presented by: karen fabean, dunn associates november 15, 2012 what’s next: strategic insights to...
TRANSCRIPT
PRESENTED BY:
Karen Fabean, Dunn Associates
November 15, 2012
WHAT’S NEXT: STRATEGICINSIGHTS TO BOOST YOUR PAC’S
PERFORMANCE
The National Association of Business Political Action Committees
2012 NABPAC POST-ELECTION CONFERENCE
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“Outside groups changing the political game for good” – LA Times
“New ‘Super PACs’ Alter Landscape for House Races” – NY Times
“Super PACs’ Impact Appears Limited” – Wall Street Journal
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“Outside groups changing the political game for good”
“New ‘Super PACs’ Alter Landscape for House Races”
“Super PACs’ Impact Appears Limited” – Wall Street Journal IMPACT ON TRADITIONAL PACs?
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THINK DIFFERENTLY ABOUT
YOUR PAC ELIGIBLES AND
COMMUNICATIONS STRATEGIES
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PAC COMMUNICATIONS
ARE THE WEAKEST LINK
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Investing more creativity, energy and commitmentin PAC communications has exponential impact on
FUNDRAISING
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GROWING PACs…
UNDERSTAND PAC ELIGIBLES,
PUT DONORS FIRST AND
BREAK DOWN BARRIERS
UNDERSTANDING PAC ELIGIBLES
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UNDERSTANDING PAC ELIGIBLES
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MAKE A COMMITMENT
TO RESEARCH
PUTTING DONORS FIRST
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PUT DONORS’ INTERESTS
AHEAD OF EVERYTHING
PUTTING DONORS FIRST
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RESPOND TO THEIR
UNSPOKEN QUESTIONS
• WHAT DOES THE PAC DO FOR ME?
• FOR MY ORGANIZATION?
• HOW DOES THE PAC MAKE A DIFFERENCE?
PUTTING DONORS FIRST
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MAKE A COMMITMENT TO:
AUTHENTICITY
SHARING VALUED INFORMATION
TRANSPARENCY
PUTTING DONORS FIRST
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ANNUAL REPORTS
CANDIDATE PROFILES
RELEVANT, AUTHENTIC COMMUNICATIONS
BREAKING DOWN BARRIERS
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STOP STRUGGLNG WITH
PRIOR APPROVAL
BREAKING DOWN BARRIERS
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IF THE PAC IS NECESSARY TO YOUR ORGANIZATION, THEN IT MUST BE A PRIORITY FOR
GR
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REMEMBER!
PUT DONORS FIRST
BE TRANSPARENT & AUTHENTIC
AND BREAK DOWN THE
BARRIERS!
THANK YOU
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Karen Fabean
2111 Clarendon Blvd., Suite 600Arlington, VA 22201
(703) [email protected]