values

Analyze decisions before taking action

Value our employees and create incentives to let employees know their hard work is appreciated