presented by: kelly bossolt marta kovorotna sarah smith
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Presented By: Kelly Bossolt Marta Kovorotna Sarah Smith. Executive Summary. Financial Analysis External Analysis Entry & Rivals Industry Customers Substitutes, Complements, Acquisitions Internal Analysis Recommendations. External Analysis: Entry. Deregulation Act - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Presented By: Kelly Bossolt Marta Kovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062302/56816775550346895ddc6cb5/html5/thumbnails/1.jpg)
Presented By: Kelly BossoltMarta KovorotnaSarah Smith
![Page 2: Presented By: Kelly Bossolt Marta Kovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062302/56816775550346895ddc6cb5/html5/thumbnails/2.jpg)
Executive Summary
Financial Analysis External Analysis
Entry & Rivals Industry Customers Substitutes, Complements, Acquisitions
Internal Analysis Recommendations
![Page 3: Presented By: Kelly Bossolt Marta Kovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062302/56816775550346895ddc6cb5/html5/thumbnails/3.jpg)
External Analysis: Entry
Deregulation Act Enabled new entrants
150 went bankrupt 8/11 developed merging agreements
Created competition Creating lower prices
Creating more travelers
Rivals Delta, United, American
80% Domestic Market, 67% Trans-Atlantic Market
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External Analysis: Industry
2nd Tier Providers Took on the abandoned
and ignored markets
Hub – and – Spoke 80% costs were fixed Control Mechanism
Sublease for premium (18% higher for Southwest)
Efficient
![Page 5: Presented By: Kelly Bossolt Marta Kovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062302/56816775550346895ddc6cb5/html5/thumbnails/5.jpg)
External Analysis: Customers
“The ones that could afford to fly, and the ones that couldn’t”
Two types of travelers Convenience, time oriented Price sensitive, leisure
Two tiered Pricing structure to accommodate both
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External Analysis: Substitutes & Complements & Acquisition
Substitutes Train, Bus, Boat, Car, Horse
Complements Meals, Comfortable seating,
Television
Imitator JetBlue
Southwest acquired and integrated into its own
Diversified locations Slightly more sophisticated
Leather Seats, Televisions
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Recommendations
Move to international markets Not necessarily Trans-Atlantic, but integrate new
markets